Samsung Audience in Germany
Samsung has an estimated audience of 9,615,492 people in Germany. 41.1% are female, 58.9% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile device, FRITZ!Box, Samsung Galaxy, Refurbed, Xiaomi.
The average Samsung fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile device, FRITZ!Box, Samsung Galaxy, with strongest over-indexing on Mobile device (1.53× the country average). Demographically, the Samsung audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Samsung fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 40.5 |
| Estimated audience size | 9,615,492 |
Audience persona
The typical Samsung fan in Germany is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Mobile device.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,340,929 | 1.11× |
| Bayern | 1,433,820 | 0.93× |
| Baden-Württemberg | 1,189,301 | 0.91× |
| Niedersachsen | 921,704 | 0.99× |
| Hessen | 853,967 | 1.17× |
| Sachsen | 528,363 | 1.12× |
| Rheinland-Pfalz | 451,044 | 0.94× |
| Berlin | 403,841 | 0.94× |
| Schleswig-Holstein | 328,400 | 0.95× |
| Brandenburg | 327,775 | 1.1× |
| Sachsen-Anhalt | 287,558 | 1.15× |
| Thüringen | 253,931 | 1.04× |
| Hamburg | 197,322 | 0.91× |
| Mecklenburg-Vorpommern | 177,296 | 0.97× |
| Saarland | 113,900 | 0.96× |
| Bremen | 67,892 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile device | 1.53× | Technology & Electronics |
| FRITZ!Box | 1.52× | Technology & Electronics |
| Samsung Galaxy | 2.43× | Technology & Electronics |
| Refurbed | 1.59× | Technology & Electronics |
| Xiaomi | 1.91× | Technology & Electronics |
| Seoul | 1.95× | Travel & Leisure |
| South Korea | 1.77× | Travel & Leisure |
| Amazon Fire TV | 2.12× | Movies & TV |
| Household goods | 2.13× | Home & Garden |
| Electronic (band) | 2.15× | Music & Radio |
| Huawei | 1.89× | Technology & Electronics |
| Smart TV | 1.71× | Technology & Electronics |
| Home automation | 1.55× | Technology & Electronics |
| Premier Inn | 2.97× | Travel & Leisure |
| Conglomerate (company) | 2.44× | Business & Career |
| Damascus | 1.68× | Travel & Leisure |
| Bosch (TV series) | 1.95× | Movies & TV |
| Home shopping | 1.68× | Shopping |
| Google Photos | 2.63× | Technology & Electronics |
| Prime (film) | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Price Sensitivity | PREMIUM | 1.11 |
| Early Adopter Mentality | POWER | 1.05 |
| Sports Activity | POWER | 1.03 |
| Pet Ownership | JOY | 1.02 |
| Need for Security | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Brazil | 7.1% |
| India | 5.1% |
See Samsung audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
- Teufel (manufacturer) (1,476,560)
Frequently asked questions
How many fans does Samsung have in Germany?
Samsung has an estimated audience of 9,615,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samsung fans?
41.1% of Samsung fans are female, 58.9% are male, with an average age of 40.5 years.
Which brands do Samsung fans like most?
Samsung fans show strongest brand affinity for Mobile device (1.53×), FRITZ!Box (1.52×), and Samsung Galaxy (2.43×) over the country average.
Where do Samsung fans live in Germany?
Samsung fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,340,929), Bayern (reach 1,433,820), and Baden-Württemberg (reach 1,189,301). These three regions account for the largest share of the active audience.
What other brands do Samsung fans also like?
Beyond Samsung itself, the audience over-indexes on FRITZ!Box (1.52×), Samsung Galaxy (2.43×), Refurbed (1.59×), and Xiaomi (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.