Travel Blogger Audience in Germany
Travel Blogger has an estimated audience of 1,886,180 people in Germany. 60.7% are female, 39.3% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wildlife photography, Stranger Things, Pride, Fashion show, Road trip.
The average Travel Blogger fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wildlife photography, Stranger Things, Pride, with strongest over-indexing on Wildlife photography (16.27× the country average). Demographically, the Travel Blogger audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Travel Blogger fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 34.2 |
| Estimated audience size | 1,886,180 |
Audience persona
The typical Travel Blogger fan in Germany is more female, around 34.2 years old, with strong Individualism tendencies and a notable affinity for Wildlife photography.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 448,295 | 1.09× |
| Bayern | 434,656 | 1.43× |
| Baden-Württemberg | 294,340 | 1.14× |
| Niedersachsen | 213,667 | 1.17× |
| Hessen | 178,492 | 1.24× |
| Berlin | 135,868 | 1.61× |
| Rheinland-Pfalz | 80,996 | 0.86× |
| Sachsen | 71,253 | 0.77× |
| Schleswig-Holstein | 70,133 | 1.04× |
| Hamburg | 57,687 | 1.35× |
| Brandenburg | 41,389 | 0.71× |
| Thüringen | 28,738 | 0.6× |
| Sachsen-Anhalt | 22,328 | 0.46× |
| Saarland | 20,335 | 0.88× |
| Mecklenburg-Vorpommern | 18,819 | 0.52× |
| Bremen | 18,359 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wildlife photography | 16.27× | Technology & Electronics |
| Stranger Things | 11.76× | Movies & TV |
| Pride | 18.2× | Politics & Society |
| Fashion show | 13.3× | Fashion & Accessoires |
| Road trip | 18.62× | Travel & Leisure |
| Videography | 16.68× | Internet & Social Media |
| Travel Adventures | 9.08× | Travel & Leisure |
| Backpacking (travel) | 12.01× | Travel & Leisure |
| Home repair | 7.35× | Home & Garden |
| Snorkeling | 14.67× | Sports |
| Sunset | 19.26× | Travel & Leisure |
| Hair dryer | 12.06× | Beauty & Wellness |
| Landscape photography | 7.03× | Technology & Electronics |
| Crossfit Training | 9.29× | Sports |
| Nature photography | 5.82× | Technology & Electronics |
| Documentary photography | 10.16× | Technology & Electronics |
| Image editing | 11.19× | Technology & Electronics |
| Travel website | 7.84× | Travel & Leisure |
| Airbnb | 4.29× | Travel & Leisure |
| Dog health | 6.32× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.5 |
| Travelling | THRILL | 2.14 |
| Sustainability | BALANCE | 1.91 |
| Sports Activity | POWER | 1.81 |
| Luxury Orientation | PREMIUM | 1.55 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.6% |
| Japan | 10.6% |
| United States | 10.5% |
See Travel Blogger audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Travel Blogger have in Germany?
Travel Blogger has an estimated audience of 1,886,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Travel Blogger fans?
60.7% of Travel Blogger fans are female, 39.3% are male, with an average age of 34.2 years.
Which brands do Travel Blogger fans like most?
Travel Blogger fans show strongest brand affinity for Wildlife photography (16.27×), Stranger Things (11.76×), and Pride (18.2×) over the country average.
Where do Travel Blogger fans live in Germany?
Travel Blogger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 448,295), Bayern (reach 434,656), and Baden-Württemberg (reach 294,340). These three regions account for the largest share of the active audience.
What other brands do Travel Blogger fans also like?
Beyond Travel Blogger itself, the audience over-indexes on Stranger Things (11.76×), Pride (18.2×), Fashion show (13.3×), and Road trip (18.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travel Blogger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.