A data profile of the people who buy, follow and care about Samsung in Italy — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 7,486,881 people in Italy.
The average Samsung fan in Italy is 42.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Smart TV, Canada, Euronics, with strongest over-indexing on Smart TV (1.76× the country average).
Demographically, the Samsung audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Samsung fan in Italy is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Smart TV.
The key figures that characterise the Samsung profile in Italy.
43.3% are female, 56.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 42.1 |
| Estimated audience size | 7,486,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Samsung audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.29× | |
| 02 | Sicilia | ~800K | 1.23× | |
| 03 | Lazio | ~1M | 1.22× | |
| 04 | Lombardy | ~1.5M | 1.21× | |
| 05 | Calabria | ~300K | 1.20× | |
| 06 | Puglia | ~600K | 1.11× | |
| 07 | Veneto | ~600K | 1.08× | |
| 08 | Piedmont | ~600K | 1.08× | |
| 09 | Tuscany | ~500K | 1.04× | |
| 10 | Emilia-Romagna | ~600K | 1.03× | |
| 11 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 12 | Abruzzo | ~200K | 0.99× | |
| 13 | Friuli-Venezia Giulia | ~100K | 0.96× | |
| 14 | Marche | ~200K | 0.95× | |
| 15 | Liguria | ~200K | 0.92× | |
| 16 | Basilicata | ~60K | 0.89× | |
| 17 | Sardinia | ~200K | 0.86× | |
| 18 | Umbria | ~100K | 0.81× | |
| 19 | Molise | ~20K | 0.64× | |
| 20 | Aosta Valley | ~10K | 0.54× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clothes dryer | Home & Garden | 1.94× | ||
| 02 | Dishwasher | Home & Garden | 1.84× | ||
| 03 | Smart TV | Technology & Electronics | 1.76× | ||
| 04 | Housekeeping | Travel & Leisure | 1.76× | ||
| 05 | GPS devices | Technology & Electronics | 1.74× | ||
| 06 | Mobile telephony | Technology & Electronics | 1.72× | ||
| 07 | Modem | Technology & Electronics | 1.70× | ||
| 08 | Heat pump | Home & Garden | 1.61× | ||
| 09 | Gigabyte | Technology & Electronics | 1.60× | ||
| 10 | Optical fiber | Technology & Electronics | 1.58× | ||
| 11 | Euronics | Shopping | 1.56× | ||
| 12 | Bedding | Home & Garden | 1.55× | ||
| 13 | Kitchen stove | Home & Garden | 1.55× | ||
| 14 | Pillow | Home & Garden | 1.55× | ||
| 15 | Pellet fuel | Home & Garden | 1.55× | ||
| 16 | Tiscali | Technology & Electronics | 1.54× | ||
| 17 | Loan | Business & Career | 1.54× | ||
| 18 | Canada | Travel & Leisure | 1.51× | ||
| 19 | Online banking | Business & Career | 1.51× | ||
| 20 | Pension | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.13× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| DIY Mentality | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Mindfulness | BALANCE | 0.66× | |
| Risk Appetite | THRILL | 0.66× |
Samsung's target market in Italy covers an estimated 7,486,881 people, concentrated in Lombardy and Lazio.
43.3% of the Samsung audience are female, 56.7% are male, with an average age of 42.1 years.
Samsung fans show strongest brand affinity for Smart TV (1.76×), Canada (1.51×), and Euronics (1.56×) over the country average.
Samsung fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Canada (1.51×), Euronics (1.56×), Clothes dryer (1.94×), and Bedding (1.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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