A data profile of the people who buy, follow and care about Bakery in Belgium — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 1,798,449 people in Belgium.
Bakery has an estimated audience of 1,798,449 people in Belgium. 68.1% are female, 31.9% are male, average age 44.3. Top brand affinities: Albert Heijn, Pastry, Flour, Pâtisserie, Oven.
Top brand affinities include Albert Heijn, Pastry, Flour, with strongest over-indexing on Albert Heijn (1.75× the country average).
Demographically, the Bakery audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Travelling.
The typical Bakery fan in Belgium is more female, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Albert Heijn.
The key figures that characterise the Bakery profile in Belgium.
68.1% are female, 31.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 44.3 |
| Estimated audience size | 1,798,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Bakery audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flour | Food & Beverages | 2.65× | ||
| 02 | Pâtisserie | Food & Beverages | 2.61× | ||
| 03 | Pastry | Food & Beverages | 2.52× | ||
| 04 | Oven | Home & Garden | 2.32× | ||
| 05 | Le Pain Quotidien | Food & Beverages | 2.10× | ||
| 06 | Dagelijkse kost | Food & Beverages | 2.00× | ||
| 07 | Baking | Food & Beverages | 1.94× | ||
| 08 | Jbc | Kids & Family | 1.86× | ||
| 09 | Cake | Food & Beverages | 1.84× | ||
| 10 | Plopsaland De Panne | Travel & Leisure | 1.81× | ||
| 11 | Flowering plant | Home & Garden | 1.81× | ||
| 12 | Albert Heijn | Shopping | 1.75× | ||
| 13 | HUBO | Home & Garden | 1.71× | ||
| 14 | French cuisine | Food & Beverages | 1.65× | ||
| 15 | Brasserie | Food & Beverages | 1.64× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.62× | ||
| 17 | Center Parcs | Travel & Leisure | 1.57× | ||
| 18 | Candy | Food & Beverages | 1.56× | ||
| 19 | HEMA | Shopping | 1.53× | ||
| 20 | Customer service | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.27× | |
| Travelling | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Early Adopter Mentality | POWER | 0.56× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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