Tomato Audience in United States
Tomato has an estimated audience of 14,497,257 people in United States. 73.0% are female, 27.0% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Whataburger, Israel, Goop, Unique Gifts.
The average Tomato fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Whataburger, Israel, with strongest over-indexing on Elsword (17.5× the country average). Demographically, the Tomato audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Tomato fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 45.7 |
| Estimated audience size | 14,497,257 |
Audience persona
The typical Tomato fan in United States is more female, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,793,754 | 1.13× |
| Texas | 1,341,907 | 1.08× |
| Florida | 981,913 | 1× |
| New York | 860,143 | 1.06× |
| Pennsylvania | 522,169 | 1.07× |
| Georgia | 507,325 | 1.14× |
| Illinois | 504,554 | 1.04× |
| New Jersey | 465,957 | 1.26× |
| North Carolina | 464,526 | 1.06× |
| Ohio | 442,954 | 0.99× |
| Michigan | 415,234 | 1.1× |
| Virginia | 383,071 | 1.08× |
| Washington | 333,392 | 1.15× |
| Massachusetts | 325,370 | 1.14× |
| Tennessee | 316,588 | 1.09× |
| Indiana | 296,953 | 1.12× |
| Arizona | 276,902 | 0.94× |
| Missouri | 250,917 | 1.07× |
| Maryland | 247,215 | 0.99× |
| South Carolina | 224,321 | 1.03× |
| Wisconsin | 211,994 | 0.97× |
| Minnesota | 203,015 | 0.98× |
| Alabama | 198,235 | 0.98× |
| Colorado | 195,597 | 0.86× |
| Oregon | 189,680 | 1.14× |
| Kentucky | 187,669 | 1.03× |
| Louisiana | 183,535 | 0.98× |
| Oklahoma | 164,206 | 1.02× |
| Connecticut | 151,767 | 1.04× |
| Nevada | 130,582 | 0.93× |
| Arkansas | 129,993 | 1.09× |
| Mississippi | 125,944 | 1.05× |
| Utah | 121,370 | 0.93× |
| Iowa | 119,165 | 1× |
| Kansas | 115,561 | 1.01× |
| Nebraska | 69,501 | 0.96× |
| West Virginia | 69,099 | 1.02× |
| Idaho | 68,192 | 0.94× |
| New Mexico | 64,868 | 0.89× |
| Hawaii | 62,922 | 1.01× |
| New Hampshire | 54,506 | 0.95× |
| Maine | 51,628 | 0.99× |
| Rhode Island | 41,190 | 0.89× |
| Delaware | 36,682 | 0.92× |
| Washington, District of Columbia | 35,956 | 0.83× |
| Montana | 34,841 | 0.87× |
| South Dakota | 27,906 | 0.83× |
| Vermont | 26,108 | 1.03× |
| North Dakota | 25,188 | 0.85× |
| Alaska | 23,105 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 17.5× | Games |
| Whataburger | 1.54× | Food & Beverages |
| Israel | 1.67× | Travel & Leisure |
| Goop | 4.2× | Internet & Social Media |
| Unique Gifts | 1.69× | Shopping |
| Ken Burns | 5.13× | Movies & TV |
| Birthday Gifts | 2.23× | Kids & Family |
| Governor of Michigan | 5.13× | Politics & Society |
| Historic site | 2.88× | Arts & Culture |
| Hibachi | 5.09× | Food & Beverages |
| Fairy godmother | 4.8× | Literature |
| Grinch | 2.45× | Movies & TV |
| Kendra Scott | 1.69× | Fashion & Accessoires |
| Karbala | 5.13× | Travel & Leisure |
| Mathcore | 4.49× | Music & Radio |
| JDSU | 1.7× | Business & Career |
| Vocal harmony | 2.41× | Music & Radio |
| Wok | 3.41× | Food & Beverages |
| Jesse Plemons | 1.74× | Movies & TV |
| Hipster | 4.75× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.76 |
| Family Orientation | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.15 |
| Indulgence | JOY | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Italy | 4.0% |
| United Kingdom | 3.9% |
See Tomato audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Tomato have in United States?
Tomato has an estimated audience of 14,497,257 people in United States, concentrated in California and Texas.
What is the gender split and age of Tomato fans?
73.0% of Tomato fans are female, 27.0% are male, with an average age of 45.7 years.
Which brands do Tomato fans like most?
Tomato fans show strongest brand affinity for Elsword (17.5×), Whataburger (1.54×), and Israel (1.67×) over the country average.
Where do Tomato fans live in United States?
Tomato fans in United States are most concentrated in California (reach 1,793,754), Texas (reach 1,341,907), and Florida (reach 981,913). These three regions account for the largest share of the active audience.
What other brands do Tomato fans also like?
Beyond Tomato itself, the audience over-indexes on Whataburger (1.54×), Israel (1.67×), Goop (4.2×), and Unique Gifts (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.