Bakery Audience in Brazil
Bakery has an estimated audience of 9,666,626 people in Brazil. 70.3% are female, 29.7% are male, average age 40.7. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Chocolate cake, Pastry, Confectionery, Cake, Candy.
The average Bakery fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Chocolate cake, Pastry, Confectionery, with strongest over-indexing on Chocolate cake (2.73× the country average). Demographically, the Bakery audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bakery fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.7 |
| Estimated audience size | 9,666,626 |
Audience persona
The typical Bakery fan in Brazil is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Chocolate cake.
Bakery fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~5M | 1.9× |
| Rio de Janeiro | ~2.5M | 2.65× |
| Minas Gerais | ~1M | 1.12× |
| Santa Catarina | ~800K | 1.86× |
| Paraná | ~800K | 1.36× |
| Bahia | ~600K | 0.97× |
| Rio Grande do Sul | ~500K | 0.94× |
| Pernambuco | ~400K | 0.84× |
| Federal District | ~400K | 2.25× |
| Ceará | ~300K | 0.75× |
| Goiás | ~300K | 0.78× |
| Pará | ~200K | 0.72× |
| Espírito Santo | ~200K | 1.09× |
| Maranhão | ~200K | 0.75× |
| Paraíba | ~200K | 0.93× |
| Rio Grande do Norte | ~200K | 1× |
| Alagoas | ~200K | 1.13× |
| Amazonas | ~200K | 0.91× |
| Mato Grosso | ~100K | 0.68× |
| Mato Grosso do Sul | ~100K | 0.78× |
| Piauí | ~100K | 0.76× |
| Sergipe | ~80K | 0.79× |
| Rondônia | ~70K | 0.82× |
| Tocantins | ~50K | 0.83× |
| Roraima | ~40K | 1.3× |
| Amapá | ~30K | 0.91× |
| Acre | ~30K | 0.91× |
Top brand affinities of Bakery fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate cake | 2.73× | Food & Beverages |
| Pastry | 2.8× | Food & Beverages |
| Confectionery | 1.71× | Food & Beverages |
| Cake | 1.83× | Food & Beverages |
| Candy | 1.68× | Food & Beverages |
| Cake decorating | 2.75× | Food & Beverages |
| Oven | 2.65× | Home & Garden |
| Bake sale | 2.29× | Food & Beverages |
| Cupcake | 1.84× | Food & Beverages |
| Desserts | 1.51× | Food & Beverages |
| Manicure & Pedicure | 1.77× | Beauty & Wellness |
| Crochet | 1.54× | Home & Garden |
| Sewing | 1.54× | Home & Garden |
| Children's clothing | 1.56× | Fashion & Accessoires |
| Flour | 2.44× | Food & Beverages |
| Knitting | 1.52× | Home & Garden |
| Eyebrow | 1.56× | Beauty & Wellness |
| Cookie | 1.89× | Food & Beverages |
| Sweetness | 2.59× | Food & Beverages |
| Nail polish | 1.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.2 |
| Mindfulness | BALANCE | 1.05 |
| Spirituality | BALANCE | 1.03 |
| Community Orientation | OPEN | 1 |
| DIY Mentality | THRILL | 1 |
| Indulgence | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.4% |
| China | 8.0% |
See Bakery audiences in other countries
More Food & Beverages audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
Frequently asked questions
How many fans does Bakery have in Brazil?
Bakery has an estimated audience of 9,666,626 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Bakery fans?
70.3% of Bakery fans are female, 29.7% are male, with an average age of 40.7 years.
Which brands do Bakery fans like most?
Bakery fans show strongest brand affinity for Chocolate cake (2.73×), Pastry (2.8×), and Confectionery (1.71×) over the country average.
Where do Bakery fans live in Brazil?
Bakery fans in Brazil are most concentrated in São Paulo (reach ~5M), Rio de Janeiro (reach ~2.5M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Bakery fans also like?
Beyond Bakery itself, the audience over-indexes on Pastry (2.8×), Confectionery (1.71×), Cake (1.83×), and Candy (1.68×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.