A data profile of the people who buy, follow and care about Cheese in United Kingdom — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 8,427,043 people in United Kingdom.
The average Cheese fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Now TV, Cheesecake, Cooking show, with strongest over-indexing on Now TV (1.82× the country average).
Demographically, the Cheese audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cheese fan in United Kingdom is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Now TV.
The key figures that characterise the Cheese profile in United Kingdom.
63.2% are female, 36.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 43.6 |
| Estimated audience size | 8,427,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Cheese audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~900K | 1.31× | |
| 02 | North West | ~1M | 1.18× | |
| 03 | East Midlands | ~700K | 1.18× | |
| 04 | Wales | ~600K | 1.17× | |
| 05 | East of England | ~800K | 1.09× | |
| 06 | South East | ~1M | 1.05× | |
| 07 | England | ~6.5M | 1.01× | |
| 08 | Scotland | ~800K | 1.01× | |
| 09 | Greater London | ~1M | 0.87× | |
| 10 | North East | ~300K | 0.82× | |
| 11 | Northern Ireland | ~200K | 0.82× | |
| 12 | Yorkshire and the Humber | ~500K | 0.77× | |
| 13 | West Midlands | ~300K | 0.72× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ovo-lacto vegetarianism | Food & Beverages | 3.21× | ||
| 02 | London Has Fallen | Movies & TV | 2.81× | ||
| 03 | Lacto vegetarianism | Food & Beverages | 2.67× | ||
| 04 | Sleepless in Seattle | Movies & TV | 2.34× | ||
| 05 | Ovo vegetarianism | Food & Beverages | 2.26× | ||
| 06 | Jack Reacher (film) | Movies & TV | 1.83× | ||
| 07 | Now TV | Movies & TV | 1.82× | ||
| 08 | Pastry chef | Food & Beverages | 1.82× | ||
| 09 | Chocolate cake | Food & Beverages | 1.69× | ||
| 10 | Alternative fuel vehicle | Cars & Mobility | 1.64× | ||
| 11 | Cheesecake | Food & Beverages | 1.62× | ||
| 12 | Cheddar cheese | Food & Beverages | 1.59× | ||
| 13 | Cooking show | Food & Beverages | 1.57× | ||
| 14 | Cheeseburger | Food & Beverages | 1.57× | ||
| 15 | Bread crumbs | Food & Beverages | 1.55× | ||
| 16 | Sunday roast | Food & Beverages | 1.54× | ||
| 17 | Vegan Recipes | Food & Beverages | 1.54× | ||
| 18 | Onion | Food & Beverages | 1.52× | ||
| 19 | Inglourious Basterds | Movies & TV | 1.51× | ||
| 20 | Ground beef | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.07× | |
| Convenience Orientation | PREMIUM | 1.03× | |
| Creativity | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Career Orientation | POWER | 0.83× |
Cheese has an estimated audience of 8,427,043 people in United Kingdom, concentrated in England and South East.
63.2% of Cheese fans are female, 36.8% are male, with an average age of 43.6 years.
Cheese fans show strongest brand affinity for Now TV (1.82×), Cheesecake (1.62×), and Cooking show (1.57×) over the country average.
Cheese fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Cheesecake (1.62×), Cooking show (1.57×), Sunday roast (1.54×), and Chocolate cake (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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