Cheese Audience in Italy
Cheese has an estimated audience of 11,710,909 people in Italy. 57.3% are female, 42.7% are male, average age 42.4. Top regions: Lombardy, Piedmont, Lazio. Top brand affinities: Sustainable energy, Plug-in hybrid, Mobile payment, Castello, Battery electric vehicle.
The average Cheese fan in Italy is 42.4 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Piedmont, Lazio. Top brand affinities include Sustainable energy, Plug-in hybrid, Mobile payment, with strongest over-indexing on Sustainable energy (1.64× the country average). Demographically, the Cheese audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Cheese fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.4 |
| Estimated audience size | 11,710,909 |
Audience persona
The typical Cheese fan in Italy is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Sustainable energy.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,225,254 | 1.08× |
| Piedmont | 1,561,173 | 1.8× |
| Lazio | 1,508,188 | 1.05× |
| Campania | 1,298,667 | 0.99× |
| Sicilia | 1,085,587 | 1.07× |
| Tuscany | 1,058,279 | 1.36× |
| Emilia-Romagna | 1,001,960 | 1.05× |
| Veneto | 955,782 | 1.03× |
| Puglia | 862,241 | 1.07× |
| Sardinia | 332,124 | 1.01× |
| Liguria | 309,721 | 0.94× |
| Calabria | 270,832 | 0.76× |
| Trentino-Alto Adige/Südtirol | 262,270 | 1.18× |
| Marche | 228,811 | 0.78× |
| Friuli-Venezia Giulia | 197,637 | 0.89× |
| Abruzzo | 180,110 | 0.7× |
| Umbria | 136,240 | 0.72× |
| Basilicata | 78,135 | 0.73× |
| Aosta Valley | 35,463 | 1.19× |
| Molise | 32,848 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 1.64× | Home & Garden |
| Plug-in hybrid | 1.63× | Cars & Mobility |
| Mobile payment | 1.54× | Business & Career |
| Castello | 2.53× | Food & Beverages |
| Battery electric vehicle | 1.89× | Cars & Mobility |
| Trendsetters | 1.81× | Politics & Society |
| Wearable technology | 1.62× | Technology & Electronics |
| Personal stylist | 1.52× | Fashion & Accessoires |
| Alternative fuel vehicle | 1.9× | Cars & Mobility |
| Digitizing | 1.58× | Technology & Electronics |
| Alexander McQueen (brand) | 1.6× | Fashion & Accessoires |
| Ovo-lacto vegetarianism | 3.02× | Food & Beverages |
| Maison Margiela | 1.51× | Fashion & Accessoires |
| Ovo vegetarianism | 2.82× | Food & Beverages |
| Rimowa | 2.13× | Fashion & Accessoires |
| Lacto vegetarianism | 2.59× | Food & Beverages |
| Grana Padano | 1.68× | Food & Beverages |
| Peugeot 308 | 1.5× | Cars & Mobility |
| 5G | 1.52× | Technology & Electronics |
| Sustainable Development Goals | 1.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Risk Appetite | THRILL | 1.22 |
| Travelling | THRILL | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Patriotism | CONSERVATISM | 1.03 |
| Quality Awareness | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
See Cheese audiences in other countries
More Cheese audiences in Italy
- Mozzarella (3,338,632)
- Ricotta (2,569,098)
- Parmigiano-Reggiano (2,445,435)
- Pecorino (1,378,886)
- Cheddar cheese (1,312,330)
Frequently asked questions
How many fans does Cheese have in Italy?
Cheese has an estimated audience of 11,710,909 people in Italy, concentrated in Lombardy and Piedmont.
What is the gender split and age of Cheese fans?
57.3% of Cheese fans are female, 42.7% are male, with an average age of 42.4 years.
Which brands do Cheese fans like most?
Cheese fans show strongest brand affinity for Sustainable energy (1.64×), Plug-in hybrid (1.63×), and Mobile payment (1.54×) over the country average.
Where do Cheese fans live in Italy?
Cheese fans in Italy are most concentrated in Lombardy (reach 2,225,254), Piedmont (reach 1,561,173), and Lazio (reach 1,508,188). These three regions account for the largest share of the active audience.
What other brands do Cheese fans also like?
Beyond Cheese itself, the audience over-indexes on Plug-in hybrid (1.63×), Mobile payment (1.54×), Castello (2.53×), and Battery electric vehicle (1.89×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.