Luxury Travel Audience in United States

Luxury Travel logo

Luxury Travel has an estimated audience of 6,215,032 people in United States. 53.0% are female, 47.0% are male, average age 34.6. Top regions: California, New York, Florida. Top brand affinities: Marriott Hotels & Resorts, Expedia, Luxury, Luxury Lifestyle, Philippine Airlines.

The average Luxury Travel fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Marriott Hotels & Resorts, Expedia, Luxury, with strongest over-indexing on Marriott Hotels & Resorts (8.46× the country average). Demographically, the Luxury Travel audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Luxury Travel fans

Demographic split for Luxury Travel audience in United States
MetricValue
Female53.0%
Male47.0%
Average age34.6
Estimated audience size6,215,032

Audience persona

The typical Luxury Travel fan in United States is balanced, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Marriott Hotels & Resorts.

Top regions in United States

Top regions ranked by reach for Luxury Travel in United States
RegionReachAffinity
California899,7641.32×
New York574,0241.65×
Florida542,8551.29×
Texas502,8160.94×
Illinois440,5112.13×
Virginia272,5131.8×
Georgia224,3261.17×
New Jersey200,9621.27×
Ohio187,3510.98×
North Carolina166,9780.89×
Pennsylvania157,8850.75×
Tennessee133,9401.07×
Indiana122,7481.08×
Washington120,5540.97×
Massachusetts118,8890.97×
Michigan117,3520.72×
Arizona115,4230.91×
Colorado110,3491.13×
Maryland102,1570.96×
South Carolina90,9870.97×
Oregon80,6431.13×
Kansas71,5841.46×
Alabama71,5300.82×
Missouri69,3450.69×
Louisiana63,5950.79×
Connecticut63,4261.02×
Washington, District of Columbia62,6543.35×
Nevada58,0660.97×
Minnesota56,8020.64×
Kentucky56,0600.72×
Wisconsin47,9420.51×
Oklahoma47,9010.69×
Utah37,6660.68×
Mississippi37,2530.73×
Arkansas34,4190.67×
Hawaii28,2151.06×
Idaho24,9920.8×
Iowa24,8100.48×
New Mexico23,6970.76×
West Virginia17,2220.6×
Nebraska16,8730.54×
Maine15,6510.7×
New Hampshire15,2040.62×
Alaska14,7311.11×
Montana13,9120.81×
Rhode Island13,7030.69×
Delaware13,1480.77×
South Dakota12,6750.88×
North Dakota12,3420.97×
Wyoming11,9421.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury Travel audience
BrandAffinityCategory
Marriott Hotels & Resorts8.46×Travel & Leisure
Expedia3.47×Travel & Leisure
Luxury7.26×Fashion & Accessoires
Luxury Lifestyle5.55×Shopping
Philippine Airlines14.69×Travel & Leisure
Healthy food4.44×Health
Backpacking (travel)4.55×Travel & Leisure
Yahoo!奇摩名人娛樂2.37×Internet & Social Media
Singapore Airlines11.02×Travel & Leisure
Hilton Hotels & Resorts7.34×Travel & Leisure
Boracay15.54×Travel & Leisure
Emirates7.02×Travel & Leisure
Hyatt5.24×Travel & Leisure
Business travel4×Business & Career
Home Design2.38×Home & Garden
Cebu Pacific17.21×Travel & Leisure
Lazada7.93×Fashion & Accessoires
Travel the World12.53×Travel & Leisure
Seaside resort3.69×Travel & Leisure
Channel 3 (Thailand)18.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury Travel audience
TraitClusterScore
Luxury OrientationPREMIUM4.02
Design AffinityPREMIUM2.32
Quality AwarenessPREMIUM2.04
TravellingTHRILL2
SustainabilityBALANCE1.69
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Luxury Travel
CountryShare
United States12.8%
China9.1%
Japan8.0%

See Luxury Travel audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Luxury Travel have in United States?

Luxury Travel has an estimated audience of 6,215,032 people in United States, concentrated in California and New York.

What is the gender split and age of Luxury Travel fans?

53.0% of Luxury Travel fans are female, 47.0% are male, with an average age of 34.6 years.

Which brands do Luxury Travel fans like most?

Luxury Travel fans show strongest brand affinity for Marriott Hotels & Resorts (8.46×), Expedia (3.47×), and Luxury (7.26×) over the country average.

Where do Luxury Travel fans live in United States?

Luxury Travel fans in United States are most concentrated in California (reach 899,764), New York (reach 574,024), and Florida (reach 542,855). These three regions account for the largest share of the active audience.

What other brands do Luxury Travel fans also like?

Beyond Luxury Travel itself, the audience over-indexes on Expedia (3.47×), Luxury (7.26×), Luxury Lifestyle (5.55×), and Philippine Airlines (14.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.