Rascasse Audience Intelligence

Cheddar cheese Audience in Germany

A data profile of the people who buy, follow and care about Cheddar cheese in Germany — modelled from more than twelve digital signal sources. Cheddar cheese has an estimated audience of 582,343 people in Germany.

#3among Cheese in Germany#4309among Topic in Germany#491in Food & Beverages

The average Cheddar cheese fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Take-out, Cheese, Barbecue, with strongest over-indexing on Take-out (3× the country average).

Demographically, the Cheddar cheese audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cheddar cheese fan in Germany is balanced, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Take-out.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheddar cheese profile in Germany.

Audience size
582K
in Germany
Gender
49.6%♀
50.4% male
Age
38.0
average years
Country rank
#10370
Topic in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheddar cheese fans

49.6% are female, 50.4% are male, average age 38.0.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Cheddar cheese audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age38.0
Estimated audience size582,343
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Cheddar cheese audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Cheddar cheese audience comes from Germany.

Worldwide audience distribution share by country for Cheddar cheese
CountryShare
United States36.5%
Italy5.6%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheddar cheese audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cheddar cheese fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.11×
02Nordrhein-Westfalen~100K1.10×
03Hessen~50K1.08×
04Hamburg~10K1.06×
05Baden-Württemberg~80K1.05×
06Rheinland-Pfalz~30K1.05×
07Sachsen~30K1.04×
08Berlin~30K1.04×
09Niedersachsen~60K1.01×
10Thüringen~10K0.98×
11Bremen~5K0.97×
12Schleswig-Holstein~20K0.96×
13Saarland~7K0.93×
14Sachsen-Anhalt~10K0.91×
15Brandenburg~20K0.90×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Cheddar cheese, Germany
0.88×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheddar cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheddar cheese audience
#·InterestCategoryAffinity×
01MozzarellaFood & Beverages5.28×
02CheeseburgerFood & Beverages3.45×
03Pizza deliveryFood & Beverages3.37×
04SauceFood & Beverages3.20×
05Take-outFood & Beverages3.00×
06CheeseFood & Beverages2.61×
07HamburgerFood & Beverages2.17×
08Culinary artArts & Culture1.97×
09SteakFood & Beverages1.87×
10PastaFood & Beverages1.83×
11LunchFood & Beverages1.76×
12Hannover 96Sports1.72×
13BarbecueFood & Beverages1.70×
14GrillingFood & Beverages1.65×
15PeacemakerMovies & TV1.57×
16Burger KingFood & Beverages1.56×
17PizzaFood & Beverages1.54×
18CookbookFood & Beverages1.53×
19Aral AGCars & Mobility1.52×
20Sunday NaturalHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheddar cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheddar cheese audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
Healthy LifestyleBALANCE1.29×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheddar cheese audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
SustainabilityBALANCE0.82×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheddar cheese have in Germany?

Cheddar cheese has an estimated audience of 582,343 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cheddar cheese fans?

49.6% of Cheddar cheese fans are female, 50.4% are male, with an average age of 38.0 years.

03

Which brands do Cheddar cheese fans like most?

Cheddar cheese fans show strongest brand affinity for Take-out (3×), Cheese (2.61×), and Barbecue (1.7×) over the country average.

04

Where do Cheddar cheese fans live in Germany?

Cheddar cheese fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cheddar cheese fans also like?

Beyond Cheddar cheese itself, the audience over-indexes on Cheese (2.61×), Barbecue (1.7×), Burger King (1.56×), and Culinary art (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in Germany

See Cheddar cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cheddar cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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