A data profile of the people who buy, follow and care about Seafood in India — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 4,857,162 people in India.
The average Seafood fan in India is 31.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include ONEUS, BTS, XXXTentacion, with strongest over-indexing on ONEUS (12.28× the country average).
Demographically, the Seafood audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Seafood fan in India is more male, around 31.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for ONEUS.
The key figures that characterise the Seafood profile in India.
41.0% are female, 59.0% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 31.9 |
| Estimated audience size | 4,857,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Seafood audience comes from India.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
Where the Seafood audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 3.79× | |
| 02 | Karnataka | ~200K | 1.51× | |
| 03 | Manipur | ~8K | 1.39× | |
| 04 | Nagaland | ~4K | 1.26× | |
| 05 | Kerala | ~90K | 1.20× | |
| 06 | Arunachal Pradesh | ~4K | 1.20× | |
| 07 | Tamil Nadu | ~100K | 1.13× | |
| 08 | Sikkim | ~2K | 1.08× | |
| 09 | Meghalaya | ~5K | 1.07× | |
| 10 | Mizoram | ~4K | 1.06× | |
| 11 | Maharashtra | ~200K | 0.96× | |
| 12 | Tripura | ~6K | 0.96× | |
| 13 | Assam | ~40K | 0.89× | |
| 14 | Punjab (region) | ~50K | 0.85× | |
| 15 | Uttarakhand | ~20K | 0.85× | |
| 16 | Andhra Pradesh | ~50K | 0.83× | |
| 17 | Gujarat | ~100K | 0.77× | |
| 18 | Himachal Pradesh | ~10K | 0.75× | |
| 19 | Telangana | ~50K | 0.74× | |
| 20 | Jammu and Kashmir | ~20K | 0.72× | |
| 21 | Odisha | ~40K | 0.69× | |
| 22 | Chhattisgarh | ~20K | 0.68× | |
| 23 | Haryana | ~40K | 0.67× | |
| 24 | Jharkhand | ~30K | 0.67× | |
| 25 | West Bengal | ~100K | 0.64× | |
| 26 | Uttar Pradesh | ~100K | 0.57× | |
| 27 | Madhya Pradesh | ~50K | 0.54× | |
| 28 | Bihar | ~50K | 0.49× | |
| 29 | Rajasthan | ~50K | 0.48× |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 12.28× | ||
| 02 | Grouper | Pets & Animals | 7.57× | ||
| 03 | Korean hip hop | Music & Radio | 7.20× | ||
| 04 | Georgia Aquarium | Travel & Leisure | 7.16× | ||
| 05 | KOLARS | Music & Radio | 6.04× | ||
| 06 | Even | Music & Radio | 6.04× | ||
| 07 | LØLØ | Music & Radio | 6.04× | ||
| 08 | BTS | Music & Radio | 5.85× | ||
| 09 | Grilling | Food & Beverages | 4.66× | ||
| 10 | Pizza | Food & Beverages | 4.40× | ||
| 11 | Meat | Food & Beverages | 3.85× | ||
| 12 | Take-out | Food & Beverages | 3.82× | ||
| 13 | Italian cuisine | Food & Beverages | 3.78× | ||
| 14 | Breakfast | Food & Beverages | 3.78× | ||
| 15 | Chinese cuisine | Food & Beverages | 3.48× | ||
| 16 | H.O.M.E. | Home & Garden | 3.11× | ||
| 17 | Harry Potter | Movies & TV | 2.58× | ||
| 18 | XXXTentacion | Music & Radio | 2.12× | ||
| 19 | Cuisine | Food & Beverages | 1.75× | ||
| 20 | Dharmendra | Movies & TV | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.60× | |
| Indulgence | JOY | 2.21× | |
| Urban Lifestyle | OPEN | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.10× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Family Orientation | CONSERVATISM | 1.13× |
Seafood has an estimated audience of 4,857,162 people in India, concentrated in Maharashtra and Karnataka.
41.0% of Seafood fans are female, 59.0% are male, with an average age of 31.9 years.
Seafood fans show strongest brand affinity for ONEUS (12.28×), BTS (5.85×), and XXXTentacion (2.12×) over the country average.
Seafood fans in India are most concentrated in Maharashtra (reach ~200K), Karnataka (reach ~200K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Seafood itself, the audience over-indexes on BTS (5.85×), XXXTentacion (2.12×), Harry Potter (2.58×), and KOLARS (6.04×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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