H.O.M.E. Audience in Germany
H.O.M.E. has an estimated audience of 787,521 people in Germany. 62.4% are female, 37.6% are male, average age 37.2. Top brand affinities: Progressive rock, Gil Ofarim, Natural rubber, Product design, Hollywood Vampires (band).
Top brand affinities include Progressive rock, Gil Ofarim, Natural rubber, with strongest over-indexing on Progressive rock (2.54× the country average). Demographically, the H.O.M.E. audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Home & Garden
Demographics of H.O.M.E. fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 37.2 |
| Estimated audience size | 787,521 |
Audience persona
The typical H.O.M.E. fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.54× | Music & Radio |
| Gil Ofarim | 1.67× | Music & Radio |
| Natural rubber | 2.6× | Cars & Mobility |
| Product design | 1.7× | Business & Career |
| Hollywood Vampires (band) | 5.52× | Music & Radio |
| Icon (magazine) | 1.73× | Arts & Culture |
| Information sensitivity | 3.58× | Technology & Electronics |
| Gloria | 3.01× | Music & Radio |
| Anton Hofreiter | 3.4× | Politics & Society |
| Cachorro | 2.11× | Pets & Animals |
| Staycation | 2.03× | Home & Garden |
| Celtic punk | 4.53× | Music & Radio |
| Building insulation | 2.24× | Home & Garden |
| Jason Clarke (actor) | 2.41× | Movies & TV |
| Indigenous Australian art | 2.99× | Arts & Culture |
| Liberace | 2.99× | Music & Radio |
| Picnic | 1.76× | Kids & Family |
| Ipekyol | 1.9× | Shopping |
| McGregor, Iowa | 3.76× | Shopping |
| Buddy – The Buddy Holly Story | 2.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.16 |
| DIY Mentality | THRILL | 1.97 |
| Sustainability | BALANCE | 1.71 |
| Quality Awareness | PREMIUM | 1.7 |
| Sports Activity | POWER | 1.63 |
| Urban Lifestyle | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| India | 12.1% |
| United Kingdom | 8.4% |
See H.O.M.E. audiences in other countries
More Home & Garden audiences in Germany
- Design (30,224,533)
- Home and garden (28,514,521)
- Garden (19,942,113)
- Furniture (19,509,730)
- IKEA (19,312,673)
How to read this data
Audience size is the estimated number of people in Germany who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.