A data profile of the people who buy, follow and care about Bakery in India — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 5,535,826 people in India.
The average Bakery fan in India is 34.0 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Karnataka, Maharashtra.
Top brand affinities include Gulab jamun, Oven, Convenience food, with strongest over-indexing on Gulab jamun (3.36× the country average).
Demographically, the Bakery audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Bakery fan in India is more male, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Gulab jamun.
The key figures that characterise the Bakery profile in India.
39.0% are female, 61.0% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 34.0 |
| Estimated audience size | 5,535,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Bakery audience comes from India.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
Where the Bakery audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~30K | 4.81× | |
| 02 | Kerala | ~200K | 1.86× | |
| 03 | Tamil Nadu | ~200K | 1.80× | |
| 04 | Telangana | ~100K | 1.74× | |
| 05 | Karnataka | ~200K | 1.70× | |
| 06 | Andhra Pradesh | ~90K | 1.38× | |
| 07 | Uttarakhand | ~30K | 1.24× | |
| 08 | Himachal Pradesh | ~20K | 1.01× | |
| 09 | Meghalaya | ~6K | 0.97× | |
| 10 | Punjab (region) | ~70K | 0.92× | |
| 11 | Sikkim | ~2K | 0.92× | |
| 12 | Arunachal Pradesh | ~3K | 0.90× | |
| 13 | Rajasthan | ~100K | 0.85× | |
| 14 | Maharashtra | ~200K | 0.83× | |
| 15 | Gujarat | ~100K | 0.83× | |
| 16 | Nagaland | ~3K | 0.78× | |
| 17 | Manipur | ~5K | 0.70× | |
| 18 | Madhya Pradesh | ~70K | 0.68× | |
| 19 | Haryana | ~50K | 0.68× | |
| 20 | Mizoram | ~3K | 0.68× | |
| 21 | Chhattisgarh | ~20K | 0.66× | |
| 22 | Assam | ~30K | 0.59× | |
| 23 | Jammu and Kashmir | ~10K | 0.57× | |
| 24 | Tripura | ~4K | 0.54× | |
| 25 | Uttar Pradesh | ~100K | 0.52× | |
| 26 | Odisha | ~30K | 0.51× | |
| 27 | Jharkhand | ~20K | 0.51× | |
| 28 | West Bengal | ~70K | 0.38× | |
| 29 | Bihar | ~30K | 0.30× |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 7.57× | ||
| 02 | Cake decorating | Food & Beverages | 4.35× | ||
| 03 | Pastry | Food & Beverages | 3.44× | ||
| 04 | Gulab jamun | Food & Beverages | 3.36× | ||
| 05 | Cupcake | Food & Beverages | 3.06× | ||
| 06 | Oven | Home & Garden | 2.73× | ||
| 07 | Dairy product | Food & Beverages | 2.40× | ||
| 08 | Anarkali Salwar Suit | Fashion & Accessoires | 2.14× | ||
| 09 | Cake | Food & Beverages | 2.10× | ||
| 10 | Culinary art | Arts & Culture | 2.08× | ||
| 11 | Embroidery | Home & Garden | 1.98× | ||
| 12 | Gown | Fashion & Accessoires | 1.96× | ||
| 13 | Blouse | Fashion & Accessoires | 1.89× | ||
| 14 | Shalwar kameez | Fashion & Accessoires | 1.87× | ||
| 15 | Wedding reception | Kids & Family | 1.72× | ||
| 16 | Jewelry design | Fashion & Accessoires | 1.70× | ||
| 17 | Bridesmaid | Kids & Family | 1.68× | ||
| 18 | Desserts | Food & Beverages | 1.64× | ||
| 19 | Dish (food) | Food & Beverages | 1.62× | ||
| 20 | Party dress | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.25× | |
| Indulgence | JOY | 1.35× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Risk Appetite | THRILL | 0.81× | |
| Sports Activity | POWER | 0.81× |
Bakery has an estimated audience of 5,535,826 people in India, concentrated in Tamil Nadu and Karnataka.
39.0% of Bakery fans are female, 61.0% are male, with an average age of 34.0 years.
Bakery fans show strongest brand affinity for Gulab jamun (3.36×), Oven (2.73×), and Convenience food (7.57×) over the country average.
Bakery fans in India are most concentrated in Tamil Nadu (reach ~200K), Karnataka (reach ~200K), and Maharashtra (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bakery itself, the audience over-indexes on Oven (2.73×), Convenience food (7.57×), Shalwar kameez (1.87×), and Pastry (3.44×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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