Rascasse Audience Intelligence

Tomato Audience in Germany

A data profile of the people who buy, follow and care about Tomato in Germany — modelled from more than twelve digital signal sources. Tomato has an estimated audience of 465,307 people in Germany.

#10among Vegetable in Germany#4858among Topic in Germany#606in Food & Beverages

The average Tomato fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chutney, Ginseng, Frying pan, with strongest over-indexing on Chutney (36.38× the country average).

Demographically, the Tomato audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tomato fan in Germany is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Chutney.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tomato profile in Germany.

Audience size
465K
in Germany
Gender
62.9%♀
37.1% male
Age
39.4
average years
Country rank
#12458
Topic in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tomato fans

62.9% are female, 37.1% are male, average age 39.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Tomato audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age39.4
Estimated audience size465,307
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Tomato audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4925%
50+18%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Tomato audience comes from Germany.

Worldwide audience distribution share by country for Tomato
CountryShare
United States32.4%
Italy4.0%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tomato audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tomato fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.14×
02Thüringen~10K1.13×
03Sachsen-Anhalt~10K1.10×
04Brandenburg~20K1.09×
05Saarland~6K1.03×
06Nordrhein-Westfalen~100K1.02×
07Bayern~80K1.02×
08Baden-Württemberg~60K1.02×
09Niedersachsen~50K1.00×
10Mecklenburg-Vorpommern~9K1.00×
11Rheinland-Pfalz~20K0.99×
12Bremen~4K0.99×
13Hessen~30K0.97×
14Berlin~20K0.92×
15Hamburg~9K0.89×
16Schleswig-Holstein~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Tomato, Germany
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tomato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tomato audience
#·InterestCategoryAffinity×
01ChutneyFood & Beverages36.38×
02GinsengHealth33.63×
03LysolHome & Garden23.32×
04Cayenne pepperFood & Beverages20.12×
05BiedronkaShopping20.00×
06Peanut butterFood & Beverages18.07×
07Noodle soupFood & Beverages17.96×
08Sziget FestivalMusic & Radio15.85×
09Moroccan cuisineFood & Beverages11.54×
10McCaféFood & Beverages8.10×
11Frying panHome & Garden8.04×
12AnkerkrautFood & Beverages7.71×
13Home DeliveryFood & Beverages7.64×
14MigrosShopping7.60×
15VuelingTravel & Leisure7.32×
16D&RTechnology & Electronics6.52×
17Non-alcoholic beverageFood & Beverages4.46×
18Netto Marken-DiscountShopping2.12×
19TagesschauMovies & TV1.99×
20Müller (company)Food & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tomato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tomato audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.99×
IndulgenceJOY2.02×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tomato audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Price SensitivityPREMIUM0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tomato have in Germany?

Tomato has an estimated audience of 465,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tomato fans?

62.9% of Tomato fans are female, 37.1% are male, with an average age of 39.4 years.

03

Which brands do Tomato fans like most?

Tomato fans show strongest brand affinity for Chutney (36.38×), Ginseng (33.63×), and Frying pan (8.04×) over the country average.

04

Where do Tomato fans live in Germany?

Tomato fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tomato fans also like?

Beyond Tomato itself, the audience over-indexes on Ginseng (33.63×), Frying pan (8.04×), McCafé (8.1×), and Tagesschau (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Tomato audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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