Rascasse Audience Intelligence

Travel Blogger Audience in United States

A data profile of the people who buy, follow and care about Travel Blogger in United States — modelled from more than twelve digital signal sources. Travel Blogger has an estimated audience of 4,525,582 people in United States.

#4020among Topic in United States#615in Travel & Leisure

The average Travel Blogger fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Travel Adventures, Love to Travel, Photo (French magazine), with strongest over-indexing on Travel Adventures (11.66× the country average).

Demographically, the Travel Blogger audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel Blogger fan in United States is more female, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel Blogger profile in United States.

Audience size
4.5M
in United States
Gender
59.0%♀
41.0% male
Age
35.8
average years
Country rank
#7271
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel Blogger fans

59.0% are female, 41.0% are male, average age 35.8.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Travel Blogger audience in United States
MetricValue
Female59.0%
Male41.0%
Average age35.8
Estimated audience size4,525,582
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Travel Blogger audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Travel Blogger audience comes from United States.

Worldwide audience distribution share by country for Travel Blogger
CountryShare
China14.6%
Japan10.6%
United States10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel Blogger audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel Blogger fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.42×
02Washington~100K1.24×
03Hawaii~20K1.23×
04New York~300K1.21×
05Colorado~90K1.20×
06Florida~400K1.19×
07Massachusetts~100K1.18×
08California~600K1.12×
09Utah~50K1.12×
10Virginia~100K1.09×
11South Dakota~10K1.09×
12Oregon~60K1.07×
13Alaska~10K1.07×
14Minnesota~70K1.06×
15Kansas~40K1.06×
16Nevada~50K1.05×
17Idaho~20K1.05×
18Montana~10K1.03×
19New Jersey~100K1.02×
20Illinois~200K1.01×
21North Dakota~9K1.01×
22Vermont~8K1.01×
23Arizona~90K1.00×
24Missouri~70K1.00×
25New Hampshire~20K1.00×
26Maine~20K1.00×
27Georgia~100K0.99×
28Rhode Island~10K0.99×
29Connecticut~40K0.98×
30Maryland~80K0.97×
31West Virginia~20K0.97×
32North Carolina~100K0.96×
33South Carolina~60K0.95×
34Delaware~10K0.94×
35Arkansas~30K0.93×
36Tennessee~80K0.92×
37Nebraska~20K0.92×
38Pennsylvania~100K0.91×
39Wisconsin~60K0.91×
40New Mexico~20K0.90×
41Iowa~30K0.88×
42Indiana~70K0.87×
43Kentucky~50K0.87×
44Mississippi~30K0.87×
45Texas~300K0.86×
46Alabama~50K0.86×
47Oklahoma~40K0.86×
48Louisiana~50K0.85×
49Michigan~100K0.82×
50Ohio~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Travel Blogger, United States
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel Blogger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel Blogger audience
#·InterestCategoryAffinity×
01Maldives TravellerTopic84.85×
02Love to TravelTravel & Leisure47.57×
03eSIMTechnology & Electronics33.88×
04WoolrichFashion & Accessoires31.59×
05Travel the WorldTravel & Leisure25.79×
06Alexander OvechkinSports25.54×
07RimowaFashion & Accessoires18.35×
08Lonely PlanetTravel & Leisure16.54×
09Laura DernMovies & TV16.50×
10Photo (French magazine)Fashion & Accessoires15.71×
11Sierra Trading PostFashion & Accessoires14.29×
12Home safetyHome & Garden12.27×
13Travel AdventuresTravel & Leisure11.66×
14Travel photographyTechnology & Electronics6.29×
15Landscape photographyTechnology & Electronics5.86×
16Outdoor PhotographerArts & Culture5.43×
17Home RenovationsHome & Garden5.43×
18Nature photographyTechnology & Electronics4.50×
19Curly HairBeauty & Wellness4.11×
20Self careHealth3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel Blogger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel Blogger audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.03×
Luxury OrientationPREMIUM2.89×
Design AffinityPREMIUM2.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel Blogger audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
SpiritualityBALANCE0.72×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel Blogger have in United States?

Travel Blogger has an estimated audience of 4,525,582 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Travel Blogger fans?

59.0% of Travel Blogger fans are female, 41.0% are male, with an average age of 35.8 years.

03

Which brands do Travel Blogger fans like most?

Travel Blogger fans show strongest brand affinity for Travel Adventures (11.66×), Love to Travel (47.57×), and Photo (French magazine) (15.71×) over the country average.

04

Where do Travel Blogger fans live in United States?

Travel Blogger fans in United States are most concentrated in California (reach ~600K), Florida (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Travel Blogger fans also like?

Beyond Travel Blogger itself, the audience over-indexes on Love to Travel (47.57×), Photo (French magazine) (15.71×), Lonely Planet (16.54×), and eSIM (33.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Travel Blogger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Blogger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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