A data profile of the people who buy, follow and care about Take-out in Belgium — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 1,608,000 people in Belgium.
Take-out has an estimated audience of 1,608,000 people in Belgium. 58.7% are female, 41.3% are male, average age 44.0. Top brand affinities: McDonald's, Fast food, Burger King, Eating, Pizza Hut.
Top brand affinities include McDonald's, Fast food, Burger King, with strongest over-indexing on McDonald's (1.82× the country average).
Demographically, the Take-out audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Patriotism.
The typical Take-out fan in Belgium is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for McDonald's.
The key figures that characterise the Take-out profile in Belgium.
58.7% are female, 41.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.0 |
| Estimated audience size | 1,608,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Take-out audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 2.69× | ||
| 02 | Domino's Pizza | Food & Beverages | 2.20× | ||
| 03 | Pizza Hut | Food & Beverages | 2.05× | ||
| 04 | Burger King | Food & Beverages | 2.01× | ||
| 05 | KFC | Food & Beverages | 2.00× | ||
| 06 | Seafood | Food & Beverages | 1.97× | ||
| 07 | Fast food | Food & Beverages | 1.90× | ||
| 08 | Sandwich | Food & Beverages | 1.86× | ||
| 09 | McDonald's | Food & Beverages | 1.82× | ||
| 10 | Hamburger | Food & Beverages | 1.81× | ||
| 11 | Pizza | Food & Beverages | 1.77× | ||
| 12 | Le Pain Quotidien | Food & Beverages | 1.75× | ||
| 13 | French fries | Food & Beverages | 1.73× | ||
| 14 | Eating | Food & Beverages | 1.62× | ||
| 15 | Snack food | Food & Beverages | 1.62× | ||
| 16 | Flour | Food & Beverages | 1.61× | ||
| 17 | Cheese | Food & Beverages | 1.55× | ||
| 18 | Dinner | Food & Beverages | 1.55× | ||
| 19 | Oven | Home & Garden | 1.51× | ||
| 20 | Lunch | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.51× | |
| Social Media Usage | JOY | 0.83× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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