Cyberport Audience in Germany
Cyberport has an estimated audience of 790,522 people in Germany. 20.3% are female, 79.7% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Mindfactory, FRITZ!Box, notebooksbilliger.de, Electronics, Instant Gaming.
The average Cyberport fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Mindfactory, FRITZ!Box, notebooksbilliger.de, with strongest over-indexing on Mindfactory (31.32× the country average). Demographically, the Cyberport audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Cyberport fans
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 39.2 |
| Estimated audience size | 790,522 |
Audience persona
The typical Cyberport fan in Germany is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mindfactory.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 270,819 | 0.95× |
| Sachsen | 206,161 | 3.22× |
| Bayern | 143,356 | 0.68× |
| Berlin | 133,921 | 2.29× |
| Baden-Württemberg | 124,410 | 0.7× |
| Niedersachsen | 77,751 | 0.61× |
| Hessen | 70,733 | 0.71× |
| Brandenburg | 52,185 | 1.29× |
| Rheinland-Pfalz | 36,906 | 0.56× |
| Schleswig-Holstein | 34,329 | 0.73× |
| Hamburg | 29,367 | 1× |
| Thüringen | 26,515 | 0.8× |
| Sachsen-Anhalt | 26,006 | 0.77× |
| Mecklenburg-Vorpommern | 14,874 | 0.6× |
| Saarland | 7,701 | 0.48× |
| Bremen | 6,764 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mindfactory | 31.32× | Shopping |
| FRITZ!Box | 5.34× | Technology & Electronics |
| notebooksbilliger.de | 8.1× | Shopping |
| Electronics | 3.22× | Technology & Electronics |
| Instant Gaming | 5.85× | Games |
| PC game | 4.37× | Games |
| Gaming computer | 4.53× | Technology & Electronics |
| Counter-Strike: Global Offensive | 5.6× | Games |
| Office 365 | 4.77× | Technology & Electronics |
| Smartphones | 2.05× | Technology & Electronics |
| Digital electronics | 4.04× | Technology & Electronics |
| Asus | 7.76× | Technology & Electronics |
| TikTok | 1.64× | Internet & Social Media |
| Video card | 9.58× | Technology & Electronics |
| Twitch | 2.82× | Games |
| Computer memory | 5.36× | Technology & Electronics |
| Apple Watch | 3.41× | Technology & Electronics |
| Web development | 2.86× | Business & Career |
| Network storage | 6.75× | Technology & Electronics |
| Arlt Computer | 27.77× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.12 |
| Convenience Orientation | PREMIUM | 1.62 |
| Need for Security | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 61.9% |
| Hong Kong | 11.9% |
| Austria | 8.7% |
See Cyberport audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Media Markt (4,768,926)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
Frequently asked questions
How many fans does Cyberport have in Germany?
Cyberport has an estimated audience of 790,522 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Cyberport fans?
20.3% of Cyberport fans are female, 79.7% are male, with an average age of 39.2 years.
Which brands do Cyberport fans like most?
Cyberport fans show strongest brand affinity for Mindfactory (31.32×), FRITZ!Box (5.34×), and notebooksbilliger.de (8.1×) over the country average.
Where do Cyberport fans live in Germany?
Cyberport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 270,819), Sachsen (reach 206,161), and Bayern (reach 143,356). These three regions account for the largest share of the active audience.
What other brands do Cyberport fans also like?
Beyond Cyberport itself, the audience over-indexes on FRITZ!Box (5.34×), notebooksbilliger.de (8.1×), Electronics (3.22×), and Instant Gaming (5.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cyberport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.