Rascasse Audience Intelligence

Seoul Audience in United States

A data profile of the people who buy, follow and care about Seoul in United States — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 14,356,551 people in United States.

#37among City in United States#134among POI in United States#217in Travel & Leisure

The average Seoul fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Planet Fitness, Superman, with strongest over-indexing on Google Drive (2.56× the country average).

Demographically, the Seoul audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seoul fan in United States is more female, around 33.8 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seoul profile in United States.

Audience size
14.4M
in United States
Gender
55.6%♀
44.4% male
Age
33.8
average years
Country rank
#2441
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seoul fans

55.6% are female, 44.4% are male, average age 33.8.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Seoul audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.8
Estimated audience size14,356,551
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Seoul audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3915%
40-4914%
50+15%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Seoul audience comes from United States.

Worldwide audience distribution share by country for Seoul
CountryShare
China19.8%
Japan13.3%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seoul audience in United States is strongest.

Fig. 05

Top regions by affinity

Seoul fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K2.15×
02Washington~500K1.71×
03Washington, District of Columbia~70K1.61×
04California~2.5M1.58×
05New York~1M1.41×
06Massachusetts~400K1.38×
07Virginia~400K1.27×
08New Jersey~400K1.18×
09Texas~1.5M1.16×
10Oregon~200K1.15×
11Alaska~40K1.15×
12Utah~100K1.12×
13Illinois~500K1.11×
14Georgia~500K1.09×
15Maryland~300K1.06×
16Minnesota~200K1.06×
17Connecticut~200K1.05×
18Rhode Island~50K1.05×
19Colorado~200K1.02×
20Nevada~100K1.01×
21North Carolina~400K0.96×
22Florida~900K0.94×
23Pennsylvania~500K0.94×
24Arizona~300K0.93×
25Michigan~300K0.91×
26Kansas~100K0.91×
27Idaho~60K0.90×
28New Mexico~60K0.89×
29North Dakota~30K0.89×
30Oklahoma~100K0.87×
31Vermont~20K0.87×
32Missouri~200K0.86×
33New Hampshire~50K0.86×
34Tennessee~200K0.85×
35Indiana~200K0.85×
36Montana~30K0.84×
37South Dakota~30K0.83×
38Maine~40K0.82×
39Wisconsin~200K0.81×
40South Carolina~200K0.81×
41Arkansas~100K0.81×
42Nebraska~60K0.81×
43Delaware~30K0.81×
44Louisiana~100K0.80×
45Kentucky~100K0.80×
46Ohio~400K0.79×
47Alabama~200K0.77×
48Iowa~90K0.77×
49Mississippi~90K0.76×
50West Virginia~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Seoul, United States
0.70×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seoul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seoul audience
#·InterestCategoryAffinity×
01Park Ji-minMusic & Radio10.78×
02ClarinetMusic & Radio4.20×
03FunkoKids & Family4.19×
04SaxophoneMusic & Radio4.03×
05CelloMusic & Radio3.44×
06UniqloShopping3.33×
07Diaper bagKids & Family2.87×
08Millie Bobby BrownMovies & TV2.71×
09ViolinMusic & Radio2.63×
10Google DriveTechnology & Electronics2.56×
11Bass guitarMusic & Radio2.45×
12Planet FitnessSports2.44×
13MetaphysicsBusiness & Career2.38×
14CarGurusCars & Mobility2.34×
15IKEAHome & Garden2.17×
16Discount storesShopping1.89×
17AirbnbTravel & Leisure1.58×
18PinterestInternet & Social Media1.55×
19SupermanMovies & TV1.54×
20Android (operating system)Technology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seoul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seoul audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Convenience OrientationPREMIUM1.29×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seoul audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
MindfulnessBALANCE0.87×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seoul have in United States?

Seoul has an estimated audience of 14,356,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Seoul fans?

55.6% of Seoul fans are female, 44.4% are male, with an average age of 33.8 years.

03

Which brands do Seoul fans like most?

Seoul fans show strongest brand affinity for Google Drive (2.56×), Planet Fitness (2.44×), and Superman (1.54×) over the country average.

04

Where do Seoul fans live in United States?

Seoul fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Seoul fans also like?

Beyond Seoul itself, the audience over-indexes on Planet Fitness (2.44×), Superman (1.54×), IKEA (2.17×), and Park Ji-min (10.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Seoul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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