Seoul Audience in United States

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Seoul has an estimated audience of 14,356,551 people in United States. 55.6% are female, 44.4% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Grinch, Governor of Michigan, Vocal harmony, Goop, Hipster.

The average Seoul fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Governor of Michigan, Vocal harmony, with strongest over-indexing on Grinch (9.12× the country average). Demographically, the Seoul audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Seoul fans

Demographic split for Seoul audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.8
Estimated audience size14,356,551

Audience persona

The typical Seoul fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Seoul in United States
RegionReachAffinity
California2,628,7391.67×
Texas1,375,8341.11×
New York1,212,7721.51×
Florida933,2170.96×
Illinois542,0521.13×
Georgia479,7151.08×
Washington468,3701.63×
Pennsylvania458,3490.95×
Virginia454,2311.3×
New Jersey434,8621.19×
North Carolina427,0650.99×
Massachusetts419,8281.48×
Ohio370,0940.84×
Michigan354,1280.94×
Arizona276,0110.94×
Maryland270,5681.1×
Tennessee249,1070.86×
Colorado242,0061.07×
Minnesota223,8181.09×
Indiana215,9240.82×
Oregon193,7631.18×
Missouri191,7850.83×
Wisconsin178,0900.82×
South Carolina175,8210.81×
Connecticut157,0701.09×
Alabama148,3450.74×
Nevada142,5531.03×
Hawaii141,4662.29×
Louisiana138,7850.75×
Kentucky138,0110.77×
Oklahoma137,6510.86×
Utah134,0131.04×
Kansas100,5380.89×
Arkansas90,1770.76×
Iowa88,8790.75×
Mississippi83,8330.71×
Washington, District of Columbia71,4751.66×
New Mexico60,6260.84×
Idaho60,2140.84×
Nebraska57,0900.79×
Rhode Island51,1601.12×
New Hampshire47,7690.84×
West Virginia42,3510.63×
Maine41,9920.82×
Alaska30,0220.98×
Montana29,7660.75×
Delaware29,2560.74×
North Dakota25,5840.87×
South Dakota23,3930.7×
Vermont21,4210.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seoul audience
BrandAffinityCategory
Grinch9.12×Movies & TV
Governor of Michigan15.69×Politics & Society
Vocal harmony9.31×Music & Radio
Goop10.27×Internet & Social Media
Hipster17.02×Politics & Society
Natural rubber3.53×Cars & Mobility
Wok11.07×Food & Beverages
Combat sport2.21×Sports
El Paso County, Colorado16.82×Travel & Leisure
La Jolla10.91×Travel & Leisure
Nebraska Cornhuskers football4.22×Sports
Cherish (group)12.73×Music & Radio
Google Home7.51×Technology & Electronics
Hibachi8.67×Food & Beverages
Grace Slick9.65×Music & Radio
Historic site4.31×Arts & Culture
Fairy godmother7.51×Literature
No Escape (1994 film)10.96×Movies & TV
TV Fanatic9.95×Movies & TV
headspace8.66×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seoul audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
DIY MentalityTHRILL1.33
Early Adopter MentalityPOWER1.31
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.23
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Seoul
CountryShare
China19.8%
Japan13.3%
United States8.8%

See Seoul audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Seoul have in United States?

Seoul has an estimated audience of 14,356,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Seoul fans?

55.6% of Seoul fans are female, 44.4% are male, with an average age of 33.8 years.

Which brands do Seoul fans like most?

Seoul fans show strongest brand affinity for Grinch (9.12×), Governor of Michigan (15.69×), and Vocal harmony (9.31×) over the country average.

Where do Seoul fans live in United States?

Seoul fans in United States are most concentrated in California (reach 2,628,739), Texas (reach 1,375,834), and New York (reach 1,212,772). These three regions account for the largest share of the active audience.

What other brands do Seoul fans also like?

Beyond Seoul itself, the audience over-indexes on Governor of Michigan (15.69×), Vocal harmony (9.31×), Goop (10.27×), and Hipster (17.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.