Rascasse Audience Intelligence

Cyberport Target Market in Germany

A data profile of the people who buy, follow and care about Cyberport in Germany — modelled from more than twelve digital signal sources. Cyberport has an estimated audience of 1,316,044 people in Germany.

#5among Electronics in Germany#636among Brand in Germany#177in Shopping

The average Cyberport fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Berlin.

Top brand affinities include Mindfactory, FRITZ!Box, notebooksbilliger.de, with strongest over-indexing on Mindfactory (31.32× the country average).

Demographically, the Cyberport audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cyberport fan in Germany is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mindfactory.

Category: Shopping · Type: Brand · Subtype: Electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cyberport profile in Germany.

Audience size
1.3M
in Germany
Gender
20.3%♀
79.7% male
Age
39.2
average years
Country rank
#5047
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cyberport

20.3% are female, 79.7% are male, average age 39.2.

Fig. 02

Gender split

20.3%
Female
79.7%
Male
Demographic split for Cyberport audience in Germany
MetricValue
Female20.3%
Male79.7%
Average age39.2
Estimated audience size1,316,044
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Cyberport audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3926%
40-4926%
50+13%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Cyberport audience comes from Germany.

Worldwide audience distribution share by country for Cyberport
CountryShare
Germany69.7%
Austria10.1%
Hong Kong8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cyberport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cyberport customers by region in Germany
#RegionReachAffinity×
01Sachsen~200K3.17×
02Berlin~200K2.64×
03Brandenburg~50K1.30×
04Hamburg~30K1.00×
05Nordrhein-Westfalen~300K0.90×
06Thüringen~30K0.80×
07Sachsen-Anhalt~30K0.79×
08Schleswig-Holstein~30K0.71×
09Hessen~70K0.67×
10Baden-Württemberg~100K0.66×
11Bayern~100K0.65×
12Bremen~7K0.62×
13Mecklenburg-Vorpommern~20K0.60×
14Niedersachsen~70K0.59×
15Rheinland-Pfalz~40K0.55×
16Saarland~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Cyberport, Germany
0.51×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cyberport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cyberport audience
#·InterestCategoryAffinity×
01MindfactoryShopping31.32×
02Video cardTechnology & Electronics9.58×
03notebooksbilliger.deShopping8.10×
04AsusTechnology & Electronics7.76×
05Network storageTechnology & Electronics6.75×
06Instant GamingGames5.85×
07Counter-Strike: Global OffensiveGames5.60×
08Computer memoryTechnology & Electronics5.36×
09FRITZ!BoxTechnology & Electronics5.34×
10Office 365Technology & Electronics4.77×
11Gaming computerTechnology & Electronics4.53×
12PC gameGames4.37×
13Smart deviceTechnology & Electronics4.05×
14Digital electronicsTechnology & Electronics4.04×
15Apple WatchTechnology & Electronics3.41×
16ElectronicsTechnology & Electronics3.22×
17Web developmentBusiness & Career2.86×
18TwitchGames2.82×
19SmartphonesTechnology & Electronics2.05×
20TikTokInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cyberport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cyberport audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.88×
Need for SecurityCONSERVATISM1.65×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cyberport audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
CreativityOPEN0.90×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cyberport's target market in Germany?

Cyberport's target market in Germany covers an estimated 1,316,044 people, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Cyberport customers?

20.3% of the Cyberport audience are female, 79.7% are male, with an average age of 39.2 years.

03

Which brands do Cyberport fans like most?

Cyberport fans show strongest brand affinity for Mindfactory (31.32×), FRITZ!Box (5.34×), and notebooksbilliger.de (8.1×) over the country average.

04

Where do Cyberport fans live in Germany?

Cyberport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Sachsen (reach ~200K), and Berlin (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cyberport fans also like?

Beyond Cyberport itself, the audience over-indexes on FRITZ!Box (5.34×), notebooksbilliger.de (8.1×), Electronics (3.22×), and Instant Gaming (5.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electronics audiences in Germany

See Cyberport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cyberport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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