Rascasse Audience Intelligence

Cheese Audience in Germany

A data profile of the people who buy, follow and care about Cheese in Germany — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 5,689,768 people in Germany.

#1among Cheese in Germany#539among Topic in Germany#51in Food & Beverages

The average Cheese fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Burger King, FRITZ!Box, Snack mix, with strongest over-indexing on Burger King (1.84× the country average).

Demographically, the Cheese audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cheese fan in Germany is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheese profile in Germany.

Audience size
5.7M
in Germany
Gender
62.1%♀
37.9% male
Age
40.8
average years
Country rank
#865
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheese fans

62.1% are female, 37.9% are male, average age 40.8.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Cheese audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age40.8
Estimated audience size5,689,768
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Cheese audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Cheese audience comes from Germany.

Worldwide audience distribution share by country for Cheese
CountryShare
United States22.8%
Italy6.1%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheese audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cheese fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.22×
02Niedersachsen~700K1.19×
03Sachsen-Anhalt~200K1.17×
04Saarland~80K1.12×
05Rheinland-Pfalz~300K1.09×
06Bayern~1M1.05×
07Sachsen~300K1.02×
08Mecklenburg-Vorpommern~100K1.02×
09Hessen~400K1.01×
10Nordrhein-Westfalen~1M1.00×
11Brandenburg~200K0.98×
12Schleswig-Holstein~200K0.96×
13Baden-Württemberg~700K0.91×
14Bremen~40K0.82×
15Berlin~200K0.77×
16Hamburg~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Cheese, Germany
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheese audience
#·InterestCategoryAffinity×
01Snack mixFood & Beverages5.29×
02CheeseburgerFood & Beverages2.76×
03SnackingFood & Beverages2.57×
04Chicken (food)Food & Beverages2.41×
05HomsTravel & Leisure2.38×
06AleppoTravel & Leisure2.36×
07DamascusTravel & Leisure2.24×
08Energy barFood & Beverages2.23×
09CattlePets & Animals1.91×
10Burger KingFood & Beverages1.84×
11MilkFood & Beverages1.82×
12Application for employmentBusiness & Career1.79×
13KFCFood & Beverages1.74×
14SubwayFood & Beverages1.71×
15Haus des DönersFood & Beverages1.70×
16Business classTravel & Leisure1.67×
17Take-outFood & Beverages1.61×
18Gaming computerTechnology & Electronics1.61×
19FRITZ!BoxTechnology & Electronics1.59×
20DeutschrapMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheese audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.08×
Early Adopter MentalityPOWER1.06×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheese audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
Community OrientationOPEN0.76×
Urban LifestyleOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheese have in Germany?

Cheese has an estimated audience of 5,689,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cheese fans?

62.1% of Cheese fans are female, 37.9% are male, with an average age of 40.8 years.

03

Which brands do Cheese fans like most?

Cheese fans show strongest brand affinity for Burger King (1.84×), FRITZ!Box (1.59×), and Snack mix (5.29×) over the country average.

04

Where do Cheese fans live in Germany?

Cheese fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Cheese fans also like?

Beyond Cheese itself, the audience over-indexes on FRITZ!Box (1.59×), Snack mix (5.29×), Milk (1.82×), and Subway (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in Germany

See Cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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