A data profile of the people who buy, follow and care about Oven in Brazil — modelled from more than twelve digital signal sources. Oven has an estimated audience of 5,094,556 people in Brazil.
Oven has an estimated audience of 5,094,556 people in Brazil. 69.0% are female, 31.0% are male, average age 44.1. Top brand affinities: Instagram, Bakery, Medicine, Shopping malls, Rock music.
Top brand affinities include Instagram, Bakery, Medicine, with strongest over-indexing on Instagram (1.65× the country average).
Demographically, the Oven audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical Oven fan in Brazil is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Oven profile in Brazil.
69.0% are female, 31.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 44.1 |
| Estimated audience size | 5,094,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Oven audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 2.84× | ||
| 02 | Bakery | Food & Beverages | 2.65× | ||
| 03 | Baking | Food & Beverages | 2.52× | ||
| 04 | Microwave oven | Home & Garden | 2.47× | ||
| 05 | MSN | News | 2.14× | ||
| 06 | Dafiti | Fashion & Accessoires | 1.90× | ||
| 07 | Coritiba Foot Ball Club | Sports | 1.75× | ||
| 08 | Barbecue | Food & Beverages | 1.74× | ||
| 09 | Internet & Social Media | 1.65× | |||
| 10 | Fast food | Food & Beverages | 1.64× | ||
| 11 | Medicine | Business & Career | 1.63× | ||
| 12 | Rock music | Music & Radio | 1.61× | ||
| 13 | Wine | Food & Beverages | 1.61× | ||
| 14 | Pop music | Music & Radio | 1.60× | ||
| 15 | Hip hop music | Music & Radio | 1.58× | ||
| 16 | Shopping malls | Shopping | 1.57× | ||
| 17 | Spas | Beauty & Wellness | 1.56× | ||
| 18 | Preta Gil | Music & Radio | 1.55× | ||
| 19 | Country music | Music & Radio | 1.53× | ||
| 20 | Furniture | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.95× | |
| Design Affinity | PREMIUM | 1.50× | |
| Creativity | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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