Rascasse Audience Intelligence

Travel the World Audience in United States

A data profile of the people who buy, follow and care about Travel the World in United States — modelled from more than twelve digital signal sources. Travel the World has an estimated audience of 846,112 people in United States.

#831among Website / Newspaper / Magazine in United States#2005in Travel & Leisure

The average Travel the World fan in United States is 34.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Travel Blogger, Norwegian Cruise Line, Road trip, with strongest over-indexing on Travel Blogger (25.79× the country average).

Demographically, the Travel the World audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel the World fan in United States is balanced, around 34.1 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel the World profile in United States.

Audience size
846K
in United States
Gender
50.8%♀
49.2% male
Age
34.1
average years
Country rank
#26463
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Travel the World

50.8% are female, 49.2% are male, average age 34.1.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Travel the World audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.1
Estimated audience size846,112
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Travel the World audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

67.7%

of the worldwide Travel the World audience comes from United States.

Worldwide audience distribution share by country for Travel the World
CountryShare
United States67.7%
Canada8.2%
Australia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel the World audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel the World fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.29×
02California~100K1.23×
03Texas~90K1.22×
04Florida~70K1.18×
05New Jersey~30K1.17×
06Utah~9K1.13×
07Arizona~20K1.11×
08Virginia~20K1.10×
09Mississippi~8K1.10×
10Illinois~30K1.09×
11Georgia~30K1.09×
12Nebraska~5K1.09×
13Alaska~2K1.09×
14North Dakota~2K1.06×
15Kansas~7K1.05×
16Vermont~2K1.05×
17Idaho~4K1.03×
18South Dakota~2K1.03×
19North Carolina~30K1.01×
20Minnesota~10K1.01×
21Delaware~2K1.01×
22Washington~20K1.00×
23South Carolina~10K1.00×
24Louisiana~10K1.00×
25Connecticut~8K1.00×
26New York~50K0.99×
27Oregon~10K0.99×
28New Mexico~4K0.99×
29Indiana~20K0.98×
30Rhode Island~3K0.98×
31Montana~2K0.98×
32Washington, District of Columbia~2K0.97×
33Colorado~10K0.96×
34Wisconsin~10K0.95×
35Arkansas~7K0.95×
36Nevada~8K0.94×
37New Hampshire~3K0.94×
38Maine~3K0.94×
39West Virginia~4K0.93×
40Pennsylvania~30K0.92×
41Kentucky~10K0.91×
42Iowa~6K0.91×
43Maryland~10K0.90×
44Missouri~10K0.90×
45Alabama~10K0.89×
46Massachusetts~10K0.88×
47Oklahoma~8K0.88×
48Ohio~20K0.87×
49Michigan~20K0.86×
50Tennessee~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Travel the World, United States
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel the World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel the World audience
#·InterestCategoryAffinity×
01LanzaroteTravel & Leisure71.02×
02Weekend tripsTravel & Leisure47.71×
03TenerifeTravel & Leisure46.40×
04OPPOTechnology & Electronics33.03×
05Travel BloggerTravel & Leisure25.79×
06BodrumTravel & Leisure22.41×
07HimalayasTravel & Leisure18.36×
08Norwegian Cruise LineTravel & Leisure16.68×
09Royal Caribbean InternationalTravel & Leisure15.55×
10International educationBusiness & Career14.94×
11Kennedy Space CenterCars & Mobility14.56×
12Luxury TravelTravel & Leisure12.53×
13Road tripTravel & Leisure9.33×
14Disneyland ParisTravel & Leisure8.15×
15Wildlife photographyTechnology & Electronics6.97×
16Fine-art photographyTechnology & Electronics6.55×
17Bath and BodyworksShopping5.87×
18Travel photographyTechnology & Electronics5.15×
19Summer vacationTravel & Leisure4.97×
20Enterprise Rent-A-CarCars & Mobility4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel the World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel the World audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL5.07×
Healthy LifestyleBALANCE3.29×
Luxury OrientationPREMIUM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel the World audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
CreativityOPEN0.87×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel the World have in United States?

Travel the World has an estimated audience of 846,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Travel the World fans?

50.8% of Travel the World fans are female, 49.2% are male, with an average age of 34.1 years.

03

Which brands do Travel the World fans like most?

Travel the World fans show strongest brand affinity for Travel Blogger (25.79×), Norwegian Cruise Line (16.68×), and Road trip (9.33×) over the country average.

04

Where do Travel the World fans live in United States?

Travel the World fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Travel the World fans also like?

Beyond Travel the World itself, the audience over-indexes on Norwegian Cruise Line (16.68×), Road trip (9.33×), Himalayas (18.36×), and Tenerife (46.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Travel the World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel the World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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