A data profile of the people who buy, follow and care about Bakery in Brazil — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 9,666,626 people in Brazil.
The average Bakery fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Chocolate cake, Pastry, Confectionery, with strongest over-indexing on Chocolate cake (2.73× the country average).
Demographically, the Bakery audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bakery fan in Brazil is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Chocolate cake.
The key figures that characterise the Bakery profile in Brazil.
70.3% are female, 29.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.7 |
| Estimated audience size | 9,666,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Bakery audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
Where the Bakery audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~2.5M | 2.65× | |
| 02 | Federal District | ~400K | 2.25× | |
| 03 | São Paulo | ~5M | 1.90× | |
| 04 | Santa Catarina | ~800K | 1.86× | |
| 05 | Paraná | ~800K | 1.36× | |
| 06 | Roraima | ~40K | 1.30× | |
| 07 | Alagoas | ~200K | 1.13× | |
| 08 | Minas Gerais | ~1M | 1.12× | |
| 09 | Espírito Santo | ~200K | 1.09× | |
| 10 | Rio Grande do Norte | ~200K | 1.00× | |
| 11 | Bahia | ~600K | 0.97× | |
| 12 | Rio Grande do Sul | ~500K | 0.94× | |
| 13 | Paraíba | ~200K | 0.93× | |
| 14 | Amazonas | ~200K | 0.91× | |
| 15 | Amapá | ~30K | 0.91× | |
| 16 | Acre | ~30K | 0.91× | |
| 17 | Pernambuco | ~400K | 0.84× | |
| 18 | Tocantins | ~50K | 0.83× | |
| 19 | Rondônia | ~70K | 0.82× | |
| 20 | Sergipe | ~80K | 0.79× | |
| 21 | Goiás | ~300K | 0.78× | |
| 22 | Mato Grosso do Sul | ~100K | 0.78× | |
| 23 | Piauí | ~100K | 0.76× | |
| 24 | Ceará | ~300K | 0.75× | |
| 25 | Maranhão | ~200K | 0.75× | |
| 26 | Pará | ~200K | 0.72× | |
| 27 | Mato Grosso | ~100K | 0.68× |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pastry | Food & Beverages | 2.80× | ||
| 02 | Cake decorating | Food & Beverages | 2.75× | ||
| 03 | Chocolate cake | Food & Beverages | 2.73× | ||
| 04 | Oven | Home & Garden | 2.65× | ||
| 05 | Sweetness | Food & Beverages | 2.59× | ||
| 06 | Flour | Food & Beverages | 2.44× | ||
| 07 | Bake sale | Food & Beverages | 2.29× | ||
| 08 | Cookie | Food & Beverages | 1.89× | ||
| 09 | Cupcake | Food & Beverages | 1.84× | ||
| 10 | Cake | Food & Beverages | 1.83× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 1.77× | ||
| 12 | Confectionery | Food & Beverages | 1.71× | ||
| 13 | Candy | Food & Beverages | 1.68× | ||
| 14 | Nail polish | Beauty & Wellness | 1.68× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 16 | Eyebrow | Beauty & Wellness | 1.56× | ||
| 17 | Crochet | Home & Garden | 1.54× | ||
| 18 | Sewing | Home & Garden | 1.54× | ||
| 19 | Knitting | Home & Garden | 1.52× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Mindfulness | BALANCE | 1.05× | |
| Spirituality | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Risk Appetite | THRILL | 0.56× | |
| Patriotism | CONSERVATISM | 0.61× |
Bakery has an estimated audience of 9,666,626 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
70.3% of Bakery fans are female, 29.7% are male, with an average age of 40.7 years.
Bakery fans show strongest brand affinity for Chocolate cake (2.73×), Pastry (2.8×), and Confectionery (1.71×) over the country average.
Bakery fans in Brazil are most concentrated in São Paulo (reach ~5M), Rio de Janeiro (reach ~2.5M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Bakery itself, the audience over-indexes on Pastry (2.8×), Confectionery (1.71×), Cake (1.83×), and Candy (1.68×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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