Cheese Audience in Germany
Cheese has an estimated audience of 5,689,768 people in Germany. 62.1% are female, 37.9% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, FRITZ!Box, Snack mix, Milk, Subway.
The average Cheese fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, FRITZ!Box, Snack mix, with strongest over-indexing on Burger King (1.84× the country average). Demographically, the Cheese audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Cheese fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 40.8 |
| Estimated audience size | 5,689,768 |
Audience persona
The typical Cheese fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,273,111 | 1.02× |
| Bayern | 982,127 | 1.07× |
| Baden-Württemberg | 716,572 | 0.92× |
| Niedersachsen | 668,312 | 1.21× |
| Hessen | 431,095 | 0.99× |
| Rheinland-Pfalz | 311,297 | 1.09× |
| Sachsen | 287,136 | 1.03× |
| Schleswig-Holstein | 195,530 | 0.96× |
| Berlin | 183,474 | 0.72× |
| Thüringen | 176,687 | 1.22× |
| Brandenburg | 174,522 | 0.99× |
| Sachsen-Anhalt | 171,039 | 1.16× |
| Mecklenburg-Vorpommern | 108,865 | 1× |
| Hamburg | 97,942 | 0.76× |
| Saarland | 75,483 | 1.08× |
| Bremen | 37,257 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 1.84× | Food & Beverages |
| FRITZ!Box | 1.59× | Technology & Electronics |
| Snack mix | 5.29× | Food & Beverages |
| Milk | 1.82× | Food & Beverages |
| Subway | 1.71× | Food & Beverages |
| KFC | 1.74× | Food & Beverages |
| Damascus | 2.24× | Travel & Leisure |
| Snacking | 2.57× | Food & Beverages |
| Cattle | 1.91× | Pets & Animals |
| Application for employment | 1.79× | Business & Career |
| Take-out | 1.61× | Food & Beverages |
| Aleppo | 2.36× | Travel & Leisure |
| Business class | 1.67× | Travel & Leisure |
| Energy bar | 2.23× | Food & Beverages |
| Deutschrap | 1.53× | Music & Radio |
| Chicken (food) | 2.41× | Food & Beverages |
| Gaming computer | 1.61× | Technology & Electronics |
| Homs | 2.38× | Travel & Leisure |
| Cheeseburger | 2.76× | Food & Beverages |
| Electric toothbrush | 3.1× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.95 |
| Convenience Orientation | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.32 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Pet Ownership | JOY | 1.26 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
See Cheese audiences in other countries
More Cheese audiences in Germany
- Mozzarella (628,119)
- Cheddar cheese (582,344)
- Parmigiano-Reggiano (475,362)
- Scamorza (343,846)
- Cream cheese (311,934)
Frequently asked questions
How many fans does Cheese have in Germany?
Cheese has an estimated audience of 5,689,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheese fans?
62.1% of Cheese fans are female, 37.9% are male, with an average age of 40.8 years.
Which brands do Cheese fans like most?
Cheese fans show strongest brand affinity for Burger King (1.84×), FRITZ!Box (1.59×), and Snack mix (5.29×) over the country average.
Where do Cheese fans live in Germany?
Cheese fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,273,111), Bayern (reach 982,127), and Baden-Württemberg (reach 716,572). These three regions account for the largest share of the active audience.
What other brands do Cheese fans also like?
Beyond Cheese itself, the audience over-indexes on FRITZ!Box (1.59×), Snack mix (5.29×), Milk (1.82×), and Subway (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.