A data profile of the people who buy, follow and care about Seoul in United Kingdom — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 3,074,628 people in United Kingdom.
The average Seoul fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Korean drama, Hyundai, Wikipedia, with strongest over-indexing on Korean drama (10.71× the country average).
Demographically, the Seoul audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Seoul fan in United Kingdom is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Korean drama.
The key figures that characterise the Seoul profile in United Kingdom.
52.3% are female, 47.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 38.8 |
| Estimated audience size | 3,074,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 23% |
of the worldwide Seoul audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 19.8% |
| Japan | 13.3% |
| United States | 8.8% |
Where the Seoul audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.28× | |
| 02 | Yorkshire and the Humber | ~300K | 1.25× | |
| 03 | North East | ~100K | 1.14× | |
| 04 | South East | ~500K | 1.13× | |
| 05 | Scotland | ~300K | 1.12× | |
| 06 | East of England | ~300K | 1.11× | |
| 07 | England | ~2.5M | 1.08× | |
| 08 | Northern Ireland | ~90K | 0.92× | |
| 09 | Wales | ~200K | 0.90× | |
| 10 | East Midlands | ~200K | 0.84× | |
| 11 | South West | ~200K | 0.81× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Seoul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean drama | Movies & TV | 10.71× | ||
| 02 | Bioderma | Beauty & Wellness | 5.06× | ||
| 03 | Quadcopter | Technology & Electronics | 5.02× | ||
| 04 | Hyundai | Cars & Mobility | 4.20× | ||
| 05 | Teen drama | Movies & TV | 3.95× | ||
| 06 | Graduation | Business & Career | 3.28× | ||
| 07 | Western Union | Business & Career | 3.25× | ||
| 08 | Universities in the United Kingdom | Business & Career | 3.13× | ||
| 09 | Aston Martin | Cars & Mobility | 2.44× | ||
| 10 | Solitaire | Games | 2.37× | ||
| 11 | Bollywood movies | Movies & TV | 2.12× | ||
| 12 | Wikipedia | Internet & Social Media | 1.93× | ||
| 13 | Vodafone | Technology & Electronics | 1.93× | ||
| 14 | NatWest | Business & Career | 1.73× | ||
| 15 | Autotrader | Cars & Mobility | 1.70× | ||
| 16 | New Look | Fashion & Accessoires | 1.64× | ||
| 17 | Samsung | Technology & Electronics | 1.63× | ||
| 18 | Dunelm | Home & Garden | 1.57× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Stranger Things | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Indulgence | JOY | 1.30× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Sustainability | BALANCE | 0.82× | |
| Creativity | OPEN | 0.82× |
Seoul has an estimated audience of 3,074,628 people in United Kingdom, concentrated in England and South East.
52.3% of Seoul fans are female, 47.7% are male, with an average age of 38.8 years.
Seoul fans show strongest brand affinity for Korean drama (10.71×), Hyundai (4.2×), and Wikipedia (1.93×) over the country average.
Seoul fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Seoul itself, the audience over-indexes on Hyundai (4.2×), Wikipedia (1.93×), Autotrader (1.7×), and Teen drama (3.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.