Rascasse Audience Intelligence

Samsung Target Market in Germany

A data profile of the people who buy, follow and care about Samsung in Germany — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 9,666,516 people in Germany.

#2among Entertainment in Germany#44among Brand in Germany#21in Technology & Electronics

The average Samsung fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile device, FRITZ!Box, Samsung Galaxy, with strongest over-indexing on Mobile device (1.53× the country average).

Demographically, the Samsung audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Samsung fan in Germany is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Mobile device.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samsung profile in Germany.

Audience size
9.7M
in Germany
Gender
41.1%♀
58.9% male
Age
40.5
average years
Country rank
#339
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Samsung

41.1% are female, 58.9% are male, average age 40.5.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Samsung audience in Germany
MetricValue
Female41.1%
Male58.9%
Average age40.5
Estimated audience size9,666,516
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Samsung audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Samsung audience comes from Germany.

Worldwide audience distribution share by country for Samsung
CountryShare
United States11.9%
Brazil7.0%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samsung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Samsung customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K1.17×
02Hessen~800K1.12×
03Sachsen~500K1.11×
04Brandenburg~300K1.09×
05Nordrhein-Westfalen~2.5M1.08×
06Thüringen~300K1.05×
07Saarland~100K1.00×
08Niedersachsen~900K0.98×
09Mecklenburg-Vorpommern~200K0.98×
10Berlin~400K0.96×
11Schleswig-Holstein~300K0.96×
12Rheinland-Pfalz~500K0.94×
13Bayern~1.5M0.92×
14Baden-Württemberg~1M0.91×
15Hamburg~200K0.90×
16Bremen~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Samsung, Germany
0.86×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samsung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samsung audience
#·InterestCategoryAffinity×
01Google PhotosTechnology & Electronics2.63×
02Conglomerate (company)Business & Career2.44×
03Samsung GalaxyTechnology & Electronics2.43×
04Electronic (band)Music & Radio2.15×
05Household goodsHome & Garden2.13×
06Amazon Fire TVMovies & TV2.12×
07SeoulTravel & Leisure1.95×
08Bosch (TV series)Movies & TV1.95×
09XiaomiTechnology & Electronics1.91×
10HuaweiTechnology & Electronics1.89×
11Prime (film)Movies & TV1.85×
12South KoreaTravel & Leisure1.77×
13Smart TVTechnology & Electronics1.71×
14DamascusTravel & Leisure1.68×
15Home shoppingShopping1.68×
16RefurbedTechnology & Electronics1.59×
17Home automationTechnology & Electronics1.55×
18OneDriveTechnology & Electronics1.55×
19Mobile deviceTechnology & Electronics1.53×
20FRITZ!BoxTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samsung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samsung audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.19×
DIY MentalityTHRILL1.06×
PatriotismCONSERVATISM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samsung audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Community OrientationOPEN0.73×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Samsung's target market in Germany?

Samsung's target market in Germany covers an estimated 9,666,516 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Samsung customers?

41.1% of the Samsung audience are female, 58.9% are male, with an average age of 40.5 years.

03

Which brands do Samsung fans like most?

Samsung fans show strongest brand affinity for Mobile device (1.53×), FRITZ!Box (1.52×), and Samsung Galaxy (2.43×) over the country average.

04

Where do Samsung fans live in Germany?

Samsung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Samsung fans also like?

Beyond Samsung itself, the audience over-indexes on FRITZ!Box (1.52×), Samsung Galaxy (2.43×), Refurbed (1.59×), and Xiaomi (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in Germany

See Samsung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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