A data profile of the people who buy, follow and care about Delicious (website) in Germany — modelled from more than twelve digital signal sources. Delicious (website) has an estimated audience of 240,632 people in Germany.
Delicious (website) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Expert (company).
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Expert (company), Weebly, HEMA, with strongest over-indexing on Expert (company) (16.37× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Delicious (website) fan in Germany shows strong Convenience Orientation tendencies and a notable affinity for Expert (company).
The key figures that characterise the Delicious (website) profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 240,632 |
of the worldwide Delicious (website) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| Canada | 9.5% |
| India | 7.2% |
Where the Delicious (website) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~20K | 1.87× | |
| 02 | Nordrhein-Westfalen | ~60K | 1.05× | |
| 03 | Hessen | ~20K | 1.04× | |
| 04 | Mecklenburg-Vorpommern | ~5K | 0.99× | |
| 05 | Hamburg | ~6K | 0.98× | |
| 06 | Bremen | ~2K | 0.98× | |
| 07 | Niedersachsen | ~20K | 0.97× | |
| 08 | Schleswig-Holstein | ~9K | 0.97× | |
| 09 | Brandenburg | ~8K | 0.97× | |
| 10 | Sachsen-Anhalt | ~7K | 0.97× | |
| 11 | Thüringen | ~6K | 0.97× | |
| 12 | Baden-Württemberg | ~30K | 0.94× | |
| 13 | Sachsen | ~10K | 0.94× | |
| 14 | Bayern | ~40K | 0.92× | |
| 15 | Saarland | ~3K | 0.89× | |
| 16 | Berlin | ~10K | 0.88× |
The strongest cross-interests of the Delicious (website) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chilean wine | Food & Beverages | 52.33× | ||
| 02 | Onion ring | Food & Beverages | 47.67× | ||
| 03 | Weebly | Internet & Social Media | 33.79× | ||
| 04 | Vacuum packing | Home & Garden | 23.07× | ||
| 05 | Myspace | Internet & Social Media | 20.00× | ||
| 06 | Instax | Technology & Electronics | 20.00× | ||
| 07 | rose wine | Food & Beverages | 20.00× | ||
| 08 | Secret Garden (TV series) | Movies & TV | 19.67× | ||
| 09 | Adana kebabı | Food & Beverages | 18.46× | ||
| 10 | Hell's Kitchen (U.S. TV series) | Movies & TV | 17.02× | ||
| 11 | Expert (company) | Shopping | 16.37× | ||
| 12 | HEMA | Shopping | 15.82× | ||
| 13 | Rakuten | Shopping | 6.75× | ||
| 14 | Vacations | Travel & Leisure | 2.51× | ||
| 15 | Family | Kids & Family | 2.16× | ||
| 16 | Nature | Home & Garden | 1.94× | ||
| 17 | REWE | Shopping | 1.91× | ||
| 18 | Internet & Social Media | 1.84× | |||
| 19 | Aldi | Shopping | 1.69× | ||
| 20 | Germany | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Delicious (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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