A data profile of the people who buy, follow and care about Samsung in United Kingdom — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 6,638,603 people in United Kingdom.
The average Samsung fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Autotrader, British Gas, Broadband, with strongest over-indexing on Autotrader (1.64× the country average).
Demographically, the Samsung audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Samsung fan in United Kingdom is balanced, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Autotrader.
The key figures that characterise the Samsung profile in United Kingdom.
46.0% are female, 54.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.6 |
| Estimated audience size | 6,638,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Samsung audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.72× | |
| 02 | Greater London | ~1.5M | 1.42× | |
| 03 | North West | ~900K | 1.24× | |
| 04 | East Midlands | ~500K | 1.11× | |
| 05 | East of England | ~700K | 1.08× | |
| 06 | South West | ~500K | 0.96× | |
| 07 | South East | ~900K | 0.94× | |
| 08 | West Midlands | ~200K | 0.79× | |
| 09 | Scotland | ~500K | 0.78× | |
| 10 | Wales | ~300K | 0.76× | |
| 11 | Yorkshire and the Humber | ~400K | 0.75× | |
| 12 | Northern Ireland | ~200K | 0.74× | |
| 13 | North East | ~200K | 0.71× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial Services Authority | Politics & Society | 4.22× | ||
| 02 | Conglomerate (company) | Business & Career | 2.65× | ||
| 03 | Samsung Galaxy | Technology & Electronics | 2.03× | ||
| 04 | USwitch | Shopping | 1.75× | ||
| 05 | TechRadar | Technology & Electronics | 1.75× | ||
| 06 | Smart TV | Technology & Electronics | 1.73× | ||
| 07 | Carphone Warehouse | Technology & Electronics | 1.69× | ||
| 08 | Touchscreen | Technology & Electronics | 1.68× | ||
| 09 | Web fiction | Literature | 1.68× | ||
| 10 | Motability | Politics & Society | 1.67× | ||
| 11 | Broadband | Technology & Electronics | 1.65× | ||
| 12 | Autotrader | Cars & Mobility | 1.64× | ||
| 13 | Seoul | Travel & Leisure | 1.63× | ||
| 14 | Crossover (automobile) | Cars & Mobility | 1.59× | ||
| 15 | Casino games | Games | 1.54× | ||
| 16 | Smartwatch | Technology & Electronics | 1.54× | ||
| 17 | Telecommunications equipment | Technology & Electronics | 1.54× | ||
| 18 | Currys PC World | Shopping | 1.54× | ||
| 19 | City car | Cars & Mobility | 1.54× | ||
| 20 | British Gas | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Quality Awareness | PREMIUM | 1.19× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.76× | |
| Sports Activity | POWER | 0.78× |
Samsung's target market in United Kingdom covers an estimated 6,638,603 people, concentrated in England and Greater London.
46.0% of the Samsung audience are female, 54.0% are male, with an average age of 43.6 years.
Samsung fans show strongest brand affinity for Autotrader (1.64×), British Gas (1.52×), and Broadband (1.65×) over the country average.
Samsung fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~1.5M), and North West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on British Gas (1.52×), Broadband (1.65×), USwitch (1.75×), and Smart TV (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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