Mozzarella Audience in United States

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Mozzarella has an estimated audience of 2,547,777 people in United States. 61.5% are female, 38.5% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Cheese, Doordash, Dish (food), Take-out, Buffalo Wild Wings.

The average Mozzarella fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cheese, Doordash, Dish (food), with strongest over-indexing on Cheese (1.81× the country average). Demographically, the Mozzarella audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Mozzarella fans

Demographic split for Mozzarella audience in United States
MetricValue
Female61.5%
Male38.5%
Average age38.7
Estimated audience size2,547,777

Audience persona

The typical Mozzarella fan in United States is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Cheese.

Top regions in United States

Top regions ranked by reach for Mozzarella in United States
RegionReachAffinity
California350,4181.25×
New York209,2251.47×
Texas201,0030.92×
Florida162,2450.94×
New Jersey136,9832.11×
Pennsylvania80,6950.94×
Illinois76,9760.91×
North Carolina71,2230.93×
Georgia67,5560.86×
Ohio60,5940.77×
Virginia59,0110.95×
Michigan57,2320.86×
Massachusetts51,2461.02×
Washington50,9091×
Arizona44,9630.86×
Alabama44,3441.25×
Tennessee42,2450.83×
Indiana42,2060.91×
Maryland41,0820.94×
Rhode Island38,0774.7×
Utah33,5881.47×
Colorado32,7870.82×
Missouri32,4410.79×
South Carolina32,3170.84×
Wisconsin31,3310.82×
Minnesota29,0900.8×
Oregon26,9170.92×
Connecticut26,2871.03×
Louisiana26,1360.8×
Kentucky23,6320.74×
Oklahoma23,1980.82×
Nevada21,3480.87×
Kansas16,3870.82×
Arkansas15,8400.75×
Iowa15,8320.75×
Washington, District of Columbia14,2751.86×
Mississippi13,4970.64×
Idaho11,0710.87×
Hawaii10,7890.99×
Nebraska9,8290.77×
New Mexico9,2920.73×
New Hampshire8,7630.87×
West Virginia8,5560.72×
Maine7,9570.87×
Montana5,7400.81×
Delaware5,5970.8×
Alaska4,5590.84×
South Dakota4,0260.68×
North Dakota3,5770.68×
Vermont3,5180.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mozzarella audience
BrandAffinityCategory
Cheese1.81×Food & Beverages
Doordash1.63×Food & Beverages
Dish (food)1.57×Food & Beverages
Take-out1.52×Food & Beverages
Buffalo Wild Wings1.55×Food & Beverages
Panera Bread1.51×Food & Beverages
Sandwich1.51×Food & Beverages
Little Caesars1.51×Food & Beverages
Steak1.51×Food & Beverages
Chicken (food)1.81×Food & Beverages
Sauce2.04×Food & Beverages
Sausage2.25×Food & Beverages
Pasta1.68×Food & Beverages
Dough1.65×Food & Beverages
Italy1.51×Travel & Leisure
Salad1.71×Food & Beverages
Meijer1.61×Shopping
Parmigiano-Reggiano4.26×Food & Beverages
Tomato2.03×Food & Beverages
Bacon1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mozzarella audience
TraitClusterScore
Design AffinityPREMIUM1.57
IndulgenceJOY1.55
Healthy LifestyleBALANCE1.52
Family OrientationCONSERVATISM1.31
Urban LifestyleOPEN1.3
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Mozzarella
CountryShare
Italy17.8%
United States13.6%
Brazil6.7%

See Mozzarella audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Mozzarella have in United States?

Mozzarella has an estimated audience of 2,547,777 people in United States, concentrated in California and New York.

What is the gender split and age of Mozzarella fans?

61.5% of Mozzarella fans are female, 38.5% are male, with an average age of 38.7 years.

Which brands do Mozzarella fans like most?

Mozzarella fans show strongest brand affinity for Cheese (1.81×), Doordash (1.63×), and Dish (food) (1.57×) over the country average.

Where do Mozzarella fans live in United States?

Mozzarella fans in United States are most concentrated in California (reach 350,418), New York (reach 209,225), and Texas (reach 201,003). These three regions account for the largest share of the active audience.

What other brands do Mozzarella fans also like?

Beyond Mozzarella itself, the audience over-indexes on Doordash (1.63×), Dish (food) (1.57×), Take-out (1.52×), and Buffalo Wild Wings (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mozzarella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.