Rascasse Audience Intelligence

Pretzel Audience in Germany

A data profile of the people who buy, follow and care about Pretzel in Germany — modelled from more than twelve digital signal sources. Pretzel has an estimated audience of 391,400 people in Germany.

#82among Dish in Germany#5344among Topic in Germany#707in Food & Beverages

The average Pretzel fan in Germany is 39.1 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Banana, Croissant, Equal (sweetener), with strongest over-indexing on Banana (33.01× the country average).

Demographically, the Pretzel audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pretzel fan in Germany is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Banana.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretzel profile in Germany.

Audience size
391K
in Germany
Gender
65.7%♀
34.3% male
Age
39.1
average years
Country rank
#14261
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretzel fans

65.7% are female, 34.3% are male, average age 39.1.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Pretzel audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age39.1
Estimated audience size391,400
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Pretzel audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4926%
50+14%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Pretzel audience comes from Germany.

Worldwide audience distribution share by country for Pretzel
CountryShare
United States50.1%
Germany4.0%
Taiwan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretzel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pretzel fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.91×
02Berlin~30K1.47×
03Bayern~80K1.29×
04Hessen~40K1.29×
05Rheinland-Pfalz~20K1.16×
06Saarland~5K1.04×
07Hamburg~9K1.03×
08Nordrhein-Westfalen~80K0.94×
09Bremen~3K0.92×
10Niedersachsen~30K0.90×
11Schleswig-Holstein~10K0.79×
12Brandenburg~9K0.78×
13Sachsen~10K0.76×
14Thüringen~8K0.76×
15Sachsen-Anhalt~7K0.68×
16Mecklenburg-Vorpommern~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Pretzel, Germany
0.65×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretzel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretzel audience
#·InterestCategoryAffinity×
01Equal (sweetener)Brand64.02×
02BienenstichFood & Beverages63.85×
03Cashew butterFood & Beverages58.65×
04Almond butterFood & Beverages58.45×
05PecanFood & Beverages44.91×
06Coconut milkFood & Beverages42.29×
07CroissantFood & Beverages36.47×
08FindusFood & Beverages36.32×
09CarrotFood & Beverages33.95×
10BananaFood & Beverages33.01×
11WalnutFood & Beverages32.67×
12Soy milkFood & Beverages27.61×
13Silk (soy milk)Food & Beverages27.42×
14IgloFood & Beverages27.00×
15CashewFood & Beverages23.63×
16Bon AppétitFood & Beverages21.23×
17Snack barFood & Beverages18.50×
18Snack mixFood & Beverages12.77×
19Tokio HotelMusic & Radio8.11×
20CheesecakeFood & Beverages7.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretzel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretzel audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
IndulgenceJOY1.34×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretzel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
PatriotismCONSERVATISM0.84×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretzel have in Germany?

Pretzel has an estimated audience of 391,400 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Pretzel fans?

65.7% of Pretzel fans are female, 34.3% are male, with an average age of 39.1 years.

03

Which brands do Pretzel fans like most?

Pretzel fans show strongest brand affinity for Banana (33.01×), Croissant (36.47×), and Equal (sweetener) (64.02×) over the country average.

04

Where do Pretzel fans live in Germany?

Pretzel fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~80K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pretzel fans also like?

Beyond Pretzel itself, the audience over-indexes on Croissant (36.47×), Equal (sweetener) (64.02×), Carrot (33.95×), and Coconut milk (42.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Pretzel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pretzel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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