Travel Blogger Audience in United States

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Travel Blogger has an estimated audience of 4,525,582 people in United States. 59.0% are female, 41.0% are male, average age 35.8. Top regions: California, Florida, New York. Top brand affinities: Travel Adventures, Love to Travel, Lonely Planet, Photo (French magazine), eSIM.

The average Travel Blogger fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Travel Adventures, Love to Travel, Lonely Planet, with strongest over-indexing on Travel Adventures (11.66× the country average). Demographically, the Travel Blogger audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Travel Blogger fans

Demographic split for Travel Blogger audience in United States
MetricValue
Female59.0%
Male41.0%
Average age35.8
Estimated audience size4,525,582

Audience persona

The typical Travel Blogger fan in United States is more female, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.

Top regions in United States

Top regions ranked by reach for Travel Blogger in United States
RegionReachAffinity
California594,7501.2×
Florida399,9701.31×
New York343,8801.36×
Texas329,0900.85×
Illinois159,6671.06×
Georgia152,4291.09×
North Carolina137,9711.01×
Pennsylvania135,7610.89×
Washington134,1631.48×
Virginia121,1981.1×
Massachusetts118,8521.33×
New Jersey117,2651.02×
Ohio110,0410.79×
Arizona95,8781.04×
Michigan93,4190.79×
Colorado86,6531.21×
Tennessee85,4230.94×
Missouri82,3661.13×
Maryland76,5080.98×
Indiana68,7620.83×
Minnesota68,1961.05×
Oregon60,3291.16×
South Carolina59,4300.87×
Wisconsin57,5230.84×
Nevada51,7071.18×
Alabama48,4330.77×
Utah48,1801.19×
Connecticut46,2831.02×
Kentucky40,5700.72×
Kansas40,4021.13×
Louisiana39,3750.67×
Oklahoma34,3530.68×
Hawaii32,2511.66×
Arkansas30,9120.83×
Iowa26,3330.71×
Mississippi22,1430.59×
Washington, District of Columbia21,8311.6×
Idaho21,7030.96×
Nebraska17,9090.79×
New Hampshire17,7511×
New Mexico16,7680.74×
Maine15,5730.96×
Montana14,1981.13×
Rhode Island12,4660.87×
West Virginia11,7510.56×
Alaska11,7271.21×
Delaware9,7680.78×
Wyoming8,9781.34×
South Dakota8,9690.86×
North Dakota7,6410.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel Blogger audience
BrandAffinityCategory
Travel Adventures11.66×Travel & Leisure
Love to Travel47.57×Travel & Leisure
Lonely Planet16.54×Travel & Leisure
Photo (French magazine)15.71×Fashion & Accessoires
eSIM33.88×Technology & Electronics
Laura Dern16.5×Movies & TV
Travel photography6.29×Technology & Electronics
Sierra Trading Post14.29×Fashion & Accessoires
Landscape photography5.86×Technology & Electronics
Travel the World25.79×Travel & Leisure
Alexander Ovechkin25.54×Sports
Outdoor Photographer5.43×Arts & Culture
Maldives Traveller84.85×
Nature photography4.5×Technology & Electronics
Self care3.26×Health
Rimowa18.35×Fashion & Accessoires
Curly Hair4.11×Beauty & Wellness
Home Renovations5.43×Home & Garden
Home safety12.27×Home & Garden
The Great Outdoors (magazine)23.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel Blogger audience
TraitClusterScore
TravellingTHRILL12.4
Design AffinityPREMIUM2.45
Luxury OrientationPREMIUM2.19
LGBTQ+ IdentityOPEN2.15
Quality AwarenessPREMIUM1.85
Urban LifestyleOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Travel Blogger
CountryShare
China14.6%
Japan10.6%
United States10.5%

See Travel Blogger audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel Blogger have in United States?

Travel Blogger has an estimated audience of 4,525,582 people in United States, concentrated in California and Florida.

What is the gender split and age of Travel Blogger fans?

59.0% of Travel Blogger fans are female, 41.0% are male, with an average age of 35.8 years.

Which brands do Travel Blogger fans like most?

Travel Blogger fans show strongest brand affinity for Travel Adventures (11.66×), Love to Travel (47.57×), and Lonely Planet (16.54×) over the country average.

Where do Travel Blogger fans live in United States?

Travel Blogger fans in United States are most concentrated in California (reach 594,750), Florida (reach 399,970), and New York (reach 343,880). These three regions account for the largest share of the active audience.

What other brands do Travel Blogger fans also like?

Beyond Travel Blogger itself, the audience over-indexes on Love to Travel (47.57×), Lonely Planet (16.54×), Photo (French magazine) (15.71×), and eSIM (33.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Blogger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.