A data profile of the people who buy, follow and care about Oven in Belgium — modelled from more than twelve digital signal sources. Oven has an estimated audience of 1,231,938 people in Belgium.
The average Oven fan in Belgium is 46.2 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Bakery, Refrigerator, Organic food, with strongest over-indexing on Bakery (2.32× the country average).
Demographically, the Oven audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Oven fan in Belgium is more female, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Bakery.
The key figures that characterise the Oven profile in Belgium.
62.5% are female, 37.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 46.2 |
| Estimated audience size | 1,231,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Oven audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
Where the Oven audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 2.00× | |
| 02 | Limburg | ~100K | 1.91× | |
| 03 | East Flanders | ~200K | 1.86× | |
| 04 | West Flanders | ~200K | 1.68× | |
| 05 | Flemish Brabant | ~100K | 1.39× | |
| 06 | Luxembourg | ~30K | 0.87× | |
| 07 | Brussels | ~70K | 0.85× | |
| 08 | Walloon Brabant | ~30K | 0.83× | |
| 09 | Province of Namur | ~50K | 0.82× | |
| 10 | Liege | ~70K | 0.68× | |
| 11 | Hainaut | ~80K | 0.65× |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.38× | ||
| 02 | Dishwasher | Home & Garden | 3.35× | ||
| 03 | Refrigerator | Home & Garden | 2.64× | ||
| 04 | Dough | Food & Beverages | 2.60× | ||
| 05 | Kitchen utensil | Home & Garden | 2.54× | ||
| 06 | Bakery | Food & Beverages | 2.32× | ||
| 07 | Kitchenware | Home & Garden | 2.14× | ||
| 08 | Fast casual restaurants | Food & Beverages | 2.09× | ||
| 09 | Grilling | Food & Beverages | 1.91× | ||
| 10 | Baking | Food & Beverages | 1.86× | ||
| 11 | Pastry | Food & Beverages | 1.73× | ||
| 12 | Organic food | Food & Beverages | 1.72× | ||
| 13 | Milk | Food & Beverages | 1.71× | ||
| 14 | Pizza | Food & Beverages | 1.68× | ||
| 15 | Local food | Food & Beverages | 1.61× | ||
| 16 | Cheese | Food & Beverages | 1.57× | ||
| 17 | Meat | Food & Beverages | 1.54× | ||
| 18 | Home Appliances | Home & Garden | 1.54× | ||
| 19 | Intermarché | Shopping | 1.54× | ||
| 20 | Take-out | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.64× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Extroversion | THRILL | 1.00× |
Oven has an estimated audience of 1,231,938 people in Belgium, concentrated in Antwerp and East Flanders.
62.5% of Oven fans are female, 37.5% are male, with an average age of 46.2 years.
Oven fans show strongest brand affinity for Bakery (2.32×), Refrigerator (2.64×), and Organic food (1.72×) over the country average.
Oven fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Oven itself, the audience over-indexes on Refrigerator (2.64×), Organic food (1.72×), Microwave oven (3.38×), and Dishwasher (3.35×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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