Rascasse Audience Intelligence

Pretzel Audience in United States

A data profile of the people who buy, follow and care about Pretzel in United States — modelled from more than twelve digital signal sources. Pretzel has an estimated audience of 4,933,267 people in United States.

#45among Dish in United States#3828among Topic in United States#464in Food & Beverages

The average Pretzel fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Auntie Anne's, Delicious (website), Burlington, with strongest over-indexing on Auntie Anne's (25.03× the country average).

Demographically, the Pretzel audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pretzel fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Auntie Anne's.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretzel profile in United States.

Audience size
4.9M
in United States
Gender
62.6%♀
37.4% male
Age
41.2
average years
Country rank
#6789
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretzel fans

62.6% are female, 37.4% are male, average age 41.2.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Pretzel audience in United States
MetricValue
Female62.6%
Male37.4%
Average age41.2
Estimated audience size4,933,267
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Pretzel audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Pretzel audience comes from United States.

Worldwide audience distribution share by country for Pretzel
CountryShare
United States50.1%
Germany4.0%
Taiwan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretzel audience in United States is strongest.

Fig. 05

Top regions by affinity

Pretzel fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~300K1.51×
02Utah~60K1.35×
03New Jersey~200K1.26×
04Texas~500K1.20×
05Missouri~90K1.19×
06Delaware~20K1.15×
07Indiana~100K1.14×
08California~600K1.13×
09Arizona~100K1.12×
10New York~300K1.11×
11Illinois~200K1.11×
12Michigan~100K1.09×
13Maryland~90K1.09×
14Kansas~40K1.08×
15Nebraska~30K1.08×
16Ohio~200K1.07×
17Washington~100K1.06×
18Nevada~50K1.04×
19Florida~300K1.02×
20Georgia~200K1.02×
21Wisconsin~80K1.02×
22Idaho~30K1.02×
23North Carolina~200K1.01×
24Virginia~100K1.01×
25Kentucky~60K0.99×
26Iowa~40K0.99×
27Massachusetts~90K0.97×
28Oklahoma~50K0.97×
29Connecticut~50K0.97×
30Colorado~70K0.95×
31South Carolina~70K0.95×
32Minnesota~70K0.95×
33Oregon~50K0.95×
34North Dakota~10K0.95×
35Rhode Island~10K0.94×
36New Mexico~20K0.92×
37South Dakota~10K0.92×
38Alaska~10K0.92×
39Tennessee~90K0.91×
40Louisiana~60K0.91×
41Arkansas~40K0.90×
42Washington, District of Columbia~10K0.89×
43Alabama~60K0.86×
44Mississippi~30K0.86×
45New Hampshire~20K0.85×
46West Virginia~20K0.84×
47Hawaii~20K0.83×
48Montana~10K0.81×
49Maine~10K0.80×
50Vermont~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Pretzel, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretzel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretzel audience
#·InterestCategoryAffinity×
01Delicious (website)Internet & Social Media29.05×
02Auntie Anne'sFood & Beverages25.03×
03Yard HouseFood & Beverages4.39×
04Staten IslandTravel & Leisure4.17×
05Nothing Bundt CakesFood & Beverages3.07×
06QuikTripShopping2.96×
07BurlingtonFashion & Accessoires2.89×
08Atlantic OceanTravel & Leisure2.66×
09IHOPFood & Beverages2.44×
10Wawa Inc.Shopping2.34×
11WingstopFood & Beverages2.12×
12Hobby LobbyHome & Garden1.94×
13Texas RoadhouseFood & Beverages1.89×
14Dollar GeneralShopping1.81×
15AldiShopping1.81×
16StarbucksFood & Beverages1.80×
17Pizza HutFood & Beverages1.78×
18WalgreensShopping1.69×
19Trader Joe'sShopping1.69×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretzel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretzel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.57×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretzel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
Early Adopter MentalityPOWER1.04×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretzel have in United States?

Pretzel has an estimated audience of 4,933,267 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pretzel fans?

62.6% of Pretzel fans are female, 37.4% are male, with an average age of 41.2 years.

03

Which brands do Pretzel fans like most?

Pretzel fans show strongest brand affinity for Auntie Anne's (25.03×), Delicious (website) (29.05×), and Burlington (2.89×) over the country average.

04

Where do Pretzel fans live in United States?

Pretzel fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pretzel fans also like?

Beyond Pretzel itself, the audience over-indexes on Delicious (website) (29.05×), Burlington (2.89×), Atlantic Ocean (2.66×), and Hobby Lobby (1.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pretzel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretzel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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