Pretzel Audience in United States

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Pretzel has an estimated audience of 4,933,267 people in United States. 62.6% are female, 37.4% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Delicious (website), Auntie Anne's, Burlington, Atlantic Ocean, Hobby Lobby.

The average Pretzel fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Delicious (website), Auntie Anne's, Burlington, with strongest over-indexing on Delicious (website) (29.05× the country average). Demographically, the Pretzel audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Pretzel fans

Demographic split for Pretzel audience in United States
MetricValue
Female62.6%
Male37.4%
Average age41.2
Estimated audience size4,933,267

Audience persona

The typical Pretzel fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Delicious (website).

Top regions in United States

Top regions ranked by reach for Pretzel in United States
RegionReachAffinity
California670,4561.24×
Texas516,9141.22×
Florida359,3921.08×
New York335,6411.22×
Pennsylvania256,9711.55×
Illinois192,3691.17×
New Jersey162,2681.29×
Ohio161,9521.07×
Georgia158,5031.04×
North Carolina151,9211.02×
Michigan141,1391.09×
Virginia124,6561.04×
Arizona113,8221.13×
Washington109,9291.11×
Indiana103,4761.15×
Massachusetts95,9290.99×
Missouri95,2321.2×
Maryland93,7851.11×
Tennessee93,2060.94×
Colorado78,0971×
Wisconsin72,9680.98×
Minnesota68,9120.97×
South Carolina66,1440.89×
Kentucky61,0520.99×
Utah60,9341.38×
Louisiana57,1370.9×
Alabama56,1410.81×
Oregon54,8330.97×
Oklahoma53,7640.98×
Nevada51,8751.09×
Connecticut49,8621.01×
Kansas39,5641.02×
Iowa38,9390.96×
Arkansas35,8040.88×
Mississippi31,8930.78×
Idaho25,0401.01×
Nebraska24,9951.01×
New Mexico22,4470.91×
West Virginia18,0440.79×
Hawaii17,1310.81×
Delaware15,5401.14×
New Hampshire15,3530.79×
Rhode Island14,9300.95×
Maine13,8270.78×
Washington, District of Columbia13,7310.93×
Montana10,1420.74×
South Dakota9,2790.81×
North Dakota9,0350.89×
Alaska8,3010.79×
Vermont6,0740.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pretzel audience
BrandAffinityCategory
Delicious (website)29.05×Internet & Social Media
Auntie Anne's25.03×Food & Beverages
Burlington2.89×Fashion & Accessoires
Atlantic Ocean2.66×Travel & Leisure
Hobby Lobby1.94×Home & Garden
Texas Roadhouse1.89×Food & Beverages
Dollar General1.81×Shopping
Aldi1.81×Shopping
Starbucks1.8×Food & Beverages
Wingstop2.12×Food & Beverages
Staten Island4.17×Travel & Leisure
Pinterest1.51×Internet & Social Media
Walgreens1.69×Shopping
QuikTrip2.96×Shopping
Pizza Hut1.78×Food & Beverages
Yard House4.39×Food & Beverages
Wawa Inc.2.34×Shopping
IHOP2.44×Food & Beverages
Chick-fil-A1.64×Food & Beverages
Nothing Bundt Cakes3.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pretzel audience
TraitClusterScore
IndulgenceJOY1.41
Family OrientationCONSERVATISM1.41
ExtroversionTHRILL1.37
Community OrientationOPEN1.29
Convenience OrientationPREMIUM1.27
Healthy LifestyleBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Pretzel
CountryShare
United States50.3%
Germany4.0%
Taiwan3.3%

See Pretzel audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Pretzel have in United States?

Pretzel has an estimated audience of 4,933,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Pretzel fans?

62.6% of Pretzel fans are female, 37.4% are male, with an average age of 41.2 years.

Which brands do Pretzel fans like most?

Pretzel fans show strongest brand affinity for Delicious (website) (29.05×), Auntie Anne's (25.03×), and Burlington (2.89×) over the country average.

Where do Pretzel fans live in United States?

Pretzel fans in United States are most concentrated in California (reach 670,456), Texas (reach 516,914), and Florida (reach 359,392). These three regions account for the largest share of the active audience.

What other brands do Pretzel fans also like?

Beyond Pretzel itself, the audience over-indexes on Auntie Anne's (25.03×), Burlington (2.89×), Atlantic Ocean (2.66×), and Hobby Lobby (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretzel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.