Luxury Lifestyle Audience in United States

Luxury Lifestyle logo

Luxury Lifestyle has an estimated audience of 12,211,993 people in United States. 64.6% are female, 35.4% are male, average age 33.5. Top regions: California, Florida, Texas. Top brand affinities: Home Interior Design, Macy's, Property finder, Self care, Home Design.

The average Luxury Lifestyle fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Home Interior Design, Macy's, Property finder, with strongest over-indexing on Home Interior Design (3.48× the country average). Demographically, the Luxury Lifestyle audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Luxury Lifestyle fans

Demographic split for Luxury Lifestyle audience in United States
MetricValue
Female64.6%
Male35.4%
Average age33.5
Estimated audience size12,211,993

Audience persona

The typical Luxury Lifestyle fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Home Interior Design.

Top regions in United States

Top regions ranked by reach for Luxury Lifestyle in United States
RegionReachAffinity
California1,381,4101.03×
Florida1,202,8211.45×
Texas1,184,3081.13×
New York886,1471.3×
Georgia429,6151.14×
Illinois404,1660.99×
Pennsylvania306,2650.74×
New Jersey298,6960.96×
North Carolina263,6430.72×
Michigan257,6550.81×
Virginia253,0560.85×
Massachusetts226,6290.94×
Ohio217,5600.58×
Maryland214,3571.02×
Arizona203,8840.82×
Tennessee192,6090.79×
South Carolina187,0741.02×
Washington173,1350.71×
Louisiana169,9811.08×
Alabama149,4350.88×
Indiana145,8170.65×
Missouri137,2960.7×
Nevada133,2801.13×
Colorado118,2990.61×
Connecticut105,9550.87×
Wisconsin103,9990.57×
Oregon96,9530.69×
West Virginia96,4491.7×
Minnesota92,9190.53×
Oklahoma92,2750.68×
Kentucky90,8130.59×
Mississippi79,6570.79×
Arkansas75,4840.75×
Alaska72,1872.76×
Maine55,7761.28×
Kansas52,6420.55×
Utah51,6290.47×
Hawaii50,2760.96×
Idaho48,5810.79×
Iowa46,1310.46×
Montana45,7661.35×
New Mexico45,7440.75×
South Dakota45,1721.6×
North Dakota43,9831.75×
New Hampshire43,3470.9×
Wyoming42,5572.35×
Nebraska42,4470.69×
Rhode Island41,8571.08×
Vermont41,1691.92×
Delaware40,6081.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury Lifestyle audience
BrandAffinityCategory
Home Interior Design3.48×Home & Garden
Macy's1.93×Shopping
Property finder2.85×Home & Garden
Self care2.14×Health
Home Design2.81×Home & Garden
Gift shop3.01×Home & Garden
Communication design2.38×Business & Career
Curly Hair2.45×Beauty & Wellness
Handicraft1.54×Home & Garden
Boho-chic2.61×Fashion & Accessoires
Handmade Crafts3.09×Kids & Family
Home construction1.97×Home & Garden
Farmhouse2.6×Travel & Leisure
Modern art2.22×Arts & Culture
Well-being1.61×Health
Coach2.79×Fashion & Accessoires
Home Decoration & Design3.25×Home & Garden
Illustration1.95×Arts & Culture
Hairstyle1.52×Beauty & Wellness
H.O.M.E.2.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury Lifestyle audience
TraitClusterScore
Design AffinityPREMIUM3.02
Luxury OrientationPREMIUM2.79
LGBTQ+ IdentityOPEN2.05
SustainabilityBALANCE1.8
Early Adopter MentalityPOWER1.75
DIY MentalityTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Luxury Lifestyle
CountryShare
United States13.4%
China10.3%
Japan10.1%

See Luxury Lifestyle audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Luxury Lifestyle have in United States?

Luxury Lifestyle has an estimated audience of 12,211,993 people in United States, concentrated in California and Florida.

What is the gender split and age of Luxury Lifestyle fans?

64.6% of Luxury Lifestyle fans are female, 35.4% are male, with an average age of 33.5 years.

Which brands do Luxury Lifestyle fans like most?

Luxury Lifestyle fans show strongest brand affinity for Home Interior Design (3.48×), Macy's (1.93×), and Property finder (2.85×) over the country average.

Where do Luxury Lifestyle fans live in United States?

Luxury Lifestyle fans in United States are most concentrated in California (reach 1,381,410), Florida (reach 1,202,821), and Texas (reach 1,184,308). These three regions account for the largest share of the active audience.

What other brands do Luxury Lifestyle fans also like?

Beyond Luxury Lifestyle itself, the audience over-indexes on Macy's (1.93×), Property finder (2.85×), Self care (2.14×), and Home Design (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Lifestyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.