Rascasse Audience Intelligence

Mozzarella Audience in Germany

A data profile of the people who buy, follow and care about Mozzarella in Germany — modelled from more than twelve digital signal sources. Mozzarella has an estimated audience of 628,118 people in Germany.

#2among Cheese in Germany#4119among Topic in Germany#457in Food & Beverages

The average Mozzarella fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cheese, Barbecue, Take-out, with strongest over-indexing on Cheese (2.65× the country average).

Demographically, the Mozzarella audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mozzarella fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Cheese.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mozzarella profile in Germany.

Audience size
628K
in Germany
Gender
60.9%♀
39.1% male
Age
40.0
average years
Country rank
#9731
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mozzarella fans

60.9% are female, 39.1% are male, average age 40.0.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Mozzarella audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age40.0
Estimated audience size628,118
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Mozzarella audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3926%
40-4926%
50+15%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Mozzarella audience comes from Germany.

Worldwide audience distribution share by country for Mozzarella
CountryShare
Italy17.7%
United States13.5%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mozzarella audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mozzarella fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.14×
02Niedersachsen~70K1.11×
03Hamburg~20K1.07×
04Bayern~100K1.05×
05Baden-Württemberg~90K1.05×
06Hessen~50K1.03×
07Rheinland-Pfalz~30K1.03×
08Saarland~8K1.03×
09Bremen~5K1.02×
10Brandenburg~20K0.97×
11Schleswig-Holstein~20K0.96×
12Berlin~30K0.95×
13Sachsen~30K0.92×
14Thüringen~10K0.92×
15Sachsen-Anhalt~10K0.89×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Mozzarella, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mozzarella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mozzarella audience
#·InterestCategoryAffinity×
01Neapolitan pizzaFood & Beverages8.08×
02Parmigiano-ReggianoFood & Beverages5.31×
03Cheddar cheeseFood & Beverages5.02×
04SauceFood & Beverages3.12×
05CheeseFood & Beverages2.65×
06Take-outFood & Beverages2.18×
07PastaFood & Beverages1.99×
08BrunchFood & Beverages1.95×
09SteakFood & Beverages1.94×
10LunchFood & Beverages1.77×
11Italian cuisineFood & Beverages1.75×
12PizzaFood & Beverages1.66×
13Sunday NaturalHealth1.60×
14Florian SilbereisenMusic & Radio1.60×
15Culinary artArts & Culture1.58×
16Low-carbohydrate dietFood & Beverages1.57×
17Gute Zeiten, schlechte ZeitenMovies & TV1.56×
18CookbookFood & Beverages1.54×
19BarbecueFood & Beverages1.52×
20Let's Dance (German TV series)Movies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mozzarella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mozzarella audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Healthy LifestyleBALANCE1.13×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mozzarella audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.71×
Early Adopter MentalityPOWER0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mozzarella have in Germany?

Mozzarella has an estimated audience of 628,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mozzarella fans?

60.9% of Mozzarella fans are female, 39.1% are male, with an average age of 40.0 years.

03

Which brands do Mozzarella fans like most?

Mozzarella fans show strongest brand affinity for Cheese (2.65×), Barbecue (1.52×), and Take-out (2.18×) over the country average.

04

Where do Mozzarella fans live in Germany?

Mozzarella fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mozzarella fans also like?

Beyond Mozzarella itself, the audience over-indexes on Barbecue (1.52×), Take-out (2.18×), Italian cuisine (1.75×), and Sunday Natural (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in Germany

See Mozzarella audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mozzarella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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