Rascasse Audience Intelligence

H.O.M.E. Audience in United States

A data profile of the people who buy, follow and care about H.O.M.E. in United States — modelled from more than twelve digital signal sources. H.O.M.E. has an estimated audience of 27,893,734 people in United States.

#31among Website / Newspaper / Magazine in United States#74in Home & Garden

The average H.O.M.E. fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Property finder, Residential area, with strongest over-indexing on Modern architecture (7.02× the country average).

Demographically, the H.O.M.E. audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical H.O.M.E. fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the H.O.M.E. profile in United States.

Audience size
27.9M
in United States
Gender
58.5%♀
41.5% male
Age
36.7
average years
Country rank
#1044
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of H.O.M.E.

58.5% are female, 41.5% are male, average age 36.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for H.O.M.E. audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.7
Estimated audience size27,893,734
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the H.O.M.E. audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

39.0%

of the worldwide H.O.M.E. audience comes from United States.

Worldwide audience distribution share by country for H.O.M.E.
CountryShare
United States39.0%
India12.2%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the H.O.M.E. audience in United States is strongest.

Fig. 05

Top regions by affinity

H.O.M.E. fans by region: top regions in United States
#RegionReachAffinity×
01Washington~700K1.30×
02Minnesota~500K1.25×
03Illinois~1M1.21×
04Wisconsin~500K1.21×
05Utah~300K1.20×
06Texas~3M1.19×
07Indiana~600K1.19×
08Ohio~1M1.18×
09Missouri~500K1.18×
10Oregon~400K1.17×
11Tennessee~600K1.16×
12Colorado~500K1.15×
13Georgia~900K1.13×
14Arizona~600K1.12×
15Michigan~800K1.11×
16Oklahoma~300K1.11×
17Kansas~200K1.11×
18California~3M1.06×
19Pennsylvania~1M1.06×
20North Carolina~900K1.06×
21Kentucky~400K1.05×
22Florida~2M1.04×
23Maryland~500K1.04×
24South Carolina~400K1.02×
25Delaware~80K1.01×
26New Jersey~700K1.00×
27Connecticut~300K1.00×
28Virginia~700K0.99×
29Louisiana~300K0.98×
30Alabama~400K0.97×
31Arkansas~200K0.97×
32Iowa~200K0.97×
33Idaho~100K0.97×
34New York~1.5M0.95×
35Massachusetts~500K0.95×
36Nebraska~100K0.94×
37Rhode Island~80K0.94×
38Nevada~200K0.93×
39Mississippi~200K0.92×
40New Mexico~100K0.90×
41West Virginia~100K0.90×
42New Hampshire~90K0.83×
43Hawaii~100K0.82×
44Maine~80K0.82×
45South Dakota~50K0.79×
46Washington, District of Columbia~60K0.78×
47North Dakota~40K0.74×
48Montana~50K0.68×
49Vermont~30K0.68×
50Alaska~40K0.65×
Fig. 06

Affinity by region

Affinity by region — H.O.M.E., United States
0.65×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H.O.M.E. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H.O.M.E. audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping15.55×
02Danish designHome & Garden7.05×
03Modern architectureArts & Culture7.02×
04Residential areaHome & Garden6.27×
05Property finderHome & Garden4.58×
06Abstract artArts & Culture4.06×
07Modern artArts & Culture2.69×
08Decorative artsArts & Culture2.63×
09Contemporary artArts & Culture2.60×
10RenovationHome & Garden2.58×
11ApartmentBusiness & Career2.52×
12First-time buyerShopping2.49×
13Bass guitarMusic & Radio2.47×
14Trader Joe'sShopping2.23×
15Planet FitnessSports2.14×
16IKEAHome & Garden2.11×
17Old NavyFashion & Accessoires1.96×
18Hobby LobbyHome & Garden1.76×
19Macy'sShopping1.62×
20Home improvementHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H.O.M.E. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by H.O.M.E. audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.80×
Quality AwarenessPREMIUM2.27×
Luxury OrientationPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by H.O.M.E. audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Social Media UsageJOY0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does H.O.M.E. have in United States?

H.O.M.E. has an estimated audience of 27,893,734 people in United States, concentrated in California and Texas.

02

What is the gender split and age of H.O.M.E. fans?

58.5% of H.O.M.E. fans are female, 41.5% are male, with an average age of 36.7 years.

03

Which brands do H.O.M.E. fans like most?

H.O.M.E. fans show strongest brand affinity for Modern architecture (7.02×), Property finder (4.58×), and Residential area (6.27×) over the country average.

04

Where do H.O.M.E. fans live in United States?

H.O.M.E. fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do H.O.M.E. fans also like?

Beyond H.O.M.E. itself, the audience over-indexes on Property finder (4.58×), Residential area (6.27×), Apartment (2.52×), and Renovation (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See H.O.M.E. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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