Tomato Audience in Germany
Tomato has an estimated audience of 465,307 people in Germany. 62.9% are female, 37.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Human Centipede 2 (Full Sequence), Shruti Haasan, CAC 40, Isha Yoga, Unique Gifts.
The average Tomato fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Human Centipede 2 (Full Sequence), Shruti Haasan, CAC 40, with strongest over-indexing on The Human Centipede 2 (Full Sequence) (14.28× the country average). Demographically, the Tomato audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Tomato fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.4 |
| Estimated audience size | 465,307 |
Audience persona
The typical Tomato fan in Germany is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for The Human Centipede 2 (Full Sequence).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,461 | 1.09× |
| Bayern | 77,725 | 1.04× |
| Baden-Württemberg | 67,415 | 1.06× |
| Niedersachsen | 44,436 | 0.98× |
| Hessen | 35,373 | 1× |
| Rheinland-Pfalz | 23,685 | 1.02× |
| Sachsen | 23,117 | 1.01× |
| Berlin | 19,360 | 0.93× |
| Schleswig-Holstein | 15,176 | 0.91× |
| Brandenburg | 14,289 | 0.99× |
| Sachsen-Anhalt | 12,339 | 1.02× |
| Thüringen | 11,990 | 1.01× |
| Hamburg | 10,142 | 0.96× |
| Mecklenburg-Vorpommern | 8,341 | 0.94× |
| Saarland | 5,726 | 1× |
| Bremen | 4,080 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Human Centipede 2 (Full Sequence) | 14.28× | Movies & TV |
| Shruti Haasan | 24.98× | Movies & TV |
| CAC 40 | 1.9× | Business & Career |
| Isha Yoga | 11.98× | Sports |
| Unique Gifts | 1.56× | Shopping |
| Oktay Kaynarca | 8.27× | Movies & TV |
| Fabo | 17.94× | Music & Radio |
| Este, Veneto | 2.45× | Travel & Leisure |
| Sixx | 2.79× | Movies & TV |
| Mothercare | 1.62× | Kids & Family |
| Eco Friendly Living | 3.03× | Home & Garden |
| Clogging | 8.97× | Music & Radio |
| Video izle | 2.22× | |
| Samanyolu Haber | 2.92× | Movies & TV |
| Home Delivery | 1.75× | Food & Beverages |
| Hückelhoven | 4.83× | Travel & Leisure |
| Bank account | 1.65× | Business & Career |
| Buying a House | 3.38× | Home & Garden |
| 1984 - George Orwell | 7.81× | Literature |
| Buying and Selling Real Estate | 3.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.81 |
| Indulgence | JOY | 2.24 |
| Healthy Lifestyle | BALANCE | 1.89 |
| Design Affinity | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Italy | 4.0% |
| United Kingdom | 3.9% |
See Tomato audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Tomato have in Germany?
Tomato has an estimated audience of 465,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tomato fans?
62.9% of Tomato fans are female, 37.1% are male, with an average age of 39.4 years.
Which brands do Tomato fans like most?
Tomato fans show strongest brand affinity for The Human Centipede 2 (Full Sequence) (14.28×), Shruti Haasan (24.98×), and CAC 40 (1.9×) over the country average.
Where do Tomato fans live in Germany?
Tomato fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,461), Bayern (reach 77,725), and Baden-Württemberg (reach 67,415). These three regions account for the largest share of the active audience.
What other brands do Tomato fans also like?
Beyond Tomato itself, the audience over-indexes on Shruti Haasan (24.98×), CAC 40 (1.9×), Isha Yoga (11.98×), and Unique Gifts (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.