Rascasse Audience Intelligence

Atlanta Audience in United States

A data profile of the people who buy, follow and care about Atlanta in United States — modelled from more than twelve digital signal sources. Atlanta has an estimated audience of 37,609,553 people in United States.

#5among City in United States#25among POI in United States#49in Travel & Leisure

The average Atlanta fan in United States is 38.1 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include Superman, Hair Extensions, Harry Potter, with strongest over-indexing on Superman (2.34× the country average).

Demographically, the Atlanta audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta fan in United States is more female, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta profile in United States.

Audience size
37.6M
in United States
Gender
57.0%♀
43.0% male
Age
38.1
average years
Country rank
#634
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta fans

57.0% are female, 43.0% are male, average age 38.1.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Atlanta audience in United States
MetricValue
Female57.0%
Male43.0%
Average age38.1
Estimated audience size37,609,553
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Atlanta audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Atlanta audience comes from United States.

Worldwide audience distribution share by country for Atlanta
CountryShare
United States63.0%
Brazil4.8%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~7.5M9.05×
02Alabama~1M1.91×
03South Carolina~900K1.62×
04Tennessee~1M1.52×
05Mississippi~400K1.44×
06North Carolina~1.5M1.35×
07Florida~3.5M1.32×
08Louisiana~600K1.22×
09Washington, District of Columbia~100K1.21×
10Illinois~1.5M1.06×
11Virginia~900K1.01×
12Kentucky~500K1.01×
13Arkansas~300K1.01×
14Maryland~600K1.00×
15New York~2M0.98×
16Texas~3M0.96×
17Indiana~700K0.96×
18Michigan~900K0.87×
19New Jersey~800K0.85×
20Massachusetts~600K0.85×
21Missouri~500K0.83×
22Ohio~900K0.81×
23California~3M0.79×
24Kansas~200K0.79×
25Washington~600K0.78×
26Connecticut~300K0.75×
27Pennsylvania~900K0.74×
28Delaware~80K0.73×
29Colorado~400K0.72×
30Nevada~300K0.72×
31Minnesota~400K0.70×
32Wisconsin~400K0.68×
33Arizona~500K0.67×
34Nebraska~100K0.67×
35Oklahoma~300K0.66×
36Alaska~50K0.66×
37Utah~200K0.64×
38Idaho~100K0.64×
39New Mexico~100K0.63×
40Rhode Island~80K0.63×
41Oregon~300K0.62×
42Iowa~200K0.62×
43Vermont~40K0.60×
44North Dakota~50K0.59×
45New Hampshire~90K0.58×
46South Dakota~50K0.56×
47West Virginia~100K0.55×
48Hawaii~90K0.55×
49Maine~70K0.53×
50Montana~60K0.53×
Fig. 06

Affinity by region

Affinity by region — Atlanta, United States
0.53×1.00×9.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta audience
#·InterestCategoryAffinity×
01Hair ExtensionsBeauty & Wellness2.97×
02PrimarkShopping2.73×
03Sports bettingGames2.57×
04Anne HathawayMovies & TV2.48×
05SupermanMovies & TV2.34×
06BalenciagaFashion & Accessoires2.33×
07Permanent makeupBeauty & Wellness2.19×
08BatmanMovies & TV2.02×
09Diaper bagKids & Family2.00×
10The Breakfast ClubMovies & TV1.99×
11Natural skin careBeauty & Wellness1.95×
12Golden Globe AwardMovies & TV1.82×
13InnovationBusiness & Career1.79×
14Apple MusicMusic & Radio1.76×
15High-definition televisionTechnology & Electronics1.73×
16Real propertyHome & Garden1.62×
17Harry PotterMovies & TV1.60×
18Planet FitnessSports1.58×
19Vintage clothingFashion & Accessoires1.56×
20MeteorologyHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
Community OrientationOPEN1.32×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Pet OwnershipJOY0.82×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta have in United States?

Atlanta has an estimated audience of 37,609,553 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Atlanta fans?

57.0% of Atlanta fans are female, 43.0% are male, with an average age of 38.1 years.

03

Which brands do Atlanta fans like most?

Atlanta fans show strongest brand affinity for Superman (2.34×), Hair Extensions (2.97×), and Harry Potter (1.6×) over the country average.

04

Where do Atlanta fans live in United States?

Atlanta fans in United States are most concentrated in Georgia (reach ~7.5M), Florida (reach ~3.5M), and California (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta fans also like?

Beyond Atlanta itself, the audience over-indexes on Hair Extensions (2.97×), Harry Potter (1.6×), Planet Fitness (1.58×), and High-definition television (1.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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