Android TV Audience in Germany
Android TV has an estimated audience of 837,393 people in Germany. 49.5% are female, 50.5% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Consumer electronics, ICloud, Pyramid (game show), Amazon Fire TV, Apple TV.
The average Android TV fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Consumer electronics, ICloud, Pyramid (game show), with strongest over-indexing on Consumer electronics (1.6× the country average). Demographically, the Android TV audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Android TV fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 39.8 |
| Estimated audience size | 837,393 |
Audience persona
The typical Android TV fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Consumer electronics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,124 | 1.16× |
| Bayern | 140,075 | 1.04× |
| Niedersachsen | 88,592 | 1.09× |
| Baden-Württemberg | 71,054 | 0.62× |
| Hessen | 67,813 | 1.06× |
| Sachsen | 42,913 | 1.04× |
| Berlin | 42,155 | 1.13× |
| Rheinland-Pfalz | 41,431 | 0.99× |
| Schleswig-Holstein | 28,914 | 0.96× |
| Brandenburg | 25,275 | 0.97× |
| Sachsen-Anhalt | 23,487 | 1.08× |
| Thüringen | 21,917 | 1.03× |
| Hamburg | 17,992 | 0.95× |
| Mecklenburg-Vorpommern | 15,245 | 0.95× |
| Saarland | 9,527 | 0.93× |
| Bremen | 7,121 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer electronics | 1.6× | Technology & Electronics |
| ICloud | 4.56× | Technology & Electronics |
| Pyramid (game show) | 9.3× | Movies & TV |
| Amazon Fire TV | 4.18× | Movies & TV |
| Apple TV | 3.85× | Movies & TV |
| Euphoria | 1.71× | Movies & TV |
| Smart TV | 3.82× | Technology & Electronics |
| Action movies | 1.93× | Movies & TV |
| USB | 3.11× | Technology & Electronics |
| Smartphones | 1.5× | Technology & Electronics |
| 4K resolution | 5.65× | Technology & Electronics |
| Bauhaus | 1.55× | Shopping |
| FRITZ!Box | 2× | Technology & Electronics |
| Zaz (singer) | 9.72× | Music & Radio |
| Google Maps | 1.64× | Internet & Social Media |
| Wi-Fi | 3.31× | Technology & Electronics |
| Samsung | 1.92× | Technology & Electronics |
| AutoScout24 | 1.53× | Cars & Mobility |
| Real Madrid C.F. | 1.58× | Sports |
| Refurbed | 2.14× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.24 |
| Convenience Orientation | PREMIUM | 1.41 |
| Need for Security | CONSERVATISM | 1.34 |
| Price Sensitivity | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 9.9% |
| United Kingdom | 5.0% |
See Android TV audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Android TV have in Germany?
Android TV has an estimated audience of 837,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Android TV fans?
49.5% of Android TV fans are female, 50.5% are male, with an average age of 39.8 years.
Which brands do Android TV fans like most?
Android TV fans show strongest brand affinity for Consumer electronics (1.6×), ICloud (4.56×), and Pyramid (game show) (9.3×) over the country average.
Where do Android TV fans live in Germany?
Android TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,124), Bayern (reach 140,075), and Niedersachsen (reach 88,592). These three regions account for the largest share of the active audience.
What other brands do Android TV fans also like?
Beyond Android TV itself, the audience over-indexes on ICloud (4.56×), Pyramid (game show) (9.3×), Amazon Fire TV (4.18×), and Apple TV (3.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Android TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.