A data profile of the people who buy, follow and care about McDonald's in France — modelled from more than twelve digital signal sources. McDonald's has an estimated audience of 8,844,049 people in France.
The average McDonald's fan in France is 35.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Burger King, Fast food, Canada, with strongest over-indexing on Burger King (2.37× the country average).
Demographically, the McDonald's audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical McDonald's fan in France is balanced, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
The key figures that characterise the McDonald's profile in France.
53.5% are female, 46.5% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 35.9 |
| Estimated audience size | 8,844,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide McDonald's audience comes from France.
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 4.8% |
| Germany | 4.7% |
Where the McDonald's audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~300K | 1.17× | |
| 02 | Île-de-France | ~600K | 1.14× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.14× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.13× | |
| 05 | Grand Est | ~300K | 1.13× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.07× | |
| 07 | Auvergne-Rhône-Alpes | ~400K | 1.06× | |
| 08 | Centre-Val de Loire | ~100K | 1.06× | |
| 09 | Hauts-de-France | ~300K | 1.00× | |
| 10 | Normandy | ~100K | 0.98× | |
| 11 | Pays de la Loire | ~200K | 0.96× | |
| 12 | Brittany | ~100K | 0.89× | |
| 13 | Corsica | ~4K | 0.29× |
The strongest cross-interests of the McDonald's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 2.37× | ||
| 02 | Natalie Portman | Movies & TV | 2.18× | ||
| 03 | KFC | Food & Beverages | 2.11× | ||
| 04 | Feu Vert | Cars & Mobility | 2.08× | ||
| 05 | Carrefour Express | Shopping | 2.06× | ||
| 06 | Spar (retailer) | Shopping | 1.98× | ||
| 07 | Domino's Pizza | Food & Beverages | 1.93× | ||
| 08 | Fast food | Food & Beverages | 1.89× | ||
| 09 | Olympique Lyonnais (Ladies) | Sports | 1.83× | ||
| 10 | Plus belle la vie | Movies & TV | 1.79× | ||
| 11 | Kiabi | Fashion & Accessoires | 1.73× | ||
| 12 | Hamburger | Food & Beverages | 1.72× | ||
| 13 | Starbucks | Food & Beverages | 1.67× | ||
| 14 | Parc Astérix | Travel & Leisure | 1.65× | ||
| 15 | vertbaudet | Fashion & Accessoires | 1.63× | ||
| 16 | Gémo | Fashion & Accessoires | 1.54× | ||
| 17 | La Voix du Nord (daily) | News | 1.54× | ||
| 18 | Yves Rocher (company) | Beauty & Wellness | 1.51× | ||
| 19 | Canada | Travel & Leisure | 1.50× | ||
| 20 | Betclic | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.09× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Price Sensitivity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.65× | |
| Sports Activity | POWER | 0.67× |
McDonald's's target market in France covers an estimated 8,844,049 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.5% of the McDonald's audience are female, 46.5% are male, with an average age of 35.9 years.
McDonald's fans show strongest brand affinity for Burger King (2.37×), Fast food (1.89×), and Canada (1.5×) over the country average.
McDonald's fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond McDonald's itself, the audience over-indexes on Fast food (1.89×), Canada (1.5×), Carrefour Express (2.06×), and Kiabi (1.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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