A data profile of the people who buy, follow and care about Cheese in France — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 6,158,218 people in France.
The average Cheese fan in France is 43.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Mobile payment, Patrick Bruel, Investment strategy, with strongest over-indexing on Mobile payment (4.45× the country average).
Demographically, the Cheese audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cheese fan in France is more female, around 43.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Cheese profile in France.
59.6% are female, 40.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.7 |
| Estimated audience size | 6,158,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Cheese audience comes from France.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.70× | |
| 02 | Provence-Alpes-Côte d'Azur | ~700K | 1.51× | |
| 03 | Grand Est | ~600K | 1.21× | |
| 04 | Hauts-de-France | ~600K | 1.05× | |
| 05 | Auvergne-Rhône-Alpes | ~700K | 0.99× | |
| 06 | Occitanie | ~500K | 0.97× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.95× | |
| 08 | Normandy | ~300K | 0.93× | |
| 09 | Corsica | ~30K | 0.90× | |
| 10 | Nouvelle-Aquitaine | ~500K | 0.89× | |
| 11 | Centre-Val de Loire | ~200K | 0.83× | |
| 12 | Brittany | ~200K | 0.75× | |
| 13 | Pays de la Loire | ~300K | 0.74× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 4.45× | ||
| 02 | La Vie Claire | Food & Beverages | 4.22× | ||
| 03 | Investment strategy | Business & Career | 4.04× | ||
| 04 | Revolut | Business & Career | 2.31× | ||
| 05 | Take-out | Food & Beverages | 2.10× | ||
| 06 | Vegetarian cuisine | Food & Beverages | 1.91× | ||
| 07 | Milk | Food & Beverages | 1.83× | ||
| 08 | Culinary art | Arts & Culture | 1.70× | ||
| 09 | Burger King | Food & Beverages | 1.68× | ||
| 10 | Carrefour Express | Shopping | 1.67× | ||
| 11 | Money | Business & Career | 1.63× | ||
| 12 | Bakery | Food & Beverages | 1.59× | ||
| 13 | Desserts | Food & Beverages | 1.57× | ||
| 14 | Pastry | Food & Beverages | 1.56× | ||
| 15 | McDonald's | Food & Beverages | 1.55× | ||
| 16 | Bricomarché | Home & Garden | 1.55× | ||
| 17 | Patrick Bruel | Music & Radio | 1.54× | ||
| 18 | Mappy | Internet & Social Media | 1.54× | ||
| 19 | Celine Dion | Music & Radio | 1.53× | ||
| 20 | French cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.44× | |
| Risk Appetite | THRILL | 1.44× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Sports Activity | POWER | 1.01× | |
| Early Adopter Mentality | POWER | 1.01× |
Cheese has an estimated audience of 6,158,218 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
59.6% of Cheese fans are female, 40.4% are male, with an average age of 43.7 years.
Cheese fans show strongest brand affinity for Mobile payment (4.45×), Patrick Bruel (1.54×), and Investment strategy (4.04×) over the country average.
Cheese fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~700K), and Provence-Alpes-Côte d'Azur (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Patrick Bruel (1.54×), Investment strategy (4.04×), Take-out (2.1×), and La Vie Claire (4.22×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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