Atlanta Audience in United States

Atlanta has an estimated audience of 37,609,553 people in United States. 57.0% are female, 43.0% are male, average age 38.1. Top regions: Georgia, Florida, California. Top brand affinities: Superman, Hair Extensions, Planet Fitness, Diaper bag, Harry Potter.

The average Atlanta fan in United States is 38.1 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Superman, Hair Extensions, Planet Fitness, with strongest over-indexing on Superman (2.26× the country average). Demographically, the Atlanta audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Atlanta fans

Demographic split for Atlanta audience in United States
MetricValue
Female57.0%
Male43.0%
Average age38.1
Estimated audience size37,609,553

Audience persona

The typical Atlanta fan in United States is more female, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Atlanta in United States
RegionReachAffinity
Georgia7,740,0007.57×
Florida3,713,0381.46×
California3,641,8720.88×
Texas3,221,1181×
New York2,287,3801.09×
North Carolina1,579,1641.4×
Illinois1,354,6851.08×
Tennessee1,214,6491.61×
Alabama1,006,9531.92×
Ohio990,0990.85×
Pennsylvania979,6030.77×
Virginia971,7251.06×
South Carolina952,4351.68×
Michigan870,7360.89×
New Jersey858,1790.9×
Maryland712,0461.1×
Massachusetts681,8700.92×
Washington632,9340.84×
Louisiana615,2751.27×
Indiana610,3990.89×
Arizona556,9360.73×
Missouri514,8030.85×
Colorado472,9310.8×
Kentucky471,3281×
Mississippi442,9591.43×
Minnesota401,0600.74×
Wisconsin391,0530.69×
Arkansas292,9520.95×
Connecticut288,7070.77×
Oregon278,5530.65×
Nevada277,6050.76×
Oklahoma276,2330.66×
Utah224,5740.67×
Kansas223,6780.75×
Iowa194,5330.63×
Washington, District of Columbia142,1421.26×
Nebraska121,9530.65×
New Mexico117,4030.62×
Idaho110,3120.58×
West Virginia90,3640.52×
Hawaii87,3130.54×
New Hampshire86,7770.59×
Delaware75,7340.73×
Rhode Island74,0950.62×
Maine69,0100.51×
Montana52,0300.5×
Alaska49,7110.62×
South Dakota44,0290.51×
North Dakota42,1220.55×
Vermont37,0110.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta audience
BrandAffinityCategory
Superman2.26×Movies & TV
Hair Extensions4.81×Beauty & Wellness
Planet Fitness2.71×Sports
Diaper bag3.97×Kids & Family
Harry Potter1.9×Movies & TV
Do it yourself (DIY)1.76×Home & Garden
Ponytail5.82×Fashion & Accessoires
Hobby Lobby2.01×Home & Garden
Food storage5.68×Home & Garden
Happiness1.55×Health
The Breakfast Club3.74×Movies & TV
Spotify1.52×Internet & Social Media
southwest airlines2.52×Travel & Leisure
Aldi1.8×Shopping
United States Postal Service1.84×Business & Career
Nigeria3.52×Travel & Leisure
High-definition television1.93×Technology & Electronics
Best Buy1.72×Shopping
Taco Bell1.77×Food & Beverages
MSN1.7×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
LGBTQ+ IdentityOPEN1.34
ExtroversionTHRILL1.24
Community OrientationOPEN1.17
Social Media UsageJOY1.16
DIY MentalityTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Atlanta
CountryShare
United States63.1%
Brazil4.8%
United Kingdom2.6%

See Atlanta audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Atlanta have in United States?

Atlanta has an estimated audience of 37,609,553 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Atlanta fans?

57.0% of Atlanta fans are female, 43.0% are male, with an average age of 38.1 years.

Which brands do Atlanta fans like most?

Atlanta fans show strongest brand affinity for Superman (2.26×), Hair Extensions (4.81×), and Planet Fitness (2.71×) over the country average.

Where do Atlanta fans live in United States?

Atlanta fans in United States are most concentrated in Georgia (reach 7,740,000), Florida (reach 3,713,038), and California (reach 3,641,872). These three regions account for the largest share of the active audience.

What other brands do Atlanta fans also like?

Beyond Atlanta itself, the audience over-indexes on Hair Extensions (4.81×), Planet Fitness (2.71×), Diaper bag (3.97×), and Harry Potter (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.