A data profile of the people who buy, follow and care about Cheese in Brazil — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 7,517,522 people in Brazil.
The average Cheese fan in Brazil is 41.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Dairy product, Milk, Flatbread, with strongest over-indexing on Dairy product (3.24× the country average).
Demographically, the Cheese audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cheese fan in Brazil is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Dairy product.
The key figures that characterise the Cheese profile in Brazil.
65.7% are female, 34.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 41.8 |
| Estimated audience size | 7,517,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Cheese audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraíba | ~200K | 1.19× | |
| 02 | Pernambuco | ~400K | 1.17× | |
| 03 | Sergipe | ~90K | 1.13× | |
| 04 | Rio Grande do Norte | ~100K | 1.11× | |
| 05 | Alagoas | ~100K | 1.09× | |
| 06 | Piauí | ~100K | 1.09× | |
| 07 | Ceará | ~400K | 1.07× | |
| 08 | Mato Grosso | ~100K | 1.05× | |
| 09 | Amazonas | ~100K | 1.05× | |
| 10 | Maranhão | ~200K | 1.04× | |
| 11 | Goiás | ~300K | 1.01× | |
| 12 | Pará | ~200K | 1.00× | |
| 13 | Tocantins | ~50K | 1.00× | |
| 14 | Bahia | ~500K | 0.99× | |
| 15 | Roraima | ~20K | 0.99× | |
| 16 | Amapá | ~30K | 0.98× | |
| 17 | Mato Grosso do Sul | ~100K | 0.97× | |
| 18 | Minas Gerais | ~700K | 0.96× | |
| 19 | Federal District | ~100K | 0.96× | |
| 20 | Espírito Santo | ~100K | 0.95× | |
| 21 | Acre | ~20K | 0.95× | |
| 22 | Rondônia | ~60K | 0.94× | |
| 23 | Santa Catarina | ~300K | 0.92× | |
| 24 | Rio Grande do Sul | ~400K | 0.88× | |
| 25 | Rio de Janeiro | ~600K | 0.86× | |
| 26 | Paraná | ~400K | 0.86× | |
| 27 | São Paulo | ~1.5M | 0.85× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheddar cheese | Food & Beverages | 4.03× | ||
| 02 | Flatbread | Food & Beverages | 3.90× | ||
| 03 | Dairy product | Food & Beverages | 3.24× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 2.88× | ||
| 05 | Dough | Food & Beverages | 2.24× | ||
| 06 | Milk | Food & Beverages | 2.07× | ||
| 07 | Culinary art | Arts & Culture | 1.92× | ||
| 08 | Flour | Food & Beverages | 1.91× | ||
| 09 | Local food | Food & Beverages | 1.78× | ||
| 10 | Breakfast | Food & Beverages | 1.77× | ||
| 11 | Italian cuisine | Food & Beverages | 1.75× | ||
| 12 | Seafood | Food & Beverages | 1.71× | ||
| 13 | Pillow | Home & Garden | 1.71× | ||
| 14 | Vegetable | Food & Beverages | 1.68× | ||
| 15 | CVC | Music & Radio | 1.65× | ||
| 16 | Gourmet Foods | Food & Beverages | 1.56× | ||
| 17 | Pizza | Food & Beverages | 1.53× | ||
| 18 | Meat | Food & Beverages | 1.52× | ||
| 19 | Pastry | Food & Beverages | 1.52× | ||
| 20 | Bakery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.25× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.91× | |
| Extroversion | THRILL | 0.93× |
Cheese has an estimated audience of 7,517,522 people in Brazil, concentrated in São Paulo and Minas Gerais.
65.7% of Cheese fans are female, 34.3% are male, with an average age of 41.8 years.
Cheese fans show strongest brand affinity for Dairy product (3.24×), Milk (2.07×), and Flatbread (3.9×) over the country average.
Cheese fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Milk (2.07×), Flatbread (3.9×), Italian cuisine (1.75×), and Pizza (1.53×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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