A data profile of the people who buy, follow and care about Cheese in India — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 3,769,953 people in India.
The average Cheese fan in India is 29.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Dough, Ballet technique, Max Fashions, with strongest over-indexing on Dough (7.88× the country average).
Demographically, the Cheese audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cheese fan in India is more male, around 29.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dough.
The key figures that characterise the Cheese profile in India.
30.7% are female, 69.3% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 29.7 |
| Estimated audience size | 3,769,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Cheese audience comes from India.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~6K | 1.28× | |
| 02 | Nagaland | ~3K | 1.17× | |
| 03 | Punjab (region) | ~60K | 1.15× | |
| 04 | Jharkhand | ~40K | 1.12× | |
| 05 | Arunachal Pradesh | ~2K | 1.07× | |
| 06 | Karnataka | ~100K | 1.06× | |
| 07 | Goa | ~4K | 1.06× | |
| 08 | Uttar Pradesh | ~200K | 1.05× | |
| 09 | Uttarakhand | ~20K | 1.05× | |
| 10 | Jammu and Kashmir | ~20K | 1.05× | |
| 11 | Tamil Nadu | ~90K | 1.04× | |
| 12 | Andhra Pradesh | ~50K | 1.03× | |
| 13 | Tripura | ~5K | 1.01× | |
| 14 | Kerala | ~60K | 1.00× | |
| 15 | Assam | ~40K | 0.99× | |
| 16 | Meghalaya | ~4K | 0.98× | |
| 17 | Himachal Pradesh | ~10K | 0.97× | |
| 18 | Telangana | ~50K | 0.96× | |
| 19 | Bihar | ~70K | 0.95× | |
| 20 | Haryana | ~50K | 0.94× | |
| 21 | Sikkim | ~2K | 0.94× | |
| 22 | West Bengal | ~100K | 0.93× | |
| 23 | Odisha | ~40K | 0.92× | |
| 24 | Madhya Pradesh | ~70K | 0.91× | |
| 25 | Mizoram | ~2K | 0.90× | |
| 26 | Maharashtra | ~200K | 0.89× | |
| 27 | Chhattisgarh | ~20K | 0.88× | |
| 28 | Gujarat | ~90K | 0.85× | |
| 29 | Rajasthan | ~70K | 0.81× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ballet technique | Topic | 23.40× | ||
| 02 | Freezing (manga) | Literature | 14.71× | ||
| 03 | Cheddar cheese | Food & Beverages | 13.46× | ||
| 04 | Flatbread | Food & Beverages | 11.76× | ||
| 05 | Dough | Food & Beverages | 7.88× | ||
| 06 | Max Fashions | Fashion & Accessoires | 7.72× | ||
| 07 | Mediterranean cuisine | Food & Beverages | 6.95× | ||
| 08 | Butter | Food & Beverages | 6.75× | ||
| 09 | Yogurt | Food & Beverages | 6.66× | ||
| 10 | Flour | Food & Beverages | 4.56× | ||
| 11 | Pizza | Food & Beverages | 3.98× | ||
| 12 | Dairy product | Food & Beverages | 3.43× | ||
| 13 | Milk | Food & Beverages | 3.39× | ||
| 14 | Take-out | Food & Beverages | 3.24× | ||
| 15 | Funny Videos | Internet & Social Media | 3.14× | ||
| 16 | Vegetable | Food & Beverages | 2.32× | ||
| 17 | Eating | Food & Beverages | 2.29× | ||
| 18 | States and union territories of India | Travel & Leisure | 1.78× | ||
| 19 | Harry Potter | Movies & TV | 1.55× | ||
| 20 | Sex and the City | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.88× | |
| Indulgence | JOY | 1.87× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.07× | |
| Community Orientation | OPEN | 1.09× | |
| Social Media Usage | JOY | 1.10× |
Cheese has an estimated audience of 3,769,953 people in India, concentrated in Uttar Pradesh and Maharashtra.
30.7% of Cheese fans are female, 69.3% are male, with an average age of 29.7 years.
Cheese fans show strongest brand affinity for Dough (7.88×), Ballet technique (23.4×), and Max Fashions (7.72×) over the country average.
Cheese fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Ballet technique (23.4×), Max Fashions (7.72×), Milk (3.39×), and Flatbread (11.76×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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