Network storage Audience in Germany
Network storage has an estimated audience of 1,238,301 people in Germany. 28.9% are female, 71.1% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities: Cocktail, Software engineer, Stradivarius, Unique Gifts, Urban Outfitters.
The average Network storage fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities include Cocktail, Software engineer, Stradivarius, with strongest over-indexing on Cocktail (2.35× the country average). Demographically, the Network storage audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Network storage fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 40.1 |
| Estimated audience size | 1,238,301 |
Audience persona
The typical Network storage fan in Germany is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 89,087 | 0.45× |
| Nordrhein-Westfalen | 78,639 | 0.29× |
| Thüringen | 45,826 | 1.45× |
| Sachsen-Anhalt | 44,119 | 1.38× |
| Baden-Württemberg | 42,633 | 0.25× |
| Rheinland-Pfalz | 40,729 | 0.66× |
| Hessen | 40,686 | 0.43× |
| Brandenburg | 37,663 | 0.98× |
| Niedersachsen | 35,621 | 0.3× |
| Berlin | 35,183 | 0.64× |
| Schleswig-Holstein | 34,883 | 0.78× |
| Bremen | 34,866 | 3.29× |
| Saarland | 34,804 | 2.29× |
| Mecklenburg-Vorpommern | 34,038 | 1.44× |
| Sachsen | 33,829 | 0.56× |
| Hamburg | 22,954 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.35× | Food & Beverages |
| Software engineer | 10.8× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.59× | Shopping |
| Urban Outfitters | 1.72× | Shopping |
| Christmas Gift | 1.7× | Kids & Family |
| Birthday Gifts | 1.59× | Kids & Family |
| VfL Wolfsburg | 1.51× | Sports |
| Motion Picture Association of America | 6.99× | Movies & TV |
| Urban horticulture | 1.51× | Home & Garden |
| KLIX (AM) | 2.06× | Music & Radio |
| Metamorphoses | 2.44× | Literature |
| Corfu (regional unit) | 2.22× | Travel & Leisure |
| Atkins diet | 4.06× | Health |
| Home Delivery | 1.75× | Food & Beverages |
| Golem | 2.01× | Technology & Electronics |
| MK | 1.79× | Music & Radio |
| Staycation | 2.25× | Home & Garden |
| Pumuckl | 3.35× | Movies & TV |
| myDealZ | 1.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.95 |
| Early Adopter Mentality | POWER | 1.94 |
| Patriotism | CONSERVATISM | 1.64 |
| Convenience Orientation | PREMIUM | 1.57 |
| Social Media Usage | JOY | 1.45 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.1% |
| India | 6.1% |
| Japan | 4.6% |
See Network storage audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Network storage have in Germany?
Network storage has an estimated audience of 1,238,301 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Network storage fans?
28.9% of Network storage fans are female, 71.1% are male, with an average age of 40.1 years.
Which brands do Network storage fans like most?
Network storage fans show strongest brand affinity for Cocktail (2.35×), Software engineer (10.8×), and Stradivarius (1.97×) over the country average.
Where do Network storage fans live in Germany?
Network storage fans in Germany are most concentrated in Bayern (reach 89,087), Nordrhein-Westfalen (reach 78,639), and Thüringen (reach 45,826). These three regions account for the largest share of the active audience.
What other brands do Network storage fans also like?
Beyond Network storage itself, the audience over-indexes on Software engineer (10.8×), Stradivarius (1.97×), Unique Gifts (1.59×), and Urban Outfitters (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Network storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.