H.O.M.E. Audience in United States
H.O.M.E. has an estimated audience of 16,786,406 people in United States. 58.1% are female, 41.9% are male, average age 36.4. Top brand affinities: Product design, Home equity, Staycation, Natural rubber, JDSU.
Top brand affinities include Product design, Home equity, Staycation, with strongest over-indexing on Product design (2.53× the country average). Demographically, the H.O.M.E. audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden
Demographics of H.O.M.E. fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.4 |
| Estimated audience size | 16,786,406 |
Audience persona
The typical H.O.M.E. fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.53× | Business & Career |
| Home equity | 2.35× | Home & Garden |
| Staycation | 3.63× | Home & Garden |
| Natural rubber | 2.2× | Cars & Mobility |
| JDSU | 2.84× | Business & Career |
| UK garage | 4.35× | Music & Radio |
| Nebraska Cornhuskers football | 2.86× | Sports |
| Historic site | 3.26× | Arts & Culture |
| Jesse Plemons | 2.62× | Movies & TV |
| Vocal harmony | 3.36× | Music & Radio |
| Jaws | 4.06× | Movies & TV |
| Fairy godmother | 5.18× | Literature |
| Goop | 3.22× | Internet & Social Media |
| Grinch | 2.36× | Movies & TV |
| Home staging | 3.06× | Home & Garden |
| Voltron: Legendary Defender | 9.17× | Movies & TV |
| Governor of Michigan | 4.19× | Politics & Society |
| Mothercare | 1.81× | Kids & Family |
| Cachorro | 2.82× | Pets & Animals |
| Queens College, City University of New York | 3.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.5 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.23 |
| DIY Mentality | THRILL | 1.83 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| India | 12.1% |
| United Kingdom | 8.4% |
See H.O.M.E. audiences in other countries
More Home & Garden audiences in United States
- Design (144,461,229)
- Home and garden (139,057,884)
- Home improvement (103,046,712)
- Nature (100,755,039)
- Crafts (90,401,521)
How to read this data
Audience size is the estimated number of people in United States who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.