Fast food Audience in Brazil
Fast food has an estimated audience of 16,940,223 people in Brazil. 64.4% are female, 35.6% are male, average age 39.0. Top regions: São Paulo, Rio de Janeiro, Federal District. Top brand affinities: Gastronomy, Candy, Chocolate cake, Healthy diet, Diners.
The average Fast food fan in Brazil is 39.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Federal District. Top brand affinities include Gastronomy, Candy, Chocolate cake, with strongest over-indexing on Gastronomy (1.58× the country average). Demographically, the Fast food audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 39.0 |
| Estimated audience size | 16,940,223 |
Audience persona
The typical Fast food fan in Brazil is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Gastronomy.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 10,316,912 | 2.34× |
| Rio de Janeiro | 2,719,378 | 1.71× |
| Federal District | 1,301,595 | 4.61× |
| Bahia | 1,237,306 | 1.11× |
| Minas Gerais | 1,215,772 | 0.69× |
| Paraná | 1,111,403 | 1.07× |
| Rio Grande do Sul | 750,375 | 0.75× |
| Espírito Santo | 713,788 | 2.02× |
| Pernambuco | 711,936 | 0.92× |
| Santa Catarina | 614,425 | 0.79× |
| Pará | 545,493 | 0.99× |
| Ceará | 535,775 | 0.72× |
| Maranhão | 454,129 | 1.07× |
| Amazonas | 422,852 | 1.44× |
| Rio Grande do Norte | 379,719 | 1.34× |
| Goiás | 294,281 | 0.45× |
| Paraíba | 197,688 | 0.58× |
| Mato Grosso do Sul | 128,999 | 0.52× |
| Alagoas | 122,652 | 0.5× |
| Mato Grosso | 119,192 | 0.38× |
| Piauí | 104,039 | 0.44× |
| Sergipe | 97,062 | 0.55× |
| Rondônia | 50,537 | 0.36× |
| Tocantins | 45,605 | 0.41× |
| Amapá | 26,237 | 0.44× |
| Acre | 24,831 | 0.42× |
| Roraima | 17,972 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gastronomy | 1.58× | Food & Beverages |
| Candy | 1.56× | Food & Beverages |
| Chocolate cake | 1.99× | Food & Beverages |
| Healthy diet | 1.54× | Health |
| Diners | 1.64× | Food & Beverages |
| Moda Feminina | 1.53× | Fashion & Accessoires |
| Children's clothing | 1.54× | Fashion & Accessoires |
| Bake sale | 2.08× | Food & Beverages |
| Fast casual restaurants | 1.77× | Food & Beverages |
| Cake decorating | 2.02× | Food & Beverages |
| Delivery (commerce) | 1.59× | Food & Beverages |
| Home Delivery | 1.88× | Food & Beverages |
| Pastry | 1.69× | Food & Beverages |
| Anti-aging cream | 1.51× | Beauty & Wellness |
| Vegetarian cuisine | 1.52× | Food & Beverages |
| Nutella | 1.81× | Food & Beverages |
| Decoração de Interiores | 1.68× | Home & Garden |
| Facial | 1.5× | Beauty & Wellness |
| Oven | 1.64× | Home & Garden |
| Blanket | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.9 |
| Creativity | OPEN | 1.81 |
| Design Affinity | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.66 |
| Luxury Orientation | PREMIUM | 1.61 |
| Price Sensitivity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Fast food have in Brazil?
Fast food has an estimated audience of 16,940,223 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Fast food fans?
64.4% of Fast food fans are female, 35.6% are male, with an average age of 39.0 years.
Which brands do Fast food fans like most?
Fast food fans show strongest brand affinity for Gastronomy (1.58×), Candy (1.56×), and Chocolate cake (1.99×) over the country average.
Where do Fast food fans live in Brazil?
Fast food fans in Brazil are most concentrated in São Paulo (reach 10,316,912), Rio de Janeiro (reach 2,719,378), and Federal District (reach 1,301,595). These three regions account for the largest share of the active audience.
What other brands do Fast food fans also like?
Beyond Fast food itself, the audience over-indexes on Candy (1.56×), Chocolate cake (1.99×), Healthy diet (1.54×), and Diners (1.64×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.