Rascasse Audience Intelligence

Mozzarella Audience in United States

A data profile of the people who buy, follow and care about Mozzarella in United States — modelled from more than twelve digital signal sources. Mozzarella has an estimated audience of 2,547,777 people in United States.

#5among Cheese in United States#5576among Topic in United States#722in Food & Beverages

The average Mozzarella fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cheese, Doordash, Dish (food), with strongest over-indexing on Cheese (1.81× the country average).

Demographically, the Mozzarella audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mozzarella fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Cheese.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mozzarella profile in United States.

Audience size
2.5M
in United States
Gender
61.5%♀
38.5% male
Age
38.7
average years
Country rank
#11752
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mozzarella fans

61.5% are female, 38.5% are male, average age 38.7.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Mozzarella audience in United States
MetricValue
Female61.5%
Male38.5%
Average age38.7
Estimated audience size2,547,777
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mozzarella audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Mozzarella audience comes from United States.

Worldwide audience distribution share by country for Mozzarella
CountryShare
Italy17.7%
United States13.5%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mozzarella audience in United States is strongest.

Fig. 05

Top regions by affinity

Mozzarella fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~40K4.66×
02New Jersey~100K1.98×
03Utah~40K1.62×
04Washington, District of Columbia~10K1.57×
05New York~200K1.38×
06Alabama~50K1.31×
07California~300K1.13×
08Indiana~50K1.09×
09Connecticut~30K1.07×
10Hawaii~10K0.99×
11Washington~50K0.97×
12Idaho~10K0.96×
13Massachusetts~50K0.95×
14Florida~200K0.93×
15Maine~8K0.93×
16Pennsylvania~80K0.91×
17North Carolina~70K0.91×
18New Hampshire~9K0.91×
19Alaska~5K0.91×
20Maryland~40K0.90×
21Montana~6K0.90×
22Virginia~60K0.89×
23Texas~200K0.87×
24Illinois~70K0.87×
25Oregon~30K0.87×
26Nevada~20K0.87×
27Delaware~6K0.87×
28Vermont~4K0.87×
29Arizona~40K0.86×
30Wisconsin~30K0.86×
31Oklahoma~20K0.84×
32Kansas~20K0.84×
33Nebraska~10K0.84×
34South Carolina~30K0.83×
35South Dakota~5K0.83×
36North Dakota~4K0.83×
37Georgia~60K0.82×
38Michigan~50K0.82×
39Tennessee~40K0.81×
40West Virginia~10K0.81×
41Minnesota~30K0.80×
42Arkansas~20K0.80×
43New Mexico~10K0.80×
44Missouri~30K0.79×
45Louisiana~30K0.79×
46Kentucky~30K0.79×
47Colorado~30K0.77×
48Iowa~20K0.77×
49Ohio~60K0.75×
50Mississippi~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Mozzarella, United States
0.73×1.00×4.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mozzarella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mozzarella audience
#·InterestCategoryAffinity×
01Parmigiano-ReggianoFood & Beverages4.26×
02SausageFood & Beverages2.25×
03SauceFood & Beverages2.04×
04TomatoFood & Beverages2.03×
05BaconFood & Beverages1.96×
06CheeseFood & Beverages1.81×
07Chicken (food)Food & Beverages1.81×
08SaladFood & Beverages1.71×
09PastaFood & Beverages1.68×
10DoughFood & Beverages1.65×
11DoordashFood & Beverages1.63×
12MeijerShopping1.61×
13Dish (food)Food & Beverages1.57×
14Buffalo Wild WingsFood & Beverages1.55×
15Take-outFood & Beverages1.52×
16Panera BreadFood & Beverages1.51×
17SandwichFood & Beverages1.51×
18Little CaesarsFood & Beverages1.51×
19SteakFood & Beverages1.51×
20ItalyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mozzarella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mozzarella audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Convenience OrientationPREMIUM1.13×
Healthy LifestyleBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mozzarella audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
MindfulnessBALANCE0.91×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mozzarella have in United States?

Mozzarella has an estimated audience of 2,547,777 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mozzarella fans?

61.5% of Mozzarella fans are female, 38.5% are male, with an average age of 38.7 years.

03

Which brands do Mozzarella fans like most?

Mozzarella fans show strongest brand affinity for Cheese (1.81×), Doordash (1.63×), and Dish (food) (1.57×) over the country average.

04

Where do Mozzarella fans live in United States?

Mozzarella fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mozzarella fans also like?

Beyond Mozzarella itself, the audience over-indexes on Doordash (1.63×), Dish (food) (1.57×), Take-out (1.52×), and Buffalo Wild Wings (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in United States

See Mozzarella audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mozzarella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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