Expert (company) Audience in Germany
Expert (company) has an estimated audience of 1,463,729 people in Germany. 43.3% are female, 56.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Head (company), Virtual assistant, Weebly, Fiverr, Customer engagement.
The average Expert (company) fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Head (company), Virtual assistant, Weebly, with strongest over-indexing on Head (company) (34.09× the country average). Demographically, the Expert (company) audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Expert (company) fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.5 |
| Estimated audience size | 1,463,729 |
Audience persona
The typical Expert (company) fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Head (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 639,850 | 1.28× |
| Bayern | 538,008 | 1.47× |
| Niedersachsen | 472,029 | 2.13× |
| Baden-Württemberg | 252,559 | 0.81× |
| Hessen | 142,247 | 0.82× |
| Sachsen | 119,507 | 1.07× |
| Schleswig-Holstein | 111,870 | 1.37× |
| Rheinland-Pfalz | 102,832 | 0.9× |
| Brandenburg | 69,692 | 0.99× |
| Thüringen | 63,631 | 1.1× |
| Sachsen-Anhalt | 56,759 | 0.96× |
| Hamburg | 42,117 | 0.82× |
| Berlin | 39,046 | 0.38× |
| Mecklenburg-Vorpommern | 36,099 | 0.83× |
| Saarland | 16,406 | 0.59× |
| Bremen | 9,524 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Head (company) | 34.09× | Sports |
| Virtual assistant | 44.12× | Technology & Electronics |
| Weebly | 62.56× | Internet & Social Media |
| Fiverr | 32.44× | Business & Career |
| Customer engagement | 77.42× | Business & Career |
| Euronics | 23.19× | Shopping |
| North South University | 170.4× | Business & Career |
| Kongos | 36.33× | Music & Radio |
| Google News | 10.26× | News |
| Moodle | 14.02× | Technology & Electronics |
| Jahangirnagar University | 162.51× | Business & Career |
| Germania (airline) | 30.97× | Travel & Leisure |
| Regus | 50.96× | Business & Career |
| Branding agency | 44.16× | Business & Career |
| Khulna University of Engineering & Technology | 126.11× | Business & Career |
| Stil in Berlin | 12.59× | Fashion & Accessoires |
| Homs | 9.94× | Travel & Leisure |
| Lead generation | 17.1× | Business & Career |
| Ionos | 6.34× | Technology & Electronics |
| Graphic design occupations | 36.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.29 |
| Indulgence | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.1% |
| India | 10.7% |
| Germany | 8.4% |
See Expert (company) audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Media Markt (4,768,926)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
- Cyberport (1,305,298)
Frequently asked questions
How many fans does Expert (company) have in Germany?
Expert (company) has an estimated audience of 1,463,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Expert (company) fans?
43.3% of Expert (company) fans are female, 56.7% are male, with an average age of 39.5 years.
Which brands do Expert (company) fans like most?
Expert (company) fans show strongest brand affinity for Head (company) (34.09×), Virtual assistant (44.12×), and Weebly (62.56×) over the country average.
Where do Expert (company) fans live in Germany?
Expert (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 639,850), Bayern (reach 538,008), and Niedersachsen (reach 472,029). These three regions account for the largest share of the active audience.
What other brands do Expert (company) fans also like?
Beyond Expert (company) itself, the audience over-indexes on Virtual assistant (44.12×), Weebly (62.56×), Fiverr (32.44×), and Customer engagement (77.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Expert (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.