Pretzel Audience in Germany
Pretzel has an estimated audience of 391,400 people in Germany. 65.7% are female, 34.3% are male, average age 39.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Banana, Croissant, Equal (sweetener), Carrot, Coconut milk.
The average Pretzel fan in Germany is 39.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Banana, Croissant, Equal (sweetener), with strongest over-indexing on Banana (33.01× the country average). Demographically, the Pretzel audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pretzel fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 39.1 |
| Estimated audience size | 391,400 |
Audience persona
The typical Pretzel fan in Germany is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Banana.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 106,790 | 2× |
| Nordrhein-Westfalen | 84,067 | 0.98× |
| Bayern | 77,408 | 1.23× |
| Hessen | 38,918 | 1.3× |
| Niedersachsen | 35,285 | 0.93× |
| Rheinland-Pfalz | 23,346 | 1.19× |
| Berlin | 21,162 | 1.21× |
| Sachsen | 14,758 | 0.77× |
| Schleswig-Holstein | 11,097 | 0.79× |
| Brandenburg | 9,221 | 0.76× |
| Hamburg | 9,109 | 1.03× |
| Thüringen | 6,965 | 0.7× |
| Sachsen-Anhalt | 6,465 | 0.64× |
| Saarland | 4,844 | 1.01× |
| Mecklenburg-Vorpommern | 4,494 | 0.6× |
| Bremen | 2,887 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banana | 33.01× | Food & Beverages |
| Croissant | 36.47× | Food & Beverages |
| Equal (sweetener) | 64.02× | |
| Carrot | 33.95× | Food & Beverages |
| Coconut milk | 42.29× | Food & Beverages |
| Iglo | 27× | Food & Beverages |
| Findus | 36.32× | Food & Beverages |
| Cashew | 23.63× | Food & Beverages |
| Almond butter | 58.45× | Food & Beverages |
| Walnut | 32.67× | Food & Beverages |
| Silk (soy milk) | 27.42× | Food & Beverages |
| Soy milk | 27.61× | Food & Beverages |
| Snack bar | 18.5× | Food & Beverages |
| Bienenstich | 63.85× | Food & Beverages |
| Cheesecake | 7.28× | Food & Beverages |
| Snack mix | 12.77× | Food & Beverages |
| Pecan | 44.91× | Food & Beverages |
| Cashew butter | 58.65× | Food & Beverages |
| Tokio Hotel | 8.11× | Music & Radio |
| Bon Appétit | 21.23× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.48 |
| Indulgence | JOY | 1.44 |
| Sustainability | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.21 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.3% |
| Germany | 4.0% |
| Taiwan | 3.3% |
See Pretzel audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Pretzel have in Germany?
Pretzel has an estimated audience of 391,400 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Pretzel fans?
65.7% of Pretzel fans are female, 34.3% are male, with an average age of 39.1 years.
Which brands do Pretzel fans like most?
Pretzel fans show strongest brand affinity for Banana (33.01×), Croissant (36.47×), and Equal (sweetener) (64.02×) over the country average.
Where do Pretzel fans live in Germany?
Pretzel fans in Germany are most concentrated in Baden-Württemberg (reach 106,790), Nordrhein-Westfalen (reach 84,067), and Bayern (reach 77,408). These three regions account for the largest share of the active audience.
What other brands do Pretzel fans also like?
Beyond Pretzel itself, the audience over-indexes on Croissant (36.47×), Equal (sweetener) (64.02×), Carrot (33.95×), and Coconut milk (42.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pretzel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.