Tomato Audience in United States

Tomato has an estimated audience of 14,497,257 people in United States. 73.0% are female, 27.0% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, Kia Sportage.

The average Tomato fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.13× the country average). Demographically, the Tomato audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Tomato fans

Demographic split for Tomato audience in United States
MetricValue
Female73.0%
Male27.0%
Average age45.7
Estimated audience size14,497,257

Audience persona

The typical Tomato fan in United States is more female, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Tomato in United States
RegionReachAffinity
California1,793,7541.13×
Texas1,341,9071.08×
Florida981,9131×
New York860,1431.06×
Pennsylvania522,1691.07×
Georgia507,3251.14×
Illinois504,5541.04×
New Jersey465,9571.26×
North Carolina464,5261.06×
Ohio442,9540.99×
Michigan415,2341.1×
Virginia383,0711.08×
Washington333,3921.15×
Massachusetts325,3701.14×
Tennessee316,5881.09×
Indiana296,9531.12×
Arizona276,9020.94×
Missouri250,9171.07×
Maryland247,2150.99×
South Carolina224,3211.03×
Wisconsin211,9940.97×
Minnesota203,0150.98×
Alabama198,2350.98×
Colorado195,5970.86×
Oregon189,6801.14×
Kentucky187,6691.03×
Louisiana183,5350.98×
Oklahoma164,2061.02×
Connecticut151,7671.04×
Nevada130,5820.93×
Arkansas129,9931.09×
Mississippi125,9441.05×
Utah121,3700.93×
Iowa119,1651×
Kansas115,5611.01×
Nebraska69,5010.96×
West Virginia69,0991.02×
Idaho68,1920.94×
New Mexico64,8680.89×
Hawaii62,9221.01×
New Hampshire54,5060.95×
Maine51,6280.99×
Rhode Island41,1900.89×
Delaware36,6820.92×
Washington, District of Columbia35,9560.83×
Montana34,8410.87×
South Dakota27,9060.83×
Vermont26,1081.03×
North Dakota25,1880.85×
Alaska23,1050.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tomato audience
BrandAffinityCategory
Google Maps5.13×Internet & Social Media
Capital One5.13×Business & Career
Indeed.com5.13×Business & Career
Enterprise Rent-A-Car5.13×Cars & Mobility
Kia Sportage17.5×Cars & Mobility
CarGurus4.76×Cars & Mobility
Diabetes mellitus awareness5.13×Health
Singer-songwriter2.98×Music & Radio
Circle K5.13×Shopping
DeviantArt5.08×Internet & Social Media
Google News3.67×News
AccuWeather4×Home & Garden
Apple Store4.88×Shopping
Khan Academy5.13×Business & Career
MSN2.44×News
Beetlejuice2.84×Movies & TV
Texas Roadhouse2.29×Food & Beverages
Microblogging5.13×Technology & Electronics
Diane Keaton3.49×Movies & TV
ICloud5.13×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tomato audience
TraitClusterScore
Healthy LifestyleBALANCE1.76
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.18
CreativityOPEN1.15
IndulgenceJOY1.15
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Tomato
CountryShare
United States32.4%
Italy4.0%
United Kingdom3.9%

See Tomato audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Tomato have in United States?

Tomato has an estimated audience of 14,497,257 people in United States, concentrated in California and Texas.

What is the gender split and age of Tomato fans?

73.0% of Tomato fans are female, 27.0% are male, with an average age of 45.7 years.

Which brands do Tomato fans like most?

Tomato fans show strongest brand affinity for Google Maps (5.13×), Capital One (5.13×), and Indeed.com (5.13×) over the country average.

Where do Tomato fans live in United States?

Tomato fans in United States are most concentrated in California (reach 1,793,754), Texas (reach 1,341,907), and Florida (reach 981,913). These three regions account for the largest share of the active audience.

What other brands do Tomato fans also like?

Beyond Tomato itself, the audience over-indexes on Capital One (5.13×), Indeed.com (5.13×), Enterprise Rent-A-Car (5.13×), and Kia Sportage (17.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.