Peanut butter Audience in Germany
Peanut butter has an estimated audience of 233,467 people in Germany. 73.3% are female, 26.7% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PFC CSKA Sofia, Equal (sweetener), Findus, Pretzel, Prepackaged meal.
The average Peanut butter fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PFC CSKA Sofia, Equal (sweetener), Findus, with strongest over-indexing on PFC CSKA Sofia (172.39× the country average). Demographically, the Peanut butter audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Peanut butter fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 37.5 |
| Estimated audience size | 233,467 |
Audience persona
The typical Peanut butter fan in Germany is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for PFC CSKA Sofia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,643 | 1.05× |
| Bayern | 44,565 | 1.19× |
| Baden-Württemberg | 35,596 | 1.12× |
| Hessen | 27,438 | 1.54× |
| Niedersachsen | 20,271 | 0.89× |
| Berlin | 16,303 | 1.56× |
| Rheinland-Pfalz | 12,378 | 1.06× |
| Sachsen | 8,370 | 0.73× |
| Schleswig-Holstein | 7,458 | 0.89× |
| Hamburg | 6,627 | 1.26× |
| Brandenburg | 5,329 | 0.74× |
| Thüringen | 4,422 | 0.74× |
| Sachsen-Anhalt | 4,229 | 0.7× |
| Bremen | 2,603 | 1.3× |
| Mecklenburg-Vorpommern | 2,298 | 0.52× |
| Saarland | 2,072 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PFC CSKA Sofia | 172.39× | Sports |
| Equal (sweetener) | 95.54× | |
| Findus | 72.46× | Food & Beverages |
| Pretzel | 46.15× | Food & Beverages |
| Prepackaged meal | 37.45× | Food & Beverages |
| Silk (soy milk) | 44.37× | Food & Beverages |
| Weight loss (Fitness And wellness) | 7.64× | Health |
| Doner kebab | 20× | Food & Beverages |
| Low-carbohydrate diet | 8.37× | Food & Beverages |
| Bon Appétit | 35.38× | Food & Beverages |
| Birds Eye | 78.58× | Food & Beverages |
| Kebab | 20× | Food & Beverages |
| Iglo | 23.81× | Food & Beverages |
| Snack mix | 17.69× | Food & Beverages |
| Bofrost | 9.39× | Food & Beverages |
| Milk substitute | 18.9× | Food & Beverages |
| Splenda | 63.25× | Food & Beverages |
| Frozen food | 15.82× | Food & Beverages |
| Banana | 20× | Food & Beverages |
| Rossmann | 3.46× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.18 |
| Sports Activity | POWER | 2.01 |
| Pet Ownership | JOY | 1.93 |
| Sustainability | BALANCE | 1.8 |
| Indulgence | JOY | 1.73 |
| Urban Lifestyle | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.6% |
| United Kingdom | 6.2% |
| Canada | 4.7% |
See Peanut butter audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Peanut butter have in Germany?
Peanut butter has an estimated audience of 233,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peanut butter fans?
73.3% of Peanut butter fans are female, 26.7% are male, with an average age of 37.5 years.
Which brands do Peanut butter fans like most?
Peanut butter fans show strongest brand affinity for PFC CSKA Sofia (172.39×), Equal (sweetener) (95.54×), and Findus (72.46×) over the country average.
Where do Peanut butter fans live in Germany?
Peanut butter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,643), Bayern (reach 44,565), and Baden-Württemberg (reach 35,596). These three regions account for the largest share of the active audience.
What other brands do Peanut butter fans also like?
Beyond Peanut butter itself, the audience over-indexes on Equal (sweetener) (95.54×), Findus (72.46×), Pretzel (46.15×), and Prepackaged meal (37.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peanut butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.