A data profile of the people who buy, follow and care about Sweetness in India — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 3,206,946 people in India.
Sweetness has an estimated audience of 3,206,946 people in India. 35.3% are female, 64.7% are male, average age 31.4. Top brand affinities: Swagbucks, Pastry, Ferrero Rocher, Baskin-Robbins, Pudding.
Top brand affinities include Swagbucks, Pastry, Ferrero Rocher, with strongest over-indexing on Swagbucks (24.62× the country average).
Demographically, the Sweetness audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Sweetness fan in India is more male, around 31.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Swagbucks.
The key figures that characterise the Sweetness profile in India.
35.3% are female, 64.7% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 31.4 |
| Estimated audience size | 3,206,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Sweetness audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sweetness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swagbucks | Shopping | 24.62× | ||
| 02 | Pudding | Food & Beverages | 13.85× | ||
| 03 | Sarah Hyland | Movies & TV | 10.21× | ||
| 04 | Doughnut | Food & Beverages | 7.31× | ||
| 05 | Muffin | Food & Beverages | 7.22× | ||
| 06 | Ferrero Rocher | Food & Beverages | 6.77× | ||
| 07 | Pastry | Food & Beverages | 6.05× | ||
| 08 | Baskin-Robbins | Food & Beverages | 5.96× | ||
| 09 | Cheesecake | Food & Beverages | 4.88× | ||
| 10 | Hot chocolate | Food & Beverages | 4.77× | ||
| 11 | Dream | Health | 3.82× | ||
| 12 | Chocolate cake | Food & Beverages | 3.81× | ||
| 13 | Ice cream | Food & Beverages | 3.49× | ||
| 14 | Sugar substitute | Food & Beverages | 3.46× | ||
| 15 | Cheese | Food & Beverages | 3.20× | ||
| 16 | Candy | Food & Beverages | 2.84× | ||
| 17 | Mother's Day | Kids & Family | 2.67× | ||
| 18 | Bakery | Food & Beverages | 2.56× | ||
| 19 | Soft drinks | Food & Beverages | 2.02× | ||
| 20 | True Detective | Movies & TV | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.94× | |
| Indulgence | JOY | 1.88× | |
| Quality Awareness | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.70× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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