A data profile of the people who buy, follow and care about Cheese in Portugal — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 1,561,140 people in Portugal.
The average Cheese fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Azores.
The key figures that characterise the Cheese profile in Portugal.
61.2% are female, 38.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 45.7 |
| Estimated audience size | 1,561,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Cheese audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~200K | 4.10× | |
| 02 | Lisbon District | ~600K | 1.33× | |
| 03 | Faro District | ~100K | 1.25× | |
| 04 | Madeira | ~50K | 1.17× | |
| 05 | Porto District | ~400K | 1.05× | |
| 06 | Santarém District | ~80K | 1.05× | |
| 07 | Guarda District | ~20K | 0.95× | |
| 08 | Bragança District | ~20K | 0.95× | |
| 09 | Portalegre District | ~20K | 0.95× | |
| 10 | Évora District | ~30K | 0.94× | |
| 11 | Beja District | ~20K | 0.94× | |
| 12 | Castelo Branco District | ~30K | 0.93× | |
| 13 | Vila Real District | ~30K | 0.93× | |
| 14 | Setúbal District | ~200K | 0.91× | |
| 15 | Viana do Castelo District | ~40K | 0.91× | |
| 16 | Coimbra District | ~70K | 0.90× | |
| 17 | Viseu District | ~50K | 0.90× | |
| 18 | Leiria District | ~80K | 0.89× | |
| 19 | Braga District | ~100K | 0.83× | |
| 20 | Aveiro District | ~100K | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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