Travel the World Audience in United States

Travel the World logo

Travel the World has an estimated audience of 846,611 people in United States. 50.8% are female, 49.2% are male, average age 34.1. Top regions: California, Florida, Texas. Top brand affinities: Electrolyte, Historic site, Product design, Natural rubber, UK garage.

The average Travel the World fan in United States is 34.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Electrolyte, Historic site, Product design, with strongest over-indexing on Electrolyte (13.79× the country average). Demographically, the Travel the World audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Travel the World fans

Demographic split for Travel the World audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.1
Estimated audience size846,611

Audience persona

The typical Travel the World fan in United States is balanced, around 34.1 years old, with strong Travelling tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Travel the World in United States
RegionReachAffinity
California114,4841.23×
Florida87,4981.53×
Texas86,0271.18×
New York50,7941.07×
Illinois30,7681.09×
Georgia30,6711.18×
North Carolina25,6431.01×
Arizona23,4581.36×
New Jersey23,4491.09×
Virginia23,2831.13×
Pennsylvania23,1770.81×
Ohio18,7780.72×
Washington18,1371.07×
Michigan17,9460.81×
Massachusetts15,1270.91×
Maryland13,7970.95×
Colorado13,1250.98×
Tennessee12,9960.77×
Indiana12,9780.84×
South Carolina12,4870.98×
Louisiana11,5821.06×
Missouri10,6050.78×
Wisconsin10,5990.83×
Alabama10,3410.87×
Oregon10,0541.04×
Minnesota9,8020.81×
Utah8,4431.11×
Nevada7,9010.96×
Connecticut7,7800.92×
Mississippi7,7101.11×
Kentucky7,0470.66×
Oklahoma6,2360.66×
Kansas6,0820.91×
Hawaii5,6151.54×
Arkansas4,9600.71×
Iowa4,4260.63×
Nebraska4,0730.96×
Idaho4,0530.95×
New Mexico3,5230.83×
Washington, District of Columbia2,7101.06×
West Virginia2,6340.67×
Alaska2,6281.45×
Rhode Island2,6190.97×
North Dakota2,3851.37×
Montana2,2910.98×
Maine2,2690.75×
South Dakota2,2611.16×
New Hampshire2,1700.65×
Wyoming2,1301.7×
Vermont2,0611.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel the World audience
BrandAffinityCategory
Electrolyte13.79×Health
Historic site10.91×Arts & Culture
Product design4.39×Business & Career
Natural rubber4.45×Cars & Mobility
UK garage11.5×Music & Radio
Nationality4.22×Politics & Society
Fairy godmother14.02×Literature
Vocal harmony8.38×Music & Radio
Gift registry21.43×Kids & Family
Goop7.75×Internet & Social Media
Governor of Michigan10.53×Politics & Society
Hipster13.2×Politics & Society
Mathcore10.68×Music & Radio
Stamp collecting6.07×Home & Garden
Elsword20×Games
Harlow14.39×Travel & Leisure
Staycation3.43×Home & Garden
Nebraska Cornhuskers football3.58×Sports
JDSU3.03×Business & Career
Cherish (group)10.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel the World audience
TraitClusterScore
TravellingTHRILL5.36
Luxury OrientationPREMIUM2.95
LGBTQ+ IdentityOPEN2.76
Design AffinityPREMIUM2.52
Pet OwnershipJOY2.44
Healthy LifestyleBALANCE2.09

Worldwide distribution

Worldwide audience distribution share by country for Travel the World
CountryShare
United States67.7%
Canada8.2%
Australia6.9%

See Travel the World audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel the World have in United States?

Travel the World has an estimated audience of 846,611 people in United States, concentrated in California and Florida.

What is the gender split and age of Travel the World fans?

50.8% of Travel the World fans are female, 49.2% are male, with an average age of 34.1 years.

Which brands do Travel the World fans like most?

Travel the World fans show strongest brand affinity for Electrolyte (13.79×), Historic site (10.91×), and Product design (4.39×) over the country average.

Where do Travel the World fans live in United States?

Travel the World fans in United States are most concentrated in California (reach 114,484), Florida (reach 87,498), and Texas (reach 86,027). These three regions account for the largest share of the active audience.

What other brands do Travel the World fans also like?

Beyond Travel the World itself, the audience over-indexes on Historic site (10.91×), Product design (4.39×), Natural rubber (4.45×), and UK garage (11.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel the World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.