Cheese Audience in France
Cheese has an estimated audience of 6,158,218 people in France. 59.6% are female, 40.4% are male, average age 43.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Mobile payment, Investment strategy, Take-out, La Vie Claire, Burger King.
The average Cheese fan in France is 43.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Mobile payment, Investment strategy, Take-out, with strongest over-indexing on Mobile payment (4.45× the country average). Demographically, the Cheese audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Cheese fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.7 |
| Estimated audience size | 6,158,218 |
Audience persona
The typical Cheese fan in France is more female, around 43.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mobile payment.
Cheese fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2M | 1.7× |
| Auvergne-Rhône-Alpes | ~700K | 0.99× |
| Provence-Alpes-Côte d'Azur | ~700K | 1.51× |
| Grand Est | ~600K | 1.21× |
| Hauts-de-France | ~600K | 1.05× |
| Occitanie | ~500K | 0.97× |
| Nouvelle-Aquitaine | ~500K | 0.89× |
| Normandy | ~300K | 0.93× |
| Pays de la Loire | ~300K | 0.74× |
| Bourgogne-Franche-Comté | ~200K | 0.95× |
| Brittany | ~200K | 0.75× |
| Centre-Val de Loire | ~200K | 0.83× |
| Corsica | ~30K | 0.9× |
Top brand affinities of Cheese fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 4.45× | Business & Career |
| Investment strategy | 4.04× | Business & Career |
| Take-out | 2.1× | Food & Beverages |
| La Vie Claire | 4.22× | Food & Beverages |
| Burger King | 1.68× | Food & Beverages |
| Desserts | 1.57× | Food & Beverages |
| Money | 1.63× | Business & Career |
| Culinary art | 1.7× | Arts & Culture |
| Bricomarché | 1.55× | Home & Garden |
| Mappy | 1.54× | Internet & Social Media |
| Revolut | 2.31× | Business & Career |
| French cuisine | 1.51× | Food & Beverages |
| Milk | 1.83× | Food & Beverages |
| Carrefour Express | 1.67× | Shopping |
| Vegetarian cuisine | 1.91× | Food & Beverages |
| Bakery | 1.59× | Food & Beverages |
| Pastry | 1.56× | Food & Beverages |
| Pâtisserie | 1.58× | Food & Beverages |
| Dairy product | 2.39× | Food & Beverages |
| Pizza | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.44 |
| Risk Appetite | THRILL | 1.44 |
| Indulgence | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.34 |
| Quality Awareness | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
See Cheese audiences in other countries
More Cheese audiences in France
- Cantal (574,526)
- Cheddar cheese (512,539)
- Mozzarella (506,629)
- Parmigiano-Reggiano (461,573)
- Reblochon (318,955)
Frequently asked questions
How many fans does Cheese have in France?
Cheese has an estimated audience of 6,158,218 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Cheese fans?
59.6% of Cheese fans are female, 40.4% are male, with an average age of 43.7 years.
Which brands do Cheese fans like most?
Cheese fans show strongest brand affinity for Mobile payment (4.45×), Investment strategy (4.04×), and Take-out (2.1×) over the country average.
Where do Cheese fans live in France?
Cheese fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~700K), and Provence-Alpes-Côte d'Azur (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Cheese fans also like?
Beyond Cheese itself, the audience over-indexes on Investment strategy (4.04×), Take-out (2.1×), La Vie Claire (4.22×), and Burger King (1.68×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.