Projectors Audience in Germany
Projectors has an estimated audience of 1,177,801 people in Germany. 30.6% are female, 69.4% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 2-in-1 PC, Movie projector, GPS devices, FRITZ!Box, Battery charger.
The average Projectors fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 2-in-1 PC, Movie projector, GPS devices, with strongest over-indexing on 2-in-1 PC (28.89× the country average). Demographically, the Projectors audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Projectors fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 41.0 |
| Estimated audience size | 1,177,801 |
Audience persona
The typical Projectors fan in Germany is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for 2-in-1 PC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,037 | 0.97× |
| Bayern | 205,741 | 1.09× |
| Baden-Württemberg | 163,534 | 1.02× |
| Hessen | 137,431 | 1.53× |
| Berlin | 129,426 | 2.46× |
| Niedersachsen | 87,409 | 0.76× |
| Sachsen | 50,960 | 0.88× |
| Hamburg | 34,200 | 1.28× |
| Schleswig-Holstein | 29,975 | 0.71× |
| Rheinland-Pfalz | 29,918 | 0.51× |
| Brandenburg | 28,027 | 0.77× |
| Sachsen-Anhalt | 24,339 | 0.8× |
| Thüringen | 19,593 | 0.65× |
| Bremen | 13,415 | 1.33× |
| Mecklenburg-Vorpommern | 13,362 | 0.59× |
| Saarland | 9,286 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2-in-1 PC | 28.89× | Technology & Electronics |
| Movie projector | 29.79× | Technology & Electronics |
| GPS devices | 11.11× | Technology & Electronics |
| FRITZ!Box | 4.15× | Technology & Electronics |
| Battery charger | 11.82× | Home & Garden |
| Gmail | 3.06× | Internet & Social Media |
| Android TV | 10.83× | Movies & TV |
| Handheld projector | 83.7× | Technology & Electronics |
| Google Drive | 4.26× | Technology & Electronics |
| Solar panel | 4.44× | Home & Garden |
| Network storage | 8.42× | Technology & Electronics |
| Wireless speakers | 8.79× | Technology & Electronics |
| Google Maps | 2.43× | Internet & Social Media |
| Dolby Laboratories | 40× | Technology & Electronics |
| Gemini | 3.64× | Technology & Electronics |
| Wrench | 5× | Home & Garden |
| Solar power | 3.42× | Home & Garden |
| Portable media players | 10.32× | Technology & Electronics |
| Tagesschau | 1.75× | Movies & TV |
| Bauhaus | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Luxury Orientation | PREMIUM | 1.51 |
| Need for Security | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.31 |
| Social Media Usage | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.9% |
| Japan | 7.0% |
| India | 5.9% |
See Projectors audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Projectors have in Germany?
Projectors has an estimated audience of 1,177,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Projectors fans?
30.6% of Projectors fans are female, 69.4% are male, with an average age of 41.0 years.
Which brands do Projectors fans like most?
Projectors fans show strongest brand affinity for 2-in-1 PC (28.89×), Movie projector (29.79×), and GPS devices (11.11×) over the country average.
Where do Projectors fans live in Germany?
Projectors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,037), Bayern (reach 205,741), and Baden-Württemberg (reach 163,534). These three regions account for the largest share of the active audience.
What other brands do Projectors fans also like?
Beyond Projectors itself, the audience over-indexes on Movie projector (29.79×), GPS devices (11.11×), FRITZ!Box (4.15×), and Battery charger (11.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Projectors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.