Rascasse Audience Intelligence

Projectors Audience in Germany

A data profile of the people who buy, follow and care about Projectors in Germany — modelled from more than twelve digital signal sources. Projectors has an estimated audience of 1,177,801 people in Germany.

#2830among Topic in Germany#281in Technology & Electronics

The average Projectors fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 2-in-1 PC, Movie projector, GPS devices, with strongest over-indexing on 2-in-1 PC (28.89× the country average).

Demographically, the Projectors audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Projectors fan in Germany is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for 2-in-1 PC.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Projectors profile in Germany.

Audience size
1.2M
in Germany
Gender
30.6%♀
69.4% male
Age
41.0
average years
Country rank
#5627
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Projectors fans

30.6% are female, 69.4% are male, average age 41.0.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Projectors audience in Germany
MetricValue
Female30.6%
Male69.4%
Average age41.0
Estimated audience size1,177,801
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Projectors audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3924%
40-4926%
50+20%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Projectors audience comes from Germany.

Worldwide audience distribution share by country for Projectors
CountryShare
United States9.9%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Projectors audience in Germany is strongest.

Fig. 05

Top regions by affinity

Projectors fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.32×
02Hessen~100K1.46×
03Hamburg~30K1.22×
04Bremen~10K1.20×
05Bayern~200K1.05×
06Baden-Württemberg~200K0.98×
07Nordrhein-Westfalen~200K0.95×
08Sachsen~50K0.90×
09Sachsen-Anhalt~30K0.89×
10Brandenburg~30K0.84×
11Saarland~10K0.83×
12Niedersachsen~90K0.79×
13Thüringen~20K0.79×
14Schleswig-Holstein~30K0.77×
15Mecklenburg-Vorpommern~20K0.76×
16Rheinland-Pfalz~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Projectors, Germany
0.75×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Projectors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Projectors audience
#·InterestCategoryAffinity×
01Handheld projectorTechnology & Electronics83.70×
02Dolby LaboratoriesTechnology & Electronics40.00×
03Movie projectorTechnology & Electronics29.79×
042-in-1 PCTechnology & Electronics28.89×
05Battery chargerHome & Garden11.82×
06GPS devicesTechnology & Electronics11.11×
07Android TVMovies & TV10.83×
08Portable media playersTechnology & Electronics10.32×
09Wireless speakersTechnology & Electronics8.79×
10Network storageTechnology & Electronics8.42×
11WrenchHome & Garden5.00×
12Solar panelHome & Garden4.44×
13Google DriveTechnology & Electronics4.26×
14FRITZ!BoxTechnology & Electronics4.15×
15GeminiTechnology & Electronics3.64×
16Solar powerHome & Garden3.42×
17GmailInternet & Social Media3.06×
18Google MapsInternet & Social Media2.43×
19BauhausShopping2.07×
20TagesschauMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Projectors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Projectors audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.87×
Convenience OrientationPREMIUM2.02×
Early Adopter MentalityPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Projectors audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Community OrientationOPEN0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Projectors have in Germany?

Projectors has an estimated audience of 1,177,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Projectors fans?

30.6% of Projectors fans are female, 69.4% are male, with an average age of 41.0 years.

03

Which brands do Projectors fans like most?

Projectors fans show strongest brand affinity for 2-in-1 PC (28.89×), Movie projector (29.79×), and GPS devices (11.11×) over the country average.

04

Where do Projectors fans live in Germany?

Projectors fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Projectors fans also like?

Beyond Projectors itself, the audience over-indexes on Movie projector (29.79×), GPS devices (11.11×), FRITZ!Box (4.15×), and Battery charger (11.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Projectors audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Projectors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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