Rascasse Audience Intelligence

Luxury Travel Audience in United States

A data profile of the people who buy, follow and care about Luxury Travel in United States — modelled from more than twelve digital signal sources. Luxury Travel has an estimated audience of 6,215,032 people in United States.

#25among Travel type in United States#3290among Topic in United States#468in Travel & Leisure

The average Luxury Travel fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Marriott Hotels & Resorts, Expedia, Luxury, with strongest over-indexing on Marriott Hotels & Resorts (8.46× the country average).

Demographically, the Luxury Travel audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury Travel fan in United States is balanced, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Marriott Hotels & Resorts.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury Travel profile in United States.

Audience size
6.2M
in United States
Gender
53.0%♀
47.0% male
Age
34.6
average years
Country rank
#5568
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury Travel fans

53.0% are female, 47.0% are male, average age 34.6.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Luxury Travel audience in United States
MetricValue
Female53.0%
Male47.0%
Average age34.6
Estimated audience size6,215,032
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Luxury Travel audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Luxury Travel audience comes from United States.

Worldwide audience distribution share by country for Luxury Travel
CountryShare
United States12.8%
China9.1%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury Travel audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury Travel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.20×
02Illinois~300K1.64×
03New York~500K1.56×
04Virginia~200K1.46×
05Florida~500K1.28×
06California~900K1.25×
07New Jersey~200K1.17×
08Georgia~200K1.12×
09Colorado~100K1.12×
10Kansas~50K1.12×
11Alaska~10K1.07×
12Vermont~10K1.05×
13Massachusetts~100K1.04×
14Oregon~70K1.04×
15Connecticut~60K1.04×
16Hawaii~30K1.04×
17Nevada~60K1.02×
18Delaware~20K1.02×
19South Dakota~10K1.02×
20North Dakota~10K1.02×
21Tennessee~100K0.99×
22Maryland~100K0.99×
23Montana~20K0.99×
24Washington~100K0.97×
25South Carolina~90K0.97×
26Rhode Island~20K0.97×
27Maine~20K0.96×
28Indiana~100K0.95×
29Arizona~100K0.94×
30Idaho~30K0.94×
31New Hampshire~20K0.94×
32New Mexico~30K0.93×
33West Virginia~30K0.93×
34Texas~500K0.92×
35Louisiana~70K0.92×
36Mississippi~50K0.92×
37Ohio~200K0.91×
38North Carolina~200K0.91×
39Alabama~80K0.91×
40Nebraska~30K0.91×
41Arkansas~50K0.89×
42Pennsylvania~200K0.87×
43Minnesota~80K0.87×
44Utah~50K0.87×
45Kentucky~70K0.86×
46Oklahoma~60K0.86×
47Iowa~40K0.86×
48Missouri~90K0.85×
49Michigan~100K0.80×
50Wisconsin~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Luxury Travel, United States
0.79×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury Travel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury Travel audience
#·InterestCategoryAffinity×
01Channel 3 (Thailand)Movies & TV18.83×
02Cebu PacificTravel & Leisure17.21×
03BoracayTravel & Leisure15.54×
04Philippine AirlinesTravel & Leisure14.69×
05Travel the WorldTravel & Leisure12.53×
06Singapore AirlinesTravel & Leisure11.02×
07Marriott Hotels & ResortsTravel & Leisure8.46×
08LazadaFashion & Accessoires7.93×
09Hilton Hotels & ResortsTravel & Leisure7.34×
10LuxuryFashion & Accessoires7.26×
11EmiratesTravel & Leisure7.02×
12Luxury LifestyleShopping5.55×
13HyattTravel & Leisure5.24×
14Melissa RauchMovies & TV4.61×
15Backpacking (travel)Travel & Leisure4.55×
16Healthy foodHealth4.44×
17Business travelBusiness & Career4.00×
18Seaside resortTravel & Leisure3.69×
19ExpediaTravel & Leisure3.47×
20Home DesignHome & Garden2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury Travel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury Travel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.43×
Luxury OrientationPREMIUM2.14×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury Travel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.72×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury Travel have in United States?

Luxury Travel has an estimated audience of 6,215,032 people in United States, concentrated in California and New York.

02

What is the gender split and age of Luxury Travel fans?

53.0% of Luxury Travel fans are female, 47.0% are male, with an average age of 34.6 years.

03

Which brands do Luxury Travel fans like most?

Luxury Travel fans show strongest brand affinity for Marriott Hotels & Resorts (8.46×), Expedia (3.47×), and Luxury (7.26×) over the country average.

04

Where do Luxury Travel fans live in United States?

Luxury Travel fans in United States are most concentrated in California (reach ~900K), New York (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury Travel fans also like?

Beyond Luxury Travel itself, the audience over-indexes on Expedia (3.47×), Luxury (7.26×), Luxury Lifestyle (5.55×), and Philippine Airlines (14.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Luxury Travel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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