Rascasse Audience Intelligence

Atlanta Audience in Germany

A data profile of the people who buy, follow and care about Atlanta in Germany — modelled from more than twelve digital signal sources. Atlanta has an estimated audience of 755,834 people in Germany.

#144among City in Germany#655among POI in Germany#665in Travel & Leisure

The average Atlanta fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Robert Redford, Livemusic, with strongest over-indexing on Dua Lipa (9.52× the country average).

Demographically, the Atlanta audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Atlanta fan in Germany is balanced, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Dua Lipa.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta profile in Germany.

Audience size
756K
in Germany
Gender
54.2%♀
45.8% male
Age
32.7
average years
Country rank
#8317
POI in Germany
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta fans

54.2% are female, 45.8% are male, average age 32.7.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Atlanta audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age32.7
Estimated audience size755,834
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Atlanta audience in Germany
Age bracketShare%
16-1939%
20-2920%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Atlanta audience comes from Germany.

Worldwide audience distribution share by country for Atlanta
CountryShare
United States63.0%
Brazil4.8%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Atlanta fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.32×
02Baden-Württemberg~100K1.22×
03Bayern~100K1.17×
04Berlin~40K1.15×
05Nordrhein-Westfalen~200K1.09×
06Hamburg~20K1.08×
07Bremen~7K1.07×
08Rheinland-Pfalz~40K1.05×
09Niedersachsen~70K0.94×
10Saarland~9K0.93×
11Sachsen~30K0.89×
12Schleswig-Holstein~20K0.89×
13Thüringen~20K0.86×
14Brandenburg~20K0.84×
15Sachsen-Anhalt~20K0.78×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Atlanta, Germany
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta audience
#·InterestCategoryAffinity×
01Bad TeacherMovies & TV20.00×
02New AmsterdamMovies & TV11.36×
03Dua LipaMusic & Radio9.52×
04DirecTVMovies & TV6.10×
05Robert RedfordMovies & TV6.08×
06Car washCars & Mobility5.16×
07Travel BloggerTravel & Leisure4.96×
08ReggaetonMusic & Radio4.89×
09Crime fictionLiterature4.65×
10Hair ExtensionsBeauty & Wellness4.11×
11LivemusicMusic & Radio3.78×
12Non-fiction booksLiterature3.64×
13ActivismPolitics & Society3.50×
14Motorcycle helmetCars & Mobility3.48×
15CarcareCars & Mobility3.37×
16Ski resortTravel & Leisure2.96×
17NatureHome & Garden2.35×
18VacationsTravel & Leisure2.19×
19DessertsFood & Beverages2.18×
20TattoosFashion & Accessoires2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.89×
ExtroversionTHRILL1.78×
SpiritualityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.79×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta have in Germany?

Atlanta has an estimated audience of 755,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Atlanta fans?

54.2% of Atlanta fans are female, 45.8% are male, with an average age of 32.7 years.

03

Which brands do Atlanta fans like most?

Atlanta fans show strongest brand affinity for Dua Lipa (9.52×), Robert Redford (6.08×), and Livemusic (3.78×) over the country average.

04

Where do Atlanta fans live in Germany?

Atlanta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta fans also like?

Beyond Atlanta itself, the audience over-indexes on Robert Redford (6.08×), Livemusic (3.78×), Nature (2.35×), and Crime fiction (4.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Atlanta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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