Cheese Audience in Mexico
Cheese has an estimated audience of 4,550,237 people in Mexico. 59.8% are female, 40.2% are male, average age 34.8. Top brand affinities: Flour, Farmacias Similares, Milk, Dough, Confectionery.
Top brand affinities include Flour, Farmacias Similares, Milk, with strongest over-indexing on Flour (1.92× the country average). Demographically, the Cheese audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Cheese fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 34.8 |
| Estimated audience size | 4,550,237 |
Audience persona
The typical Cheese fan in Mexico is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Flour.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flour | 1.92× | Food & Beverages |
| Farmacias Similares | 1.51× | Shopping |
| Milk | 1.5× | Food & Beverages |
| Dough | 2.19× | Food & Beverages |
| Confectionery | 1.68× | Food & Beverages |
| Butter | 2.08× | Food & Beverages |
| Nut (fruit) | 1.97× | Food & Beverages |
| Sweetness | 1.79× | Food & Beverages |
| Flatbread | 2.86× | Food & Beverages |
| Dessert wine | 2.48× | Food & Beverages |
| Vegetable | 1.54× | Food & Beverages |
| Dairy product | 1.73× | Food & Beverages |
| Mediterranean cuisine | 2.24× | Food & Beverages |
| Taste | 1.57× | Fashion & Accessoires |
| Baking powder | 1.91× | Food & Beverages |
| Pig | 1.52× | Pets & Animals |
| Yogurt | 1.73× | Food & Beverages |
| Chili pepper | 1.76× | Food & Beverages |
| Tortilla chip | 2.76× | Food & Beverages |
| Herb | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.71 |
| Risk Appetite | THRILL | 1.42 |
| Travelling | THRILL | 1.33 |
| Spirituality | BALANCE | 1.31 |
| Quality Awareness | PREMIUM | 1.07 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
See Cheese audiences in other countries
More Cheese audiences in Mexico
- Cream cheese (535,216)
- Cheddar cheese (338,310)
- Mozzarella (232,460)
- Parmigiano-Reggiano (228,913)
- Manchego (101,132)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.