Rascasse Audience Intelligence

Tomato Audience in United States

A data profile of the people who buy, follow and care about Tomato in United States — modelled from more than twelve digital signal sources. Tomato has an estimated audience of 14,497,257 people in United States.

#2among Vegetable in United States#1632among Topic in United States#196in Food & Beverages

The average Tomato fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Organic food, Nonprofit organization, with strongest over-indexing on Microwave oven (2.94× the country average).

Demographically, the Tomato audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tomato fan in United States is more female, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tomato profile in United States.

Audience size
14.5M
in United States
Gender
73.0%♀
27.0% male
Age
45.7
average years
Country rank
#2417
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tomato fans

73.0% are female, 27.0% are male, average age 45.7.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Tomato audience in United States
MetricValue
Female73.0%
Male27.0%
Average age45.7
Estimated audience size14,497,257
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Tomato audience in United States
Age bracketShare%
16-199%
20-2912%
30-3917%
40-4926%
50+36%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Tomato audience comes from United States.

Worldwide audience distribution share by country for Tomato
CountryShare
United States32.4%
Italy4.0%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tomato audience in United States is strongest.

Fig. 05

Top regions by affinity

Tomato fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K1.36×
02Indiana~300K1.12×
03Georgia~500K1.11×
04Kentucky~200K1.10×
05Oregon~200K1.09×
06Arkansas~100K1.09×
07California~1.5M1.08×
08Pennsylvania~500K1.08×
09North Carolina~500K1.07×
10Washington~300K1.07×
11Kansas~100K1.07×
12Massachusetts~300K1.06×
13Oklahoma~200K1.06×
14Texas~1.5M1.05×
15Michigan~400K1.05×
16Virginia~400K1.05×
17Missouri~200K1.05×
18South Carolina~200K1.05×
19West Virginia~70K1.04×
20Louisiana~200K1.03×
21Tennessee~300K1.01×
22Alabama~200K1.01×
23Connecticut~100K1.01×
24Mississippi~100K1.01×
25Nebraska~70K1.01×
26Vermont~30K1.01×
27Illinois~500K1.00×
28Wisconsin~200K1.00×
29Iowa~100K1.00×
30Hawaii~60K1.00×
31Maine~50K1.00×
32Ohio~400K0.99×
33Utah~100K0.99×
34New York~800K0.97×
35Minnesota~200K0.97×
36Idaho~70K0.97×
37Delaware~40K0.97×
38South Dakota~30K0.96×
39Maryland~200K0.95×
40North Dakota~30K0.95×
41Arizona~300K0.94×
42New Mexico~70K0.94×
43New Hampshire~50K0.93×
44Montana~40K0.93×
45Florida~900K0.91×
46Rhode Island~40K0.90×
47Nevada~100K0.88×
48Alaska~30K0.87×
49Colorado~200K0.83×
50Washington, District of Columbia~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Tomato, United States
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tomato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tomato audience
#·InterestCategoryAffinity×
01Slow cookerFood & Beverages3.00×
02Microwave ovenHome & Garden2.94×
03KitchenwareHome & Garden2.08×
04PharmacyBusiness & Career2.00×
05Hardware storeHome & Garden2.00×
06Discount storesShopping1.97×
07NostalgiaHome & Garden1.94×
08GeneticsKids & Family1.86×
09SupermarketShopping1.83×
10BreakfastFood & Beverages1.80×
11DinnerFood & Beverages1.78×
12LunchFood & Beverages1.78×
13Organic foodFood & Beverages1.77×
14TraditionPolitics & Society1.70×
15Nonprofit organizationPolitics & Society1.68×
16Pizza HutFood & Beverages1.61×
17Trader Joe'sShopping1.59×
18GrillingFood & Beverages1.57×
19SubwayFood & Beverages1.56×
20Texas RoadhouseFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tomato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tomato audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.61×
Community OrientationOPEN1.49×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tomato audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tomato have in United States?

Tomato has an estimated audience of 14,497,257 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tomato fans?

73.0% of Tomato fans are female, 27.0% are male, with an average age of 45.7 years.

03

Which brands do Tomato fans like most?

Tomato fans show strongest brand affinity for Microwave oven (2.94×), Organic food (1.77×), and Nonprofit organization (1.68×) over the country average.

04

Where do Tomato fans live in United States?

Tomato fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Tomato fans also like?

Beyond Tomato itself, the audience over-indexes on Organic food (1.77×), Nonprofit organization (1.68×), Trader Joe's (1.59×), and Breakfast (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Tomato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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