Rascasse Audience Intelligence

Luxury Lifestyle Audience in United States

A data profile of the people who buy, follow and care about Luxury Lifestyle in United States — modelled from more than twelve digital signal sources. Luxury Lifestyle has an estimated audience of 12,211,993 people in United States.

#1934among Topic in United States#91in Shopping

The average Luxury Lifestyle fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home Interior Design, Macy's, Property finder, with strongest over-indexing on Home Interior Design (3.48× the country average).

Demographically, the Luxury Lifestyle audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury Lifestyle fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Home Interior Design.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury Lifestyle profile in United States.

Audience size
12.2M
in United States
Gender
64.6%♀
35.4% male
Age
33.5
average years
Country rank
#2917
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury Lifestyle fans

64.6% are female, 35.4% are male, average age 33.5.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Luxury Lifestyle audience in United States
MetricValue
Female64.6%
Male35.4%
Average age33.5
Estimated audience size12,211,993
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Luxury Lifestyle audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Luxury Lifestyle audience comes from United States.

Worldwide audience distribution share by country for Luxury Lifestyle
CountryShare
United States13.4%
China10.3%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury Lifestyle audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury Lifestyle fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K2.03×
02Alaska~30K1.31×
03Florida~1M1.28×
04New York~800K1.17×
05Vermont~20K1.15×
06North Dakota~30K1.12×
07Montana~40K1.08×
08Georgia~400K1.07×
09Delaware~40K1.07×
10South Dakota~30K1.06×
11Maine~50K1.05×
12Rhode Island~40K1.05×
13California~1.5M1.03×
14Nevada~100K1.02×
15Texas~1M1.01×
16Louisiana~200K1.01×
17New Hampshire~50K1.01×
18Hawaii~50K1.00×
19Washington, District of Columbia~40K1.00×
20Maryland~200K0.99×
21South Carolina~200K0.97×
22Mississippi~100K0.97×
23Idaho~60K0.97×
24Nebraska~60K0.97×
25New Jersey~300K0.96×
26Illinois~400K0.95×
27Alabama~200K0.95×
28Arkansas~100K0.95×
29New Mexico~60K0.95×
30Kansas~90K0.94×
31Connecticut~100K0.93×
32Massachusetts~200K0.92×
33Arizona~200K0.91×
34Oklahoma~100K0.91×
35Iowa~90K0.91×
36Tennessee~200K0.89×
37Kentucky~100K0.89×
38Oregon~100K0.89×
39Utah~100K0.89×
40Virginia~300K0.87×
41Missouri~200K0.87×
42Wisconsin~200K0.87×
43Michigan~300K0.86×
44Indiana~200K0.86×
45North Carolina~300K0.85×
46Pennsylvania~300K0.84×
47Colorado~200K0.84×
48Minnesota~100K0.84×
49Washington~200K0.83×
50Ohio~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Luxury Lifestyle, United States
0.80×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury Lifestyle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury Lifestyle audience
#·InterestCategoryAffinity×
01Home Interior DesignHome & Garden3.48×
02Home Decoration & DesignHome & Garden3.25×
03Handmade CraftsKids & Family3.09×
04Gift shopHome & Garden3.01×
05Property finderHome & Garden2.85×
06Home DesignHome & Garden2.81×
07CoachFashion & Accessoires2.79×
08H.O.M.E.Home & Garden2.75×
09Boho-chicFashion & Accessoires2.61×
10FarmhouseTravel & Leisure2.60×
11DeviantArtInternet & Social Media2.51×
12Curly HairBeauty & Wellness2.45×
13Communication designBusiness & Career2.38×
14Modern artArts & Culture2.22×
15Self careHealth2.14×
16Home constructionHome & Garden1.97×
17IllustrationArts & Culture1.95×
18Macy'sShopping1.93×
19Well-beingHealth1.61×
20HandicraftHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury Lifestyle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury Lifestyle audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.83×
Quality AwarenessPREMIUM1.49×
TravellingTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury Lifestyle audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.40×
Social Media UsageJOY0.55×
PatriotismCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury Lifestyle have in United States?

Luxury Lifestyle has an estimated audience of 12,211,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luxury Lifestyle fans?

64.6% of Luxury Lifestyle fans are female, 35.4% are male, with an average age of 33.5 years.

03

Which brands do Luxury Lifestyle fans like most?

Luxury Lifestyle fans show strongest brand affinity for Home Interior Design (3.48×), Macy's (1.93×), and Property finder (2.85×) over the country average.

04

Where do Luxury Lifestyle fans live in United States?

Luxury Lifestyle fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Luxury Lifestyle fans also like?

Beyond Luxury Lifestyle itself, the audience over-indexes on Macy's (1.93×), Property finder (2.85×), Self care (2.14×), and Home Design (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Luxury Lifestyle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Lifestyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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