Mozzarella Audience in Germany
Mozzarella has an estimated audience of 628,118 people in Germany. 60.9% are female, 39.1% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cheese, Gala, Barbecue, Take-out, Italian cuisine.
The average Mozzarella fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cheese, Gala, Barbecue, with strongest over-indexing on Cheese (2.65× the country average). Demographically, the Mozzarella audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Mozzarella fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.0 |
| Estimated audience size | 628,118 |
Audience persona
The typical Mozzarella fan in Germany is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Cheese.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,868 | 1.16× |
| Bayern | 109,937 | 1.09× |
| Baden-Württemberg | 92,482 | 1.08× |
| Niedersachsen | 69,021 | 1.13× |
| Hessen | 49,869 | 1.04× |
| Rheinland-Pfalz | 32,108 | 1.02× |
| Sachsen | 28,261 | 0.92× |
| Berlin | 28,087 | 1× |
| Schleswig-Holstein | 21,576 | 0.96× |
| Brandenburg | 19,381 | 0.99× |
| Hamburg | 15,520 | 1.09× |
| Sachsen-Anhalt | 14,095 | 0.87× |
| Thüringen | 13,982 | 0.87× |
| Mecklenburg-Vorpommern | 10,024 | 0.84× |
| Saarland | 7,415 | 0.96× |
| Bremen | 5,283 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cheese | 2.65× | Food & Beverages |
| Gala | 1.51× | News |
| Barbecue | 1.52× | Food & Beverages |
| Take-out | 2.18× | Food & Beverages |
| Italian cuisine | 1.75× | Food & Beverages |
| Pizza | 1.66× | Food & Beverages |
| Gute Zeiten, schlechte Zeiten | 1.56× | Movies & TV |
| Neapolitan pizza | 8.08× | Food & Beverages |
| Let's Dance (German TV series) | 1.52× | Movies & TV |
| Steak | 1.94× | Food & Beverages |
| Sauce | 3.12× | Food & Beverages |
| Florian Silbereisen | 1.6× | Music & Radio |
| Pasta | 1.99× | Food & Beverages |
| Cookbook | 1.54× | Food & Beverages |
| Lunch | 1.77× | Food & Beverages |
| Cheddar cheese | 5.02× | Food & Beverages |
| Parmigiano-Reggiano | 5.31× | Food & Beverages |
| Culinary art | 1.58× | Arts & Culture |
| Sunday Natural | 1.6× | Health |
| Brunch | 1.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.11 |
| Indulgence | JOY | 2.65 |
| Convenience Orientation | PREMIUM | 1.87 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Family Orientation | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.8% |
| United States | 13.6% |
| Brazil | 6.7% |
See Mozzarella audiences in other countries
More Cheese audiences in Germany
- Cheese (5,689,769)
- Cheddar cheese (582,344)
- Parmigiano-Reggiano (475,362)
- Scamorza (343,846)
- Cream cheese (311,934)
Frequently asked questions
How many fans does Mozzarella have in Germany?
Mozzarella has an estimated audience of 628,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mozzarella fans?
60.9% of Mozzarella fans are female, 39.1% are male, with an average age of 40.0 years.
Which brands do Mozzarella fans like most?
Mozzarella fans show strongest brand affinity for Cheese (2.65×), Gala (1.51×), and Barbecue (1.52×) over the country average.
Where do Mozzarella fans live in Germany?
Mozzarella fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,868), Bayern (reach 109,937), and Baden-Württemberg (reach 92,482). These three regions account for the largest share of the active audience.
What other brands do Mozzarella fans also like?
Beyond Mozzarella itself, the audience over-indexes on Gala (1.51×), Barbecue (1.52×), Take-out (2.18×), and Italian cuisine (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mozzarella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.