Seoul Audience in United States

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Seoul has an estimated audience of 14,356,551 people in United States. 55.6% are female, 44.4% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: CarGurus, Capital One, Google Maps, Indeed.com, Enterprise Rent-A-Car.

The average Seoul fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (29.71× the country average). Demographically, the Seoul audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Seoul fans

Demographic split for Seoul audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.8
Estimated audience size14,356,551

Audience persona

The typical Seoul fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Seoul in United States
RegionReachAffinity
California2,628,7391.67×
Texas1,375,8341.11×
New York1,212,7721.51×
Florida933,2170.96×
Illinois542,0521.13×
Georgia479,7151.08×
Washington468,3701.63×
Pennsylvania458,3490.95×
Virginia454,2311.3×
New Jersey434,8621.19×
North Carolina427,0650.99×
Massachusetts419,8281.48×
Ohio370,0940.84×
Michigan354,1280.94×
Arizona276,0110.94×
Maryland270,5681.1×
Tennessee249,1070.86×
Colorado242,0061.07×
Minnesota223,8181.09×
Indiana215,9240.82×
Oregon193,7631.18×
Missouri191,7850.83×
Wisconsin178,0900.82×
South Carolina175,8210.81×
Connecticut157,0701.09×
Alabama148,3450.74×
Nevada142,5531.03×
Hawaii141,4662.29×
Louisiana138,7850.75×
Kentucky138,0110.77×
Oklahoma137,6510.86×
Utah134,0131.04×
Kansas100,5380.89×
Arkansas90,1770.76×
Iowa88,8790.75×
Mississippi83,8330.71×
Washington, District of Columbia71,4751.66×
New Mexico60,6260.84×
Idaho60,2140.84×
Nebraska57,0900.79×
Rhode Island51,1601.12×
New Hampshire47,7690.84×
West Virginia42,3510.63×
Maine41,9920.82×
Alaska30,0220.98×
Montana29,7660.75×
Delaware29,2560.74×
North Dakota25,5840.87×
South Dakota23,3930.7×
Vermont21,4210.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seoul audience
BrandAffinityCategory
CarGurus29.71×Cars & Mobility
Capital One15.22×Business & Career
Google Maps14.64×Internet & Social Media
Indeed.com13.64×Business & Career
Enterprise Rent-A-Car13.39×Cars & Mobility
Circle K14.58×Shopping
Autism Awareness19.03×Health
DeviantArt14.14×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Beetlejuice8.54×Movies & TV
Khan Academy13.83×Business & Career
Apple Store13.05×Shopping
AccuWeather10.61×Home & Garden
Bruce Willis11.85×Movies & TV
Jollibee16.99×Food & Beverages
Aaron Rodgers10.04×Sports
Google News9.11×News
ICloud13.52×Technology & Electronics
Jeff Bezos16.07×Business & Career
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seoul audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
DIY MentalityTHRILL1.33
Early Adopter MentalityPOWER1.31
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.23
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Seoul
CountryShare
China19.8%
Japan13.3%
United States8.8%

See Seoul audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Seoul have in United States?

Seoul has an estimated audience of 14,356,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Seoul fans?

55.6% of Seoul fans are female, 44.4% are male, with an average age of 33.8 years.

Which brands do Seoul fans like most?

Seoul fans show strongest brand affinity for CarGurus (29.71×), Capital One (15.22×), and Google Maps (14.64×) over the country average.

Where do Seoul fans live in United States?

Seoul fans in United States are most concentrated in California (reach 2,628,739), Texas (reach 1,375,834), and New York (reach 1,212,772). These three regions account for the largest share of the active audience.

What other brands do Seoul fans also like?

Beyond Seoul itself, the audience over-indexes on Capital One (15.22×), Google Maps (14.64×), Indeed.com (13.64×), and Enterprise Rent-A-Car (13.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.