Rascasse Audience Intelligence

Peanut butter Audience in Germany

A data profile of the people who buy, follow and care about Peanut butter in Germany — modelled from more than twelve digital signal sources. Peanut butter has an estimated audience of 233,467 people in Germany.

#67among Sweet in Germany#6955among Topic in Germany#996in Food & Beverages

The average Peanut butter fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PFC CSKA Sofia, Equal (sweetener), Findus, with strongest over-indexing on PFC CSKA Sofia (172.39× the country average).

Demographically, the Peanut butter audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peanut butter fan in Germany is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for PFC CSKA Sofia.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peanut butter profile in Germany.

Audience size
233K
in Germany
Gender
73.3%♀
26.7% male
Age
37.5
average years
Country rank
#20577
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peanut butter fans

73.3% are female, 26.7% are male, average age 37.5.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Peanut butter audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age37.5
Estimated audience size233,467
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Peanut butter audience in Germany
Age bracketShare%
16-1917%
20-2926%
30-3923%
40-4923%
50+11%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Peanut butter audience comes from Germany.

Worldwide audience distribution share by country for Peanut butter
CountryShare
United States49.6%
United Kingdom6.2%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peanut butter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peanut butter fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.48×
02Berlin~20K1.48×
03Bremen~2K1.24×
04Hamburg~6K1.23×
05Bayern~40K1.14×
06Baden-Württemberg~30K1.09×
07Rheinland-Pfalz~10K1.05×
08Nordrhein-Westfalen~50K1.01×
09Schleswig-Holstein~8K0.90×
10Niedersachsen~20K0.89×
11Saarland~2K0.86×
12Thüringen~5K0.82×
13Brandenburg~6K0.81×
14Sachsen-Anhalt~5K0.79×
15Sachsen~9K0.77×
16Mecklenburg-Vorpommern~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Peanut butter, Germany
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peanut butter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peanut butter audience
#·InterestCategoryAffinity×
01PFC CSKA SofiaSports172.39×
02Equal (sweetener)Brand95.54×
03Birds EyeFood & Beverages78.58×
04FindusFood & Beverages72.46×
05SplendaFood & Beverages63.25×
06PretzelFood & Beverages46.15×
07Silk (soy milk)Food & Beverages44.37×
08Prepackaged mealFood & Beverages37.45×
09Bon AppétitFood & Beverages35.38×
10IgloFood & Beverages23.81×
11Doner kebabFood & Beverages20.00×
12KebabFood & Beverages20.00×
13BananaFood & Beverages20.00×
14Milk substituteFood & Beverages18.90×
15Snack mixFood & Beverages17.69×
16Frozen foodFood & Beverages15.82×
17BofrostFood & Beverages9.39×
18Low-carbohydrate dietFood & Beverages8.37×
19Weight loss (Fitness And wellness)Health7.64×
20Haus des DönersFood & Beverages7.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peanut butter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peanut butter audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.66×
IndulgenceJOY1.57×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peanut butter audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Risk AppetiteTHRILL0.95×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peanut butter have in Germany?

Peanut butter has an estimated audience of 233,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peanut butter fans?

73.3% of Peanut butter fans are female, 26.7% are male, with an average age of 37.5 years.

03

Which brands do Peanut butter fans like most?

Peanut butter fans show strongest brand affinity for PFC CSKA Sofia (172.39×), Equal (sweetener) (95.54×), and Findus (72.46×) over the country average.

04

Where do Peanut butter fans live in Germany?

Peanut butter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Peanut butter fans also like?

Beyond Peanut butter itself, the audience over-indexes on Equal (sweetener) (95.54×), Findus (72.46×), Pretzel (46.15×), and Prepackaged meal (37.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Peanut butter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peanut butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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