A data profile of the people who buy, follow and care about Sweetness in Brazil — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 3,411,626 people in Brazil.
Sweetness has an estimated audience of 3,411,626 people in Brazil. 82.1% are female, 17.9% are male, average age 40.8. Top brand affinities: Ice Cube, Instagram, Desserts, Bakery, MSN.
Top brand affinities include Ice Cube, Instagram, Desserts, with strongest over-indexing on Ice Cube (9.27× the country average).
Demographically, the Sweetness audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Creativity.
The typical Sweetness fan in Brazil is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Cube.
The key figures that characterise the Sweetness profile in Brazil.
82.1% are female, 17.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 40.8 |
| Estimated audience size | 3,411,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sweetness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sweetness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice Cube | Music & Radio | 9.27× | ||
| 02 | Sugar substitute | Food & Beverages | 6.58× | ||
| 03 | Nutella | Food & Beverages | 2.94× | ||
| 04 | Microwave oven | Home & Garden | 2.93× | ||
| 05 | Baking | Food & Beverages | 2.66× | ||
| 06 | Bakery | Food & Beverages | 2.59× | ||
| 07 | Ice cream | Food & Beverages | 2.51× | ||
| 08 | Desserts | Food & Beverages | 2.32× | ||
| 09 | MSN | News | 2.25× | ||
| 10 | Fast food | Food & Beverages | 1.82× | ||
| 11 | Internet & Social Media | 1.66× | |||
| 12 | Medicine | Business & Career | 1.66× | ||
| 13 | Barbecue | Food & Beverages | 1.66× | ||
| 14 | Pop music | Music & Radio | 1.60× | ||
| 15 | Rock music | Music & Radio | 1.59× | ||
| 16 | Preta Gil | Music & Radio | 1.57× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 18 | Shopping malls | Shopping | 1.54× | ||
| 19 | Country music | Music & Radio | 1.52× | ||
| 20 | Personal care | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.00× | |
| Creativity | OPEN | 1.55× | |
| Individualism | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Risk Appetite | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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