A data profile of the people who buy, follow and care about Cheese in Mexico — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 4,550,237 people in Mexico.
Cheese has an estimated audience of 4,550,237 people in Mexico. 59.8% are female, 40.2% are male, average age 34.8. Top brand affinities: Flour, Farmacias Similares, Milk, Dough, Confectionery.
Top brand affinities include Flour, Farmacias Similares, Milk, with strongest over-indexing on Flour (1.92× the country average).
Demographically, the Cheese audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Cheese fan in Mexico is more female, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Flour.
The key figures that characterise the Cheese profile in Mexico.
59.8% are female, 40.2% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 34.8 |
| Estimated audience size | 4,550,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Cheese audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flatbread | Food & Beverages | 2.86× | ||
| 02 | Tortilla chip | Food & Beverages | 2.76× | ||
| 03 | Dessert wine | Food & Beverages | 2.48× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 2.24× | ||
| 05 | Dough | Food & Beverages | 2.19× | ||
| 06 | Butter | Food & Beverages | 2.08× | ||
| 07 | Nut (fruit) | Food & Beverages | 1.97× | ||
| 08 | kiwilimon | Food & Beverages | 1.94× | ||
| 09 | Flour | Food & Beverages | 1.92× | ||
| 10 | Baking powder | Food & Beverages | 1.91× | ||
| 11 | Sweetness | Food & Beverages | 1.79× | ||
| 12 | Chili pepper | Food & Beverages | 1.76× | ||
| 13 | Dairy product | Food & Beverages | 1.73× | ||
| 14 | Yogurt | Food & Beverages | 1.73× | ||
| 15 | Confectionery | Food & Beverages | 1.68× | ||
| 16 | Taste | Fashion & Accessoires | 1.57× | ||
| 17 | Vegetable | Food & Beverages | 1.54× | ||
| 18 | Pig | Pets & Animals | 1.52× | ||
| 19 | Farmacias Similares | Shopping | 1.51× | ||
| 20 | Milk | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.15× | |
| Price Sensitivity | PREMIUM | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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