H.O.M.E. Audience in United States
H.O.M.E. has an estimated audience of 16,786,406 people in United States. 58.1% are female, 41.9% are male, average age 36.4. Top brand affinities: PSV Eindhoven, Planet Fitness, Google Maps, Indeed.com, Modern architecture.
Top brand affinities include PSV Eindhoven, Planet Fitness, Google Maps, with strongest over-indexing on PSV Eindhoven (95.72× the country average). Demographically, the H.O.M.E. audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden
Demographics of H.O.M.E. fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.4 |
| Estimated audience size | 16,786,406 |
Audience persona
The typical H.O.M.E. fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 95.72× | Sports |
| Planet Fitness | 4.3× | Sports |
| Google Maps | 3.62× | Internet & Social Media |
| Indeed.com | 3.48× | Business & Career |
| Modern architecture | 5.56× | Arts & Culture |
| Capital One | 3.21× | Business & Career |
| DeviantArt | 5.6× | Internet & Social Media |
| Property finder | 4.47× | Home & Garden |
| Renovation | 2.82× | Home & Garden |
| Back to the Future | 9.17× | Movies & TV |
| Google News | 3.78× | News |
| Travel photography | 4.01× | Technology & Electronics |
| Danish design | 8.8× | Home & Garden |
| Lace wig | 3.22× | Beauty & Wellness |
| Enterprise Rent-A-Car | 3.46× | Cars & Mobility |
| Deutsche Eishockey Liga | 21.47× | Sports |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Golf Channel | 3.21× | Sports |
| Feyenoord | 23.06× | Sports |
| Clarinet | 4.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.5 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.23 |
| DIY Mentality | THRILL | 1.83 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| India | 12.1% |
| United Kingdom | 8.4% |
See H.O.M.E. audiences in other countries
More Home & Garden audiences in United States
- Design (144,461,229)
- Home and garden (139,057,884)
- Home improvement (103,046,712)
- Nature (100,755,039)
- Crafts (90,401,521)
How to read this data
Audience size is the estimated number of people in United States who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.