A data profile of the people who buy, follow and care about Delicious (website) in United States — modelled from more than twelve digital signal sources. Delicious (website) has an estimated audience of 1,260,663 people in United States.
Delicious (website) fans in United States are concentrated in California, with strong brand affinity for Popsicle.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Popsicle, Pretzel, Sorbet, with strongest over-indexing on Popsicle (176.47× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Delicious (website) fan in United States shows strong Convenience Orientation tendencies and a notable affinity for Popsicle.
The key figures that characterise the Delicious (website) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 1,260,663 |
Where the Delicious (website) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~10K | 1.26× | |
| 02 | New Mexico | ~8K | 1.23× | |
| 03 | North Carolina | ~40K | 1.13× | |
| 04 | California | ~200K | 1.11× | |
| 05 | South Carolina | ~20K | 1.08× | |
| 06 | Hawaii | ~6K | 1.08× | |
| 07 | Georgia | ~40K | 1.07× | |
| 08 | Michigan | ~30K | 1.07× | |
| 09 | Texas | ~100K | 1.05× | |
| 10 | New Jersey | ~30K | 1.05× | |
| 11 | Missouri | ~20K | 1.05× | |
| 12 | Wisconsin | ~20K | 1.05× | |
| 13 | Kansas | ~10K | 1.05× | |
| 14 | Delaware | ~4K | 1.05× | |
| 15 | Pennsylvania | ~40K | 1.04× | |
| 16 | Virginia | ~30K | 1.03× | |
| 17 | Idaho | ~6K | 1.03× | |
| 18 | Alaska | ~3K | 1.03× | |
| 19 | New York | ~70K | 1.02× | |
| 20 | Mississippi | ~10K | 1.01× | |
| 21 | Florida | ~80K | 1.00× | |
| 22 | Arizona | ~30K | 1.00× | |
| 23 | Washington | ~20K | 1.00× | |
| 24 | Maryland | ~20K | 1.00× | |
| 25 | Oklahoma | ~10K | 1.00× | |
| 26 | Maine | ~4K | 1.00× | |
| 27 | Montana | ~3K | 1.00× | |
| 28 | Vermont | ~2K | 0.99× | |
| 29 | Illinois | ~40K | 0.98× | |
| 30 | Louisiana | ~20K | 0.98× | |
| 31 | Oregon | ~10K | 0.98× | |
| 32 | Rhode Island | ~4K | 0.98× | |
| 33 | South Dakota | ~3K | 0.98× | |
| 34 | Indiana | ~20K | 0.97× | |
| 35 | Minnesota | ~20K | 0.97× | |
| 36 | Iowa | ~10K | 0.97× | |
| 37 | Nebraska | ~6K | 0.97× | |
| 38 | West Virginia | ~6K | 0.97× | |
| 39 | Ohio | ~40K | 0.95× | |
| 40 | North Dakota | ~2K | 0.95× | |
| 41 | Alabama | ~20K | 0.94× | |
| 42 | Nevada | ~10K | 0.94× | |
| 43 | New Hampshire | ~5K | 0.94× | |
| 44 | Connecticut | ~10K | 0.93× | |
| 45 | Massachusetts | ~20K | 0.92× | |
| 46 | Utah | ~10K | 0.91× | |
| 47 | Tennessee | ~20K | 0.90× | |
| 48 | Colorado | ~20K | 0.88× | |
| 49 | Kentucky | ~10K | 0.88× | |
| 50 | Washington, District of Columbia | ~3K | 0.82× |
The strongest cross-interests of the Delicious (website) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Popsicle | Food & Beverages | 176.47× | ||
| 02 | Pretzel | Food & Beverages | 29.05× | ||
| 03 | uol | Technology & Electronics | 28.67× | ||
| 04 | Rede Globo | Movies & TV | 22.00× | ||
| 05 | Sorbet | Food & Beverages | 21.51× | ||
| 06 | FIFA Club World Cup | Sports | 14.60× | ||
| 07 | Lebanese cuisine | Food & Beverages | 13.44× | ||
| 08 | Lyric poetry | Literature | 13.23× | ||
| 09 | Atlético Madrid | Sports | 8.94× | ||
| 10 | Wegmans | Shopping | 8.05× | ||
| 11 | Web server | Technology & Electronics | 6.93× | ||
| 12 | MarketWatch | Business & Career | 6.37× | ||
| 13 | Milwaukee Brewers | Sports | 4.02× | ||
| 14 | Solar energy | Home & Garden | 3.70× | ||
| 15 | Domino's Pizza | Food & Beverages | 3.22× | ||
| 16 | Pizza Hut | Food & Beverages | 3.13× | ||
| 17 | Spanish language | Politics & Society | 2.85× | ||
| 18 | Discount stores | Shopping | 2.54× | ||
| 19 | Subway | Food & Beverages | 2.36× | ||
| 20 | McDonald's | Food & Beverages | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| Mindfulness | BALANCE | 1.71× | |
| Urban Lifestyle | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.68× | |
| DIY Mentality | THRILL | 0.70× | |
| Early Adopter Mentality | POWER | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Delicious (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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