A data profile of the people who buy, follow and care about Cheese in Belgium — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 1,386,236 people in Belgium.
Cheese has an estimated audience of 1,386,236 people in Belgium. 63.4% are female, 36.6% are male, average age 44.8. Top brand affinities: Colruyt (supermarket), McDonald's, DreamLand, Dough, Milk.
Top brand affinities include Colruyt (supermarket), McDonald's, DreamLand, with strongest over-indexing on Colruyt (supermarket) (1.71× the country average).
Demographically, the Cheese audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Cheese fan in Belgium is more female, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Cheese profile in Belgium.
63.4% are female, 36.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.8 |
| Estimated audience size | 1,386,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Cheese audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flatbread | Food & Beverages | 4.10× | ||
| 02 | Dough | Food & Beverages | 3.48× | ||
| 03 | Milk | Food & Beverages | 2.50× | ||
| 04 | Flour | Food & Beverages | 2.39× | ||
| 05 | Pizza | Food & Beverages | 2.25× | ||
| 06 | Meat | Food & Beverages | 1.77× | ||
| 07 | French cuisine | Food & Beverages | 1.77× | ||
| 08 | Italian cuisine | Food & Beverages | 1.75× | ||
| 09 | Colruyt (supermarket) | Food & Beverages | 1.71× | ||
| 10 | Bpost | Business & Career | 1.65× | ||
| 11 | Fast food | Food & Beverages | 1.65× | ||
| 12 | Eating | Food & Beverages | 1.60× | ||
| 13 | Desserts | Food & Beverages | 1.60× | ||
| 14 | Fruit | Food & Beverages | 1.59× | ||
| 15 | Wine | Food & Beverages | 1.58× | ||
| 16 | DreamLand | Food & Beverages | 1.56× | ||
| 17 | McDonald's | Food & Beverages | 1.53× | ||
| 18 | RTBF | Movies & TV | 1.53× | ||
| 19 | Gastronomy | Food & Beverages | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.50× | |
| Urban Lifestyle | OPEN | 1.31× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Design Affinity | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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