A data profile of the people who buy, follow and care about H.O.M.E. in India — modelled from more than twelve digital signal sources. H.O.M.E. has an estimated audience of 8,745,746 people in India.
H.O.M.E. has an estimated audience of 8,745,746 people in India. 37.8% are female, 62.2% are male, average age 29.3. Top brand affinities: Target Corporation, Decoration, Renovation, Cabinetry, Shower.
Top brand affinities include Target Corporation, Decoration, Renovation, with strongest over-indexing on Target Corporation (9.04× the country average).
Demographically, the H.O.M.E. audience skews more male with an average age of 29.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical H.O.M.E. fan in India is more male, around 29.3 years old, with strong DIY Mentality tendencies and a notable affinity for Target Corporation.
The key figures that characterise the H.O.M.E. profile in India.
37.8% are female, 62.2% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 29.3 |
| Estimated audience size | 8,745,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide H.O.M.E. audience comes from India.
| Country | Share |
|---|---|
| United States | 39.0% |
| India | 12.2% |
| United Kingdom | 8.2% |
The strongest cross-interests of the H.O.M.E. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 12.14× | ||
| 02 | Decoration | Home & Garden | 9.82× | ||
| 03 | Target Corporation | Shopping | 9.04× | ||
| 04 | Fruits Basket | Literature | 8.58× | ||
| 05 | SketchUp | Movies & TV | 8.33× | ||
| 06 | Bathtub | Beauty & Wellness | 6.44× | ||
| 07 | Shower | Beauty & Wellness | 5.24× | ||
| 08 | Renovation | Home & Garden | 3.11× | ||
| 09 | Seafood | Food & Beverages | 3.11× | ||
| 10 | Mother's Day | Kids & Family | 3.02× | ||
| 11 | Cabinetry | Home & Garden | 2.94× | ||
| 12 | First-time buyer | Shopping | 2.80× | ||
| 13 | Modern art | Arts & Culture | 2.65× | ||
| 14 | BTS | Music & Radio | 2.38× | ||
| 15 | Embroidery | Home & Garden | 2.01× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.81× | ||
| 17 | Earring | Fashion & Accessoires | 1.79× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 19 | Stranger Things | Movies & TV | 1.77× | ||
| 20 | Game of Thrones | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.04× | |
| Design Affinity | PREMIUM | 1.95× | |
| Luxury Orientation | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Spirituality | BALANCE | 0.62× | |
| Tradition | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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