A data profile of the people who buy, follow and care about Cheese in Italy — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 11,710,909 people in Italy.
The average Cheese fan in Italy is 42.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Lazio.
Top brand affinities include Sustainable energy, Plug-in hybrid, Mobile payment, with strongest over-indexing on Sustainable energy (1.64× the country average).
Demographically, the Cheese audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cheese fan in Italy is more female, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Cheese profile in Italy.
57.3% are female, 42.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.4 |
| Estimated audience size | 11,710,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Cheese audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~1.5M | 1.75× | |
| 02 | Tuscany | ~1M | 1.33× | |
| 03 | Trentino-Alto Adige/Südtirol | ~300K | 1.13× | |
| 04 | Lombardy | ~2M | 1.08× | |
| 05 | Sicilia | ~1M | 1.06× | |
| 06 | Puglia | ~900K | 1.06× | |
| 07 | Aosta Valley | ~30K | 1.06× | |
| 08 | Lazio | ~1.5M | 1.05× | |
| 09 | Emilia-Romagna | ~1M | 1.04× | |
| 10 | Veneto | ~1M | 1.03× | |
| 11 | Sardinia | ~300K | 1.01× | |
| 12 | Campania | ~1.5M | 0.99× | |
| 13 | Liguria | ~300K | 0.96× | |
| 14 | Friuli-Venezia Giulia | ~200K | 0.93× | |
| 15 | Basilicata | ~100K | 0.90× | |
| 16 | Molise | ~50K | 0.90× | |
| 17 | Marche | ~200K | 0.85× | |
| 18 | Umbria | ~200K | 0.85× | |
| 19 | Calabria | ~300K | 0.84× | |
| 20 | Abruzzo | ~200K | 0.81× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ovo-lacto vegetarianism | Food & Beverages | 3.02× | ||
| 02 | Ovo vegetarianism | Food & Beverages | 2.82× | ||
| 03 | Lacto vegetarianism | Food & Beverages | 2.59× | ||
| 04 | Castello | Food & Beverages | 2.53× | ||
| 05 | Rimowa | Fashion & Accessoires | 2.13× | ||
| 06 | Alternative fuel vehicle | Cars & Mobility | 1.90× | ||
| 07 | Battery electric vehicle | Cars & Mobility | 1.89× | ||
| 08 | Trendsetters | Politics & Society | 1.81× | ||
| 09 | Grana Padano | Food & Beverages | 1.68× | ||
| 10 | Sustainable energy | Home & Garden | 1.64× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 1.63× | ||
| 12 | Wearable technology | Technology & Electronics | 1.62× | ||
| 13 | Alexander McQueen (brand) | Fashion & Accessoires | 1.60× | ||
| 14 | Sustainable Development Goals | Politics & Society | 1.60× | ||
| 15 | Digitizing | Technology & Electronics | 1.58× | ||
| 16 | Mobile payment | Business & Career | 1.54× | ||
| 17 | Personal stylist | Fashion & Accessoires | 1.52× | ||
| 18 | 5G | Technology & Electronics | 1.52× | ||
| 19 | Maison Margiela | Fashion & Accessoires | 1.51× | ||
| 20 | Peugeot 308 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.05× | |
| Sustainability | BALANCE | 0.97× | |
| Family Orientation | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.70× | |
| Risk Appetite | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.73× |
Cheese has an estimated audience of 11,710,909 people in Italy, concentrated in Lombardy and Piedmont.
57.3% of Cheese fans are female, 42.7% are male, with an average age of 42.4 years.
Cheese fans show strongest brand affinity for Sustainable energy (1.64×), Plug-in hybrid (1.63×), and Mobile payment (1.54×) over the country average.
Cheese fans in Italy are most concentrated in Lombardy (reach ~2M), Piedmont (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Plug-in hybrid (1.63×), Mobile payment (1.54×), Castello (2.53×), and Battery electric vehicle (1.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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