Cheddar cheese Audience in Germany
Cheddar cheese has an estimated audience of 582,343 people in Germany. 49.6% are female, 50.4% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Take-out, Cheese, Barbecue, Aral AG, Burger King.
The average Cheddar cheese fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Take-out, Cheese, Barbecue, with strongest over-indexing on Take-out (3× the country average). Demographically, the Cheddar cheese audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Cheddar cheese fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 38.0 |
| Estimated audience size | 582,343 |
Audience persona
The typical Cheddar cheese fan in Germany is balanced, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Take-out.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,985 | 1.14× |
| Bayern | 105,072 | 1.12× |
| Baden-Württemberg | 84,733 | 1.07× |
| Niedersachsen | 58,231 | 1.03× |
| Hessen | 48,241 | 1.09× |
| Rheinland-Pfalz | 30,578 | 1.05× |
| Sachsen | 29,979 | 1.05× |
| Berlin | 27,939 | 1.07× |
| Schleswig-Holstein | 20,090 | 0.96× |
| Brandenburg | 16,108 | 0.89× |
| Thüringen | 14,235 | 0.96× |
| Hamburg | 14,099 | 1.07× |
| Sachsen-Anhalt | 13,213 | 0.88× |
| Mecklenburg-Vorpommern | 9,340 | 0.84× |
| Saarland | 6,317 | 0.88× |
| Bremen | 4,500 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Take-out | 3× | Food & Beverages |
| Cheese | 2.61× | Food & Beverages |
| Barbecue | 1.7× | Food & Beverages |
| Aral AG | 1.52× | Cars & Mobility |
| Burger King | 1.56× | Food & Beverages |
| Culinary art | 1.97× | Arts & Culture |
| Grilling | 1.65× | Food & Beverages |
| Sauce | 3.2× | Food & Beverages |
| Finch | 1.62× | Music & Radio |
| Pizza | 1.54× | Food & Beverages |
| Cheeseburger | 3.45× | Food & Beverages |
| Mozzarella | 5.28× | Food & Beverages |
| Peacemaker | 1.57× | Movies & TV |
| Steak | 1.87× | Food & Beverages |
| Wirtz | 1.53× | Music & Radio |
| Cookbook | 1.53× | Food & Beverages |
| Hamburger | 2.17× | Food & Beverages |
| Lunch | 1.76× | Food & Beverages |
| Pasta | 1.83× | Food & Beverages |
| Pizza delivery | 3.37× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.81 |
| Convenience Orientation | PREMIUM | 2.52 |
| Tradition | CONSERVATISM | 1.33 |
| Individualism | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Italy | 5.6% |
| Brazil | 4.0% |
See Cheddar cheese audiences in other countries
More Cheese audiences in Germany
- Cheese (5,689,769)
- Mozzarella (628,119)
- Parmigiano-Reggiano (475,362)
- Scamorza (343,846)
- Cream cheese (311,934)
Frequently asked questions
How many fans does Cheddar cheese have in Germany?
Cheddar cheese has an estimated audience of 582,343 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheddar cheese fans?
49.6% of Cheddar cheese fans are female, 50.4% are male, with an average age of 38.0 years.
Which brands do Cheddar cheese fans like most?
Cheddar cheese fans show strongest brand affinity for Take-out (3×), Cheese (2.61×), and Barbecue (1.7×) over the country average.
Where do Cheddar cheese fans live in Germany?
Cheddar cheese fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,985), Bayern (reach 105,072), and Baden-Württemberg (reach 84,733). These three regions account for the largest share of the active audience.
What other brands do Cheddar cheese fans also like?
Beyond Cheddar cheese itself, the audience over-indexes on Cheese (2.61×), Barbecue (1.7×), Aral AG (1.52×), and Burger King (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheddar cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.